All language subtitles for 1._Introduction[1]

A lot of marketers have all sorts of wrong idea about a social media marketing, something that you

only need to pose a viral content to get tons of traffic overnight.

They actually believe that you are able to pump all that much traffic to your target website.

A large chunk of those people will buy whatever it is that you are selling.

Maybe you're selling services, maybe you're selling at an event, or maybe you're selling product from

an online store.

It doesn't matter according to this idea.

You just need to have a lot of traffic courtesy of wire account in social media, and then you will

get a convergent you are looking for.

This is that assumption that social traffic, regardless of which platform A comes from and regardless

of how you qualified, that traffic converts to sales readily satellite.

None of these assumptions are true if all of them are a tragic mistake.

If you believe in and was these don't be surprised if you spend a lot of time, effort and the money

only endowed with a whole lot of nothing will come to the core effect through a social media.

Marketing can be reduced to one metaphor.

Master this metaphor and you probably will make money on autopilot with social media, traffic school,

this metaphor, or remain clueless to it.

And then you will continue to struggle.

You will continue to believe that social media attraction traffic can easily be generated through wire

accountant.

You might keep you running after that unicorn only to get tired and frustrated.

It doesn't have to be this way.

You just have to have the right metaphor or the right conceptual model to make a social media marketing

work for you.

Bassal all you can make it work on autopilot.

You probably have heard of all sorts of setting and the fanaticism.

You probably bought it at least one of these products.

Well, they are definitely on the right track as far as their label.

Social media marketing can be automated.

It can be Massada to this one where a company produce income after you said it.

But getting there is another matter entirely, and that is a price people have to pay.

And unfortunately, most people are now willing to pay that very excited about sure costs.

And they are now willing to take the stair to get to the top at the back of their mind.

They are thinking that there has to be some sort of elevator so there's no shortcut.

You will have to work visa, a metaphor.

What I'm getting at.

Well, the secret to effective is social media.

Marketing is a new worki the pyramid.

It looks like a funnel.

That is a matter of what you should have in your mind when thinking of ways to get traffic from a social

network and the social media platforms and turning that into cold, hard cash in your bank account.

I need you to keep this idea of an inverted pyramid in your mind.

I have a wider base at the top.

The top of that pyramid is a have this ability.

It has to be there.

You need to be visible on the four major social media platforms.

I'm talking about Facebook, Twitter, YouTube and Pinterest.

Taken together the track figure me you can get from these four parfum is mind blowing.

They can potentially pump a tremendous amount of traffic.

And that's just the part of the equation.

That's they are just on top of the funnel potential that you can push a lot of traffic from the top.

And Halwai, the top of the funnel is these these cores will focus on these four platforms, but you

can pretty much use a tape.

So I'm going to share with you and modify them to market on other platforms.

Since many of these principles easily apply, you might need to modify them a little bit.

For example, if our sync in marketing, our Instagram, a lot of the things that will teach you about

a Facebook, Twitter, YouTube, Pinterest can twic that into work.

Well, on the Instagram platform, now that you have a clear idea of the heavy visibility that you can

achieve, the social media, keep in mind that visibility does not mean traffic or clicks to your site.

This is a nice meece.

The visibility that I'm talking about means visibility on those platforms.

When people share your content within the platform, you get a tremendous reach within such platform.

But this does not automatically mean that when you share content on Facebook, people who see your links

on the material shared by their friends will automatically click the idea out of your hat.

The low visibility or the Facebook terms they reach automatically translated into traffic.

It doesn't work that way is that you need to switch with having no visibility on each platform people.

I see your stuff there, you must achieve a wide enough rich people might not necessarily click through

to your Web site, but that's a secondary at this point.

You just want your brand to be visible.

You just want people to become more familiar with your brand.

And what is a big deal about the visibility?

Anyway, you may be thinking this is a winnability doesn't mean actual visitors to your site.

What good is it single by this way, when was the last time you saw an ad for the first time and automatically

click it?

If you're like most other people, you troppo would want to see the ad show a few times for you to become

familiar with it.

You might glance at the leaf from time to time, but you might read the description from time to time.

But after enough showing, you might seriously think of clicking through.

The same applies to your content on social media platforms.

