All language subtitles for 05-Niching-Down-Explained

In this video,

I want to illustrate the concept of nourishing down.

This is very important.

Okay,

because there is a tremendous amount of money.

I just sent your men to stand.

I've got a picture of trump.

I love it cuz that is not one of his

words,

but there is there's a ton of money to be

made hitting the really big trends.

But as you can imagine,

with the big trends,

like basically the amount of sellers catering to demand skills

with the demand.

Okay.

So if Donald Trump just won the president presidential election

and a bunch of people want to portview Biden whoever,

right?

Pick your poison.

Someone just won the presidential election in the United States

is going to be a bunch of people that supported

them that want to buy a t-shirt with their face

on it,

right?

So how can we carve out a piece of that

pie for ourselves?

It's probably not going to be enough to just put

a picture of Trumps face and say Donald Trump t-shirt,

you know,

that's not going to work,

right?

It's too too broad to generic.

It will work for somebody,

you know,

somebody will rank on those keywords.

But that person most likely was either extremely early or

they are have some sort of a competitive Advantage where

maybe it's not an Amazon merch t-shirt.

And they've got like a really low price point or

maybe,

you know,

your guess is as good as mine.

Maybe most likely they're running ads,

right?

That's probably the most,

the most likely case.

Can we still compete without running ads without having

a competitive advantage?

Of course,

we can the way we do that is with me

shaking down.

Now,

this is a prime example right here.

This t-shirt says,

I want you on my side of the wall,

got a picture of trump and it's got a little

floating,

heart Graphics.

So this is a funny example of trump,

supporters and Valentine's Day and a big thing that was

in the new cycle at one point in time about

building a wall in the border Mexico.

So it was taken not just one parent niche of

Valentine's Day,

but then they mixed Valentine's Day with Trump,

right?

So now we crossed the East and then they introduced

a third cross Niche where they talked about,

you know,

what was in the new cycle back then,

which was building that wall with Mexico.

So it's a great example of cross sneezing.

And this is also technically Nation down.

They went from Trump to Trump border wall,

and then they cross me used with Valentine's Day.

I wouldn't call this a meeting down of Valentine's Day.

I'd say Valentine's Day cross me.

She with Trump.

Now also let me show you.

How to Niche down for like some really competitive.

High-level trends.

So why don't we start with the what?

Can we do?

What can we do?

What do like Father's Day?

Hey,

so what I'm going to do is I'm going to

come to the search merch tool,

and I'm going to type in Father's Day.

Now,

the one thing that you going to keep in mind,

is that there's going to be like Disney shirts,

and you don't want to compete with Disney shirts.

All right,

so just go past this,

this is where it like having a paid research tool

can really help,

but let's look through here.

I am.

Your father,

that is a sub niche of Father's Day,

right,

t-shirts.

Just they don't just a Father's Day.

They have their own designs on them.

So we'll see what this one says.

It's also got.

This is Star Wars.

Darth Vader,

Star Wars quote.

A lot of these are Disney.

Actually,

maybe I didn't pick a good one.

Here's one.

Here's one.

It's not a dad bod.

Its Father Figure.

Okay guys,

so now I'm not going to do the trademark research,

but that's something that you absolutely should be doing.

But for the sake of this video,

I just want to illustrate how the knees down.

So it's not a dad bod its father figure.

This is a sub niche of Father's Day.

Now,

you might be asking why you don't always have to

understand.

You know what?

I mean?

We don't need to be in.

No joke.

All we know is that we typed in Father's Day

into the world's largest e-commerce Market Place up here.

We typed in Father's Day.

And then down here.

We found the shirt.

It's not a dad bod.

It's Father Figure.

So what that signaling to us is that people are

purchasing this that are searching for Father's Day.

Amazon,

would not write this on page one,

if people weren't clicking it and buying it when they

search for Father's Day.

And then also,

if you look down here at the best seller rank,

you can see that it's got a 3715 VSR,

which is indicating very high sales paucity.

Also,

I will explain the bsr's how they work,

and how you can see them in search results in

a future lecture.

