All language subtitles for 4. 8 Reasons Why SM Marketing is Essential

Just to be sure, if you are in any way, shape or form, unclear as to the value of social media marketing,

here are eight reasons why it needs to be part of your comprehensive online marketing plan.

Maybe your current plan puts more emphasis on search engine marketing, maybe your Carlaw focus on outreach.

Those are all well and good, but two really wrong things out and at a lot more value to your current

online marketing campaign.

Social media marketing has to be part of the equation.

It doesn't have to take center stage.

It doesn't have to be your overarching priority, but it has to be part of the total mix.

Here are just eight of the thousands of reasons why your company, regardless of a size, need to do

social media marketing.

Number one, social media is huge, direct and the wider reach.

If you build a solid page on Facebook, you develop a direct reach.

This means that a certain percentage of people who like your page will see your updates.

While what is true that Facebook has been reducing the organic reach of Facebook a page recently, there's

a workaround to that.

When people go to your page, you can instruct them to like your page and then click your pages, starting

to show your updates.

First, you might want to show a video that teaches people how to do this.

You might even post an animated gif, whatever you do, clue people in that so that they can fix their

settings to see your updates first.

Now, for people to take the time and bother to do this, you have to offer content.

That is a really valuable.

This puts the onus on you.

This has to be real value on your page if you don't want to do this.

But you can increase our direct reach by instructing people on top of that with people and people like

your accountant, they can share on their war.

Since the people on Facebook have had friends and their friends have friends, this can easily have

on its potential effect.

In fact, even if your page only has a Soldats length, but these are real people with real friends.

Don't be surprised if one of your posts get really viral and spread all over the place.

Social media enables you to have a larger direct reach.

It also provides you with a tremendous opportunity to enjoy an exponential count in the coverage.

Reason to social media is Habitrail.

Why different demographics have a strong softening or weakening of social media usage on a daily, weekly

or monthly basis.

This doesn't take away from the fact that a lot of people habitually use social media.

In fact, a lot of people do this.

The first thing in the morning when they wake up, they go their mobile phones and tablets and check

their updates.

It can easily become a habit.

This gives you a tremendous opportunity to get your content and brand in front of many interested eyeballs

within three target audiences using different content formats.

Increasing about the social media marketing is that you're not restricted to just one content format.

You're not restricted to video, pictures, links, blog post text or audio audio files.

Instead, different platforms specialize in different formats.

And then when you create a content for one platform, you can easily make a different WordPress of it

in different formats to spread out to other platforms.

For example, I write a blog post and post it on Facebook.

I create a very attention grabbing graphic for that blog post.

So when I post it on my Facebook page of Preview of the May to show up and the graphs, a lot of attention

people click on and and not on my Web site, I can take that graphic and share it on my Pinterest.

I can take that task on my blog post or article and create a slide show with you out of it and to share

it on YouTube.

I can also take the video and unboarded on my blog post and can spread in different parts of the article

or post itself and the feed it into the Twitter along with a link and the food post or article.

Do you see how this works?

You go assess to the different audience of those different format platforms by simply repurposing or

recycling the same content that you made for one platform and then sharing those other formats on other

platforms.

These increases your potential reach number for most of social media platforms can be segmented.

If you ever been to Instagram, you know that when you see a picture and you do it, it has many different

tacks.

If you'll be on the Twitter, you will see that a lot of hot tweets along also has a hashtag.

Those texts are very valuable.

When you use a tag with your own content, you are essentially categorizing your content.

People use those tags to search for content.

This is a very powerful segmentation to people who are looking for cute Chihuahua puppies will use a

certain hashtags are different from people looking at deliberate, liberating political policies.

If you have a very tightly defined audience, social media platforms, beauty and segmentation tools

and features can definitely help you.

You probably already know that huge audience there are now very targeted are essentially worthless se's

to social media marketing segmentation features.

You can get a smaller volume, more people from many different platforms, but you can rest assured

that these people are actually interested in whatever it is you are saying.

This segmentation to go a long way in helping you build a very refined and a well qualified audience

base.

This, in turn, increases your likelihood of making a sale.

Reason number five, sharing content on most of platforms can be automated thanks to the tools like

a Hossa or Social enfold.

You don't have to worry about the manually going to Facebook or Twitter and copying or pasting material

from a document or spending hours setting out your schedule poses.

You've got automated your post to publish up to six months on Facebook.

This means that you can set out your Facebook account to post a six to 10 or more times every day.

