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- [Narrator] In order to get the most out of using Instagram
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as a business, it's a good idea to switch
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your Instagram profile to a professional profile.
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Switching to a professional profile will allow you
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to access Instagram insights as well as other
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business-related features.
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To do this from our profile page on Instagram,
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we're going to tap on the three lines
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at the top right of the screen.
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From here, we're going to tap on Settings.
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From your Settings, you're going to tap on Account.
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If you scroll to the bottom of Account,
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you'll notice that you have the option
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to switch to a professional account.
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So we'll tap on that.
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So from here, we could scroll through to find out
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all the details about what features
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come with a professional account
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but I'm just going to tap on Continue.
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So the next step is to select a category for our account.
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We're going to be using a photography company
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as our example in this course.
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So I'm just going to search for photographer.
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We'll select photographer.
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We can choose whether or not we want to display it
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on our profile.
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And then we can tap Done.
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It lets us know that it's going to make our account public
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and anyone will be able to see our photos and videos.
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As a business, that's absolutely what we want.
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So we can go ahead and tap Okay.
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Okay, so now we've converted our account
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to a professional account and you can see
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here on our profile, it says underneath the name
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of our account that we are a photographer.
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And if we go back into our settings by tapping
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on the three lines and then Settings,
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so you'll see in our settings,
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we have a few more options now.
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We have the business section.
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We also have the payment section and the ad section.
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And if I go back one screen here,
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when we tapped on the three lines,
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so you can see that we also have access to insights,
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which we're going to look at later on in the course.
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And that gives you information regarding how well your posts
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are doing, how many views they're getting,
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how many comments they're getting,
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as well as demographic info about the followers
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that you're receiving on Instagram.
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Now previously, in order to create a professional account
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on Instagram, you would also have to link it
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to a Facebook page and you don't have to do that anymore.
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However, if you do have a Facebook page,
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I recommend doing that.
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It's going to make a few things easier later on,
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especially if you're going to be using Instagram shopping.
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So to do that, we're going to access our settings
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and then we're going to go to Account.
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And then we're going to tap on Sharing to Other Apps.
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And in here you can see that I have
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the Facebook page connected, Pixelford Photography Studio.
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But if you don't have yours connected,
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go ahead and just tap on Facebook and make sure
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that you connect your Facebook page because Instagram
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and Facebook have a lot of integrations between the two
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and as a business, it's going to make it much easier
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going forward if you have them linked together.
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