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All right.
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A couple of things we need to discuss before we move on and some of that terminology that gets used
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in both this course and in the industry just so that you know what I'm talking about when I'm going
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through the course and the main ones are if you've ever seen like job applications online where they
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say you need to be a you X UI designer or a product designer.
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So we'll cover kind of what those are and what the different responsibilities are.
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Now before we go on.
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If you view me I act as all of them.
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I work as a freelancer so I take on small projects and I have to do the role.
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So I'll just guess what they all are individually.
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And basically if you're in a small one two three four five man agency or design shop you again to be
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it you're going to be the UI designer UX designer and the product designer.
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And if you're working at larger companies large organizations or big big agencies you might be split
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off and be one of these things individually.
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So what is it.
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UI designer is the person responsible for making things.
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So you'll be looking at kind of say it's a website design you'll be looking through consistent icons
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you'll be building you'll be looking at fonts and colors kind of visual themes throughout the app or
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web design Siri UI design a user interface looking at the page furniture all that the things that are
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on the page so you can be just that a UX designer often is all of the UI stuff plus you are looking
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at both the brief and the users that are going to be using it.
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So maybe the personas that you've built.
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OK and building for that and then testing that case are working through the actual testing and then
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coming back and adjusting so that UI designer often won't have that other part came.
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So yeah that's a UX designer.
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You do the UI but there's there's some other parts around it which we'll discuss.
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And that course.
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So that's the UX designer.
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All right.
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The last term we'll cover is a product designer.
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So what does a product designer versus a UX designer now.
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Often if I'm a product designer what I'll be is I'll be a UX designer as well as a product designer.
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But I'll have more responsibility in a team.
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And you can't really be a product designer in a small agency or by myself like I am.
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You need to be in a bigger company because often the product designer is has a lot of managerial roles.
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So you be in charge of not only the UI and the kind of user testing but you'll be working with the stakeholders
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the clients and getting direction from them you'll be working with the engineering team who's actually
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building this thing and potentially the UI designers multiple UX designers and you'll be making sure
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everyone's kind of hitting in the right direction playing the right way.
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It's not the word but you know what I mean.
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So a product designer has kind of a global kind of sense of the product from lots of different teams
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and we'll deal with them all individually and kind of make sure everyone's going the same way.
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OK.
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So you'll be you'll be in charge of kind of making sure your budgets ahead timelines ahead.
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Meetings are held you'll be doing all the the meetings and the stand ups.
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So product designer I guess here is a is a bigger role if you will kind of from maybe traditional design.
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Think of it like a studio manager.
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OK this is a bit more kind of organization or things involved.
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So to recap product designer K will look after the entire project with lots of people make sure it's
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all going well and is working perfectly on Budget and is working for the users and is all on the right
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timeline.
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OK sure waving my hands out here but feels lofty that role.
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OK.
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Then there's a UX designer whose sole focus is on the user.
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OK.
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They want to make sure within the budgets that they've been given by the product designer K and the
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timeline budgets.
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They want it within those boundaries.
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They want to make sure that the user experience is amazing they whatever the goals are they are getting
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hit.
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And you will test them and design and get it ready.
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And if you're a UI designer and often your that you are kind of lacking there the testing phase you
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are looking at the more kind of traditional way of working when we're building Web sites where it's
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just kind of like giving it up getting it out and and the other thing to look at is that if you're at
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a small place or doing your own stuff like me you are all of these.
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So you're just trying to make it all happen.
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But those are the kind of key terms you need to understand when somebody is advertising for a product
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designer.
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You know if you're brand new you might not be ready for that because you've never dealt with.
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You never run a standup which is kind of a meeting where everyone stands up quick meetings in the mornings.
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But and you enjoy the you know the user you know the user experience design side of it but maybe not
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the product design side.
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Other thing to note is that most people the term gets used real loosely all of them.
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And so you'll see all students Lee might say is this a job that I can and knows.
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Somebody said when a graphic designer.
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Web design a UX design videographer product designer and they're just kind of thrown it all in there
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because it's either going through an H.R. company that's not too sure about the roles or they're just
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looking for somebody who could be the best.
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The junior role and it's got product designer in there so often you need to clarify with whoever has
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got that don't don't say I'm not going to do it.
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Okay.
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You need to find out what the role involves because they just kind of often jobs can be too vague came
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what they really need is somebody who's you know a really good print designer but they're just thrown
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and other things are really kind of find out from Hoover's advertising the job or the key kind of what
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the high percentage of that job work is going to be what field because nobody can be amazing at all
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of them.
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So check that out.
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Now lastly and this course we're looking at being a UX designer.
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K. so we're going to look at briefs.
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We're going to look at the personas take those into account make a beautiful product test it come back
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make it amazing and yet that's gonna be our job in this course and we're gonna use Adobe expertise to
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do it.
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All right.
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That's it.
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Let's get into the next video will quickly look at our brief and the personas that we're going to use
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to build our product in this course.
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All right let's jump in there now.
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