But you don't have to babysit it because you have Fed-Up content.

In the best part is that a lot of these automation tools use bulk.

Faeth means that you can form actual content in an Excel file and then convert it to CSP and plug into

these tools.

You don't have to input the material one by one.

Talk about saving a lot of time.

We're also maximizing your rich reason.

Number six, you can run a two track marketing company using mailing list.

The hard account and base artist relationship marketing campaign and social media is to be the tech

target in a mailing list.

Now, this is not what you think.

A lot of people are thinking that once they pull the leaves, they're on their way to becoming millionaires.

Absolutely wrong.

There's a missing step when people tronc your milanes.

It really is a general milanes.

But generally I'm not saying that or talks about all subject under the sun.

I'm not talking about that.

Instead, I'm talking about general interest in the specific topic.

You really don't know yet at this point who is a buyer and who is a person who is simply looking for

information and they still trying to make up their mind whether they trust you enough, you create a

general list and then eventually you try to sell them to a buyers list.

How do you do that?

While you sell low cost items of your generals?

You can sell a book later for one dollar.

It doesn't really matter what the price.

It has to be very low because what you really are trying to do here is that you're trying to give people

a means to identify themselves as a buyer and then you want to make it as smooth as early and easy as

possible.

A dollar is almost an afterthought, afterthought to most people.

The one thing that is too painful to buy you your product.

But once they get you your buyers, at least you eliminate them from your generals.

And now you have a Pulis of buyers.

That is, my friend is gold mine.

That's where you send your money making updates and that's where you get people to check out your case

studies and get them to pay top dollar for whatever affiliate programs or of product you're pushing

on your buyers list.

This is called a two track marketing campaign, extremely powerful and has made a lot of people rich.

But you have to step away from this very common mistake of thinking that once you get a lot of people

to your mailing list, you have made absolutely wrong.

This is another step that you need to take No.7.

Your brother gets naturally repetitions through multi-market multi-platform marketing.

Assume that all your social media accounts are on all four major platforms looking similar to each other.

You can manage buys at Apple.

You really do.

When people run into your brand on Facebook, there's a chance that they may run into your brand on

Twitter.

If there is enough graphic a similarity between your brands, then they can see that you're all over

the place and they can come words or engage with your brand, regardless of whether they are on the

Internet.

Eventually this builds a tremendous amount of familiarity and the people might become so comfortable

that they draw your milanes when you call them to action.

The best part of this is that it happens naturally by you simply creating accounts of all the major.

Your brand speak to people who are interested in your niche, regardless of where they go.

Reason number, I say money through count and repurposing.

Make no mistake about it, Compton, the generation is expensive.

If even if you hire high quality, qualified, highly qualified, talented, skilled and experienced

people from countries with a huge number of people who speak English as a second language, you can

still be all sorts of dollars every year.

High quality writers from places like India, Pakistan and the Philippines maybe cheaper than American

writers, but their costs do add up over time.

One of the things about social media marketing is that really excites me is that effect you can create

a content and repurpose it into many different formats.

These will reduce your cost.

If I hire a Cairo writer from India and pay them person once all the amount, I can get a fixed amount

accountant and this I can also pay that person another one souda to get even more content.

Or I can take whatever content he or she produced and turn them into videos, infographics, or strike

them down into questions for tweaks.

I can turn them into diagramed, I can turn the weisler for the video that I produce and turn it into

a song.

The flow.

I can't even make a slideshow of these materials once I have all these repurposing content that I can

share them on format, specific a format.

For example, I can share in a slideshow on SlideShare.

I can post the info graphic on Pinterest.

I can post the product on general product picture on Instagram.

I can post a question on Twitter.

I can also post a video on YouTube Bassal or I can post all the format on Facebook.

Do you see how this works when you do this?

You buy content, the ones repurpose and share it so that you can get a higher chance of getting traffic

or visibility with that repurposed of content, you're not creating content constantly fed the name

of the game is to produce at the little content as possible.

But Markis is high quality pretty widely.

This is how you maximize your value to old idea of a constantly publishing content just to get a few

eyeballs here and there is that seriously, this is a one way ticket to the warehouse.

You better approach would be to make that content work for you by converting into many different formats.

You then share that different formats on platform that specialize in those format.

I hope that a few reasons about a clear that you're not to do social media, networking, marketing.

Right.

In the next lecture, I'm going to talk about speaking of social media marketing campaign that is most

likely to produce results for your type of online business.

I will see you there.