So,

just make sure,

you know,

that you watch,

that one will be coming down the pipeline in a

little bit.

So this would be a sub Niche.

Now.

This is just a submarine.

Can we nice down further?

Yes,

we probably can.

So we said,

Father's Day.

Let us to it's not a dad bod.

It's a father-figure.

So what if we then search for Dad bod?

Come back over here to the search merch tool.

Dad bod search t-shirts.

And here you can see,

there are additional products ranking on these keywords.

They're not necessarily best sellers,

but you can see here,

stop staring at my dad bod.

So that's one example,

that bear one is a similar one.

It looks like these are all pretty similar though for

the most part.

But here you can see like take all this funny.

Dad shirt.

Stop staring at my dad bod.

Okay,

so that's another sub.

Nice.

You could say of dead bodies to stop staring at

my dad.

But here's another niche of something to show Dad,

but it's not a dad bod its father figure,

but then they include the main key word there,

right?

They call it a bear beer,

retro shirt.

So there are ways to crack these high-level niches by

submission.

And then here's the thing hears the main example guys,

like it's not a dad bod.

It's Father Figure,

right?

They entered a sub niche of Father's Day and because

their design performed so well,

That the Amazon algorithm started ranking it on related keywords,

like Father's Day.

And again,

the algorithm will reward you if your click-through rate is

high in search results.

And then after you get quick results,

what's next while somebody,

you know,

selexis eyes and then they click add to cart.

Okay,

and then if you add to cart,

what's next?

Check out a cane.

If you actually get convergence mean paying customers that typed

into the search bar,

Father's Day quotes,

your shirt at the car and then check out and

paid Amazon will reward you.

That's how the algorithm on Amazon works.

Okay,

so don't think that you can't crack these really high

level niches,

you absolutely can but you're going to need sales to

be rewarded with higher placement.

Now,

as far as organic placement goes and not spending money

on ads.

Like this is why you really do need to Niche

down,

you know,

you're going to start by competing on keywords.

Like it's not a dad.

It's Father Figure and I'm not saying we need to

actually sell the shirt.

Of course.

I'm just saying this as an example,

like if you can drink really Amongst these shirts and

Amazon algorithm understands this sub Niche,

to also be Fringe related to Father's day.

Then you know,

it is possible for you to crack page.

One of Father's Day shirts.

It's going to take time though.

You do.

Look what you're up against your shorts,

that have been here longer.

But that being said,

like,

if your design is really good and you get a

high cliff the rate and high conversion rate.

You absolutely can continually improve your organic rank,

guys.

So that's really what I'm trying to illustrate.

Hopefully.

This was a good example of nation down.

Another going to do another quick one right quick.

One quick one.

Let's go to the search bar stool and type in

nurse.

Hey,

this is typically an easy one.

So,

we take the nurse,

which represents nurse shirts.

Okay,

and then you see,

like my favorite nurse calls me,

Mom.

I never dreamed that one day.

I'd become a grumpy old nurse,

but here I am killing it.

Sorry.

This guy is already taken by an awesome nurse,

like,

look at how much some of these potential there is,

inside of the nursing t-shirts parentage,

and the stuff goes on and on and on,

like,

you can sometimes some of these further down like,

my my favorite nurse calls me.

Mom.

My favorite nurse calls,

me,

dad,

whatever.

You know what I mean?

It's,

you can go on with the sexy nurse.

I don't need a superhero costume.

I'm a nurse.

I've seen shorts that were like black nurse Asian nurse,

so you can take it there too.

If you want to,

you can guess just when you're trying to crack these

really high level niches and specially,

if you're in the lower tiers guys,

the lower Amazon murch tears.

You do want to chase the really high-end niches.

That would be my recommendation,

where,

you know that the shirts are selling.

Extremely.

Well,

you know,

you made it.

Okay to chase items in the new cycle and what

not.

If you're in the low tears because,

you know,

the likelihood of,

you know,

making the sale in a nice that selling 100,000

shirts a day.

It's higher than being a nice,

200 church today.