Don't expect that just because you come up with a catchy title and needs attention grabbing graphics,

then this is enough for you to expect a tremendous amount of click to your Web site.

It doesn't work that way.

People have to be comfortable enough.

Your content has to become familiar enough for them to click on it.

When audience members click on the content that you share through your social media account, they get

a chance to like your page, follow your Twitter, feed your post or subscribe to YouTube channel.

They still want to stay on the platform, but they can get a chance to subscribe to your account or

follow you.

This is the second stage of the social media funnel or you work at a pyramid.

You have to develop some sort of platform, credibility, your content.

It's not just this random material that came out of nowhere.

Even if people don't click on it, they see another similarity in terms of branding graphics as well

as other content, clues, cues that your brand stands apart from everybody else.

Again, this may not necessarily be motivated Killick to click, but with enough repetition through

social media channels targeting certain topics, categories and hashtags, your plan doesn't remain

an unknown quantity.

Once you have people checking your content out through your social media account, you can then send

them call to action, create content.

This content recruiter recruits people to your mailing list.

This social content.

There you are sharing offers some sort of incentive.

Maybe you are giving away a free booklet, maybe you're giving away software.

Whatever the case may be, there is some sort of giveaway to incentivize people to click on that link.

These are their email address or Droney or mailing list.

Whether you use freebies, special content, special free tickets to an online webinar, it's recorded.

It doesn't really matter.

Whatever the case may be, the end game is to get people to draw on your least, to end the game when

you look at a funnel.

And the game is to get people to the narrow end of the funnel.

And you're not necessarily getting them to click on ADD to buy something you are doing something far

more valuable is that you calling them to action.

So they're drawing your lease, you're converting your social media reach, meaning the top and the

funnel to lease the membership, which has a very narrow point at the bottom of the game, working the

pyramid.

This is where the magic happens once people draw your list, because when you have a successfully incentivize

them to end their mailing on your squid's page, you get a tremendous opportunity to build a long term

sales relationship.

This is really the best way to describe it, because when people give you their email list, that's

what they're really touting, is you they trust you enough to know to have a business relationship with

you.

This means that you should not abuse that relationship.

You should not send them garbage.

You should not send them a spent and buy spent.

I'm talking about material that is not related to the topics of your list.

Stay on message, because if you are able to do this, you will have a tremendous opportunity to shape

the conversation and to continue to sell to come your list, not just one, not just twice, but over

the long haul.

There are many successful list marketers who make seven figures every single year and all they have

is a mailing list.

It all depends on how you view that list, who is on that list and what you are selling on that list,

regardless of how yukata you can turn, will otherwise be a huge amount of social media reach into a

loyalest.

This is the secret to effective.

He was social media marketing.

You probably haven't heard this before.

I would not be surprised because and whilst the majority of social media marketing books out there try

to trick you into thinking that you just need to harness all that traffic from social media so people

can click like a monkeys on the ads on your website.

Maybe that worked on Facebook at the first luncheon and nationally, it definitely doesn't work today.

Sadly, this is a word too many marketers fail to screw this up.

Now that you know, the secret here is some bad news.

This is precisely at this point where too many marketers screw up when they are sending social media

content to promote their squid's page directly, although great to give away freebies and incentivize

people to sign up.

This isn't too much too soon.

And not surprisingly, a lot of these marketers burns through a lot of exposure just to get people to

at least worse yet, when these people drop their mailing list, they are completely unprepared.

They do not know what to expect.

They are not properly conditioned.

A lot of them are not even fully qualified to become the least the members.

So what do they do?

They end up doing a whole lot of nothing.

This is actually the worst kind of list member.

It's much better to just have a very tiny list, because if you have a huge list and almost everybody

doesn't do anything to put money in your pocket, you're going to be paying for those at least squired

a month after month.

Alternately, you might attract a list of sponsors.

This is a people who draw on your list just to get whatever premium you are offering the it and then

they probably unsubscribe and they have effectively bounced from your list effect to you as social marketing

means using your social media traffic and highly effective account in the shared on social media to

build a successful relationship.

Your email, is it going to be the platform you will use to come where the issue made it possible?

Through all their social media traffic, you are essentially creating highly targeted mailing lists

using content the shared and targeted the channel on social media.

This is the secret to effectively model social media marketing.