All language subtitles for 02-Merchant-Search

Hey guys,

so we're going to take a look at Merchants Farmers

Merchants search.

So once you log into Merchant,

former,

go ahead and click Merchant search.

On the left hand side.

Now.

I've already opened it up and searched by the biggest

merch.

Brand that I know of Amazon,

murch brand that I know of.

They're the one that I always reference when I'm looking

for ideas.

And that brand is l.

I q u e leak in the score of the

zoom in so you can see her and the search

actually takes like 45 seconds give or take.

So that's why I went ahead and did it before.

Starting the video for?

What does Merchants allow us to do?

Is take a look at what the biggest brands of

merch merch by Amazon are doing,

like,

what niches,

they're targeting.

How they're sitting there keywords.

What variations on their designs are they applying?

For instance?

So,

first thing first,

I typed in lique,

this is like the big brand that most people talk

about actually change the marketplace.

So this is really valuable in case you want Target

overseas.

However,

you can bet that like leaks probably dominating.

UK and Germany too and you can change the category

in Target.

Different product types standard t-shirt,

sell the best.

So would you keep it up?

Keep it simple there for now?

But this area and also results data.

So you can drill down into some additional information.

Here.

You can see the key word count.

This is probably the most valuable across all of the

products that were indexed on this brand that were returned

in the search.

And you can see,

which ones are,

which words are most heavily used,

for instance,

here.

You can see day now.

What do you think they're doing to use that day?

So often?

Well,

the top sellers of this brand that were returned in

the search were mainly targeting Independence Day because I'm searching

on July 15th.

So if I scroll down,

you'll see like the second best seller right here is

been drinking.

and,

Another America Trump shirt.

Just a lot of like the date.

They have the benefit of having brand recognition,

as well as great graphic designers,

so they can go for like,

really broad terms,

really competitive terms,

and tend to do really well.

They also are probably in like,

tier Infinity,

like,

who knows?

If they even have a cap on how many shirts

they can upload.

Cuz they sell so well and it's mutually beneficial to

Amazon to let this brand just upload as much as

they want.

So I'm just you arising.

I don't really know but they just have so many

shirts.

So many like of the same design would like variable

tweaks.

Like I was doing the video yesterday for YouTube where

I showed Allie,

the T-shirt design that had a dabbing Uncle Sam,

and it was from it.

Look like it was from three different graphic designers,

cuz the styles were different but they were the same,

they're targeting the same thing,

but you'll notice like,

for instance,

of some of the value here,

before we stroll,

down to the designs.

You'll see hear the keyword.

Research was,

leaked total results.

220 of the best sellers,

not necessarily the best sellers.

Cuz that's alright,

updated constantly throughout the day.

So this is just what Amazon return when they did.

This guy called to see the data.

You can see lowest price.

This is as low as League will go.

And they most likely use the strategy of build an

initial traction,

on a new shirt specially on competitive team.

By offering a low price and a great quality design

on a low price with great keyword optimization,

right as the sales build increase the price gradually.

We're at a minimum,

get that first sail,

right?

So then you know,

it's not going to fall off Amazon for not telling

men increase the price later.

So you see they go as high as 2199.

That might be a premium t-shirt though.

If it's a standard t-shirt at 2199,

they're making like $6 in change royalties.

That's really good.

And that's definitely doable.

I mean I've experimented with pricing that's old shirts as

high as 2499 recently in 2019,

July 15th,

so You can see their average price $19.15,

but that's also a little skewed because leak has more

than 200 products indexed on their brand.

We're just seeing some of the best sellers in the

best sellers have higher prices as you'd imagine.

Average PSI in Dickinson definitive bestsellers.

I'm sure they have 200.

I'm sure league has 200 shirts right now.

200000 PSI or less,

right?

So,

this is just what Amazon return to us when we

did the search.

When you searched the room,

so now let's study these designs.

So now we've got basically an idea of some keywords

that we can Target if we go after these.

Very brought me,

no design ideas,

which I don't know if I would,

I'd like to go more Evergreen less competitive Sussex.

I'm not as good of a designer.

We can see like the price range and maybe think

about what strategies they had involved in Niza price targeting.

Like,

if you have a shirt that five star out of

five star average review,

you can definitely go up to like 21 99 in

Stockton.

Be a problem and I've always thought like since you

get free Prime shipping,

a $25 is that the magic price point because then

you'll get people that aren't prime numbers getting free shipping

on the shirt.

Maybe.

People are Nazis been more than that for sure on

t-shirts.

So now let's study some of their design targeting.

Clearly.

There's a summer theme just in the first row.

Three shirts,

like if if someone said,

hey pineapple sell,

well will they didn't just Target people that want to

buy pineapple t-shirt?

Like they put sunglasses on the pineapple made it summer

beach team.

They did a great job with the illustration.

Let's be honest.

They put song they put flip flops on him and

he's doing a dab.

And you'll notice like dabs in flossing,

sell extremely.

Well.

Plus,

they are being extremely safe in these these targets which

means they can offer the designs in youth sizes.

Youth size is a big deal because you have to

be very careful that your keywords in Target,

these youth sizes and a dabbing pineapple,

like,

those keywords are fine,

you know,

and it gives them that added benefit a lot of

my shirts.

I'm offering you sizes cuz I'm trying to avoid projections

on the keywords,

and I'm using the uploader.

Now so it's so I'm not spending like a full

day of uploading time,

every day.

You see been drinking,

you can bet that's not offered in the youth sizes.

Got dabbing Santa Claus in his Hawaiian shorts and shirt

and it's no surprise like it's mid-summer right now while

I'm recording this.

So the shirts are selling.

Well,

the guys,

this is a great way of studying.

What the top brands are doing on merch by Amazon.

If you're not familiar with the top brands,

go to my search merch tool.

Don't type in anything,

just click search t-shirts.

What is its Reinhold?

Cam,

Amazon merch,

/ search.

All right,

and then once you're here,

you can just click search T-shirts.

If I scroll annoyed Zoosk search t-shirts,

and this will return A bunch of the best sellers

across the board right now,

not necessarily in high record,

all the bestsellers,

but you can see that the game is almost shuffle

them.

If you're looking at the best of the ranks here,

but this gives you a great idea of what's selling

really?

Well right now,

so yeah,

this is a great way of studying,

like exactly what is selling.

Well.

And again,

if you want to get ideas like a brand to

search for,

just open up a couple of these different shirts in

new tabs,

they may,

or may not put their brands,

like,

put a brand across all their designs,

but you'll have to do some research to see like

this one's leaking patriotic.

So that one would work if you search for League,

shuang craft,

you might want to check that.

You can also just click it and see on Amazon.

So,

yeah,

it looks like the Sean craft does.

In fact put the same brand on a bunch of

their different designs.

You could study that brand as well because that's about

it for this video.

All see the next one.