All language subtitles for 3._Social_Media_Marketing_–_An_Overview[1]

There's a lot of misconception regarding what social media marketing actually is.

In fact, when you come across, people called themselves social media and marketing consultant or practitioner,

chances are very high that they will give you a different definition.

Part of that is due to the fact that there are many different influences that comes with social media

marketing.

Some people focus on the content.

Others pay more attention to the narrower than the content is going to be addressed to.

Others, give more of their focus to social engagement.

Naturally, to the layperson, social media marketing is a big question mark.

I understand if you're confused at this point.

In fact, you may be so confused that you try to simplify things in your head and not focusing on how

to get as much traffic for as little effort as possible.

This is precisely, precisely how a lot of online entrepreneurs and marketers approach social media

marketing satellite.

This is a one way ticket to failure or disappointment is not just going to work out sooner or later

with any kind of project, you have to have the right definition.

Otherwise you are making things harder on yourself.

Depending on the definition you go with, you might have all sorts of expectation and even these outcomes

do not come to pass.

Your resolve and your motivation now will start to suffer.

You had to work with the right definition of winning definition with all of Obama said.

What is social media marketing for your present purpose?

Well, since discourse use at least the marketing as may well call for converting social media reach

into cold, hard cash.

Social media marketing is all about content.

Abaza audience relationship building.

Let me repeat that.

Social media marketing is all about content based on audience relationship beauty.

You need to use content in a strategic way.

You need to speak to a certain audience and to build a relationship with them.

These are issues issue is now this broad word that make people feel good.

But ultimately it doesn't mean much of anything is that this relationship has a tangible form.

And I am, of course, talking about your mailing list.

Once you get people on your mailing list, that's when the fun begins.

Everything else is just a workshop or a preliminary.

Prior to that point, you just need to get people on your list.

Social media marketing is going to be your primary goal to get people to your list.

If everything has to revolve around that list and this must shape, inform and engage in our social

media actions, manage our expectations.

A content based audience issue approach to social media marketing, a set of different expectations

compared to other ways of defining this type of marketing.

When you read a typical social media marketing book, for example, How to dominate a Twitter, the

focus is on traffic.

Unfortunately, if this is your main point you end up with, the more the better mind mindset and you

feel really depressed at the end of the day because the traffic doesn't come.

Even if it does, there's not going to be enough of it.

You have a set yourself up to fail when you use a condom.

The best audience and readership beauty approach to social media marketing.

Your focus is on getting the right content in front of the right eyeballs to build the right levels

of trust.

This is a long term game.

It's definitely a marathon and not a sprint.

Since this is sort of your expectation coming in your position yourself for longer term victory, you're

not going to be the typical failed a social media marketer who jump into the game with both feet only

to fund the traffic simply isn't there.

So what do they do?

Zestra?

They quit manage our expectation by focusing on the right definition and you will be OK.

The worst thing that you can do right now is to sabotage any chance of future success by defining the

problem the wrong way and filling your mind with all the wrong expectation.

Social media marketing can build brands, if not the work that defined the social media marketing.

The next step is to focus on the end, the result of this content and based on his relationship building

approach.

If you do everything right, you might walk away with a brand.

Let me tell you, this is the best asset you will ever have.

Now, in terms of real world of traffic, you might get a low to moderate the level of traffic, but

if you build a solid brand that traffic as all you need and that is qualified to traffic, these are

not random people just blindly clink, clicking on links.

Out of curiosity, these are people who are actually in.

Whatever it is you are trying to sell, they want to truly learn what they want to build a relationship

with zeal because they want to know what you're all about, like will you have to offer?

And they eventually trust or whatever it is you are pushing.

They are real people.

And this is only possible if you build a society, the brand, you have to deliver a solid value.

I wish I could tell you that content marketing is enough to do it.

I really wish that I could say that.

But this is not true.

The only explains the part of the situation.

Sure, you have to deliver content that people truly are interested in.

But at the end of the day, when they try leave, they are expecting and deserve value.

That's how you view designing a brand.

When people are your lease, they will quickly find out that they did not waste their time because you

send a high quality update to actually add value to our lives.

Social media marketing can explore, explore the rate at which brands are formed.

That's why a lot of people are ranting and raving about a social media marketing by a lot of them are

clueless as to how to build a the brand.

Most of the time they just stumbled into it.

I will let you in on the secret.

It's all about content based on of redistributing.

There are many different parts to this equation.

I'm going to walk you through the, you know, practical way in the following lectures in this section.

I just want to wrap your mind around the definition and the expectation that flow from that is how we

tightly define the project that you're going to embark on.

Any signalized chances are you're going to beat yourself up unnecessarily because you just had unrealistic

expectations.

This is not one of those who get rich quick scheme.

This is now one of those overnight success story.

This requires real work.

This is the real deal.

Are you ready for the journey?

Great.

Let's go on to the next lecture.