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Hi there and welcome to the next video on Instagram.
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This one is going to be interesting as Instagram is one of those platforms that is gaining a lot of
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popularity and kind of eclipsing the mother company, which is Facebook.
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Now, before we start, let's dive into the history so you understand where this is coming from.
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So the founders of Instagram, these guys did literally everything right.
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They had the perfect app and released it at the perfect time.
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Within three months of releasing Instagram and the App Store, it had reached one million users.
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Their growth was entirely organic.
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The app was so good that it dominated the App Store charts for months, and it still does.
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When the app came out, Apple had just unveiled the iPhone four that brought a major leap forward in
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the quality of pictures that users could take with their smartphones seven years and a billion users
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later.
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The way the app works is almost entirely the same.
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People post pics, tech friends in search hashtags and double tap to show they like what others share
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might seem like nothing has happened.
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But let's not forget the fact that Facebook acquired Instagram in 2012, only 24 months after they started
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for a billion dollars, and in 2015 they rolled out the use of ads for everyone.
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So now the context, pictures and videos.
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Instagram is and was always about pictures, but videos are gaining ground out of all the big networks.
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Instagram has the highest engagement rate since looking so easy because you just double tap on the picture
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as you scroll through your feed.
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People tend to do it more on Instagram than on Twitter or Facebook.
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You can also release short or long form videos and share Instagram stories.
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Both formats do well for brands.
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You also have Instagram TV for long form.
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Of course, tools like Cam Tisia in video I movie, things like Final Cut, Pro, Premier Pro can all
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help you create these videos that increase engagement.
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However, posting video on Instagram can certainly work too.
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Let's take an example.
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If you go to any random influencer, you'll see that videos routinely collect three thousand plus likes
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and hundreds of viewers within a day of posting when a person posts them.
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When done right, these videos can lead to a ton of organic followers and videos could be very random.
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It could be somebody cooking something in fifteen seconds and thirty seconds with Instagram TV.
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It could be, of course, an entire show or Instagram stories.
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It could be less than ten seconds.
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But if I were to start a new Instagram account from scratch, I'd focused mostly on pictures.
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Here are a few categories that work well, inspiring quotes.
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They give positivity for people who scroll through their feed questions in text form.
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They engage your followers, pulls something like that, photos of items from luxury brands.
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When people see those things and they imagine those things, they might like that as well.
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Of course, you must also make use of hashtags, give a call to action with each photo and make sure
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that you're using your bio right.
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It's your only chance to link back to your site unless you have 10K plus followers.
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But we'll talk more about that later.
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