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These are the user uploaded subtitles that are being translated: 1 00:00:04,160 --> 00:00:11,730 OK, so the first step in writing a blog would be the research process for this blog. 2 00:00:12,200 --> 00:00:18,020 I'm still writing about comedians and how they do their marketing. 3 00:00:18,410 --> 00:00:23,000 And the comedian I've chosen to write about this time is Amy Schumer. 4 00:00:23,390 --> 00:00:28,490 And so I'm just in Google search or any search engine you like to use. 5 00:00:29,330 --> 00:00:32,750 I'll open like a couple of times. 6 00:00:33,230 --> 00:00:35,060 Seem like six times. 7 00:00:35,060 --> 00:00:38,180 Amy owned content marketing. 8 00:00:41,010 --> 00:00:44,530 And she's endorsing a brand. 9 00:00:46,230 --> 00:00:48,210 So these are all marketing stuff. 10 00:00:48,900 --> 00:00:52,620 And so I'll just open them and so that I can go through them. 11 00:00:55,100 --> 00:00:57,860 And check out what could be used for my. 12 00:00:59,210 --> 00:01:01,470 Or my blog post, this one. 13 00:01:01,560 --> 00:01:02,450 It's good to. 14 00:01:09,380 --> 00:01:16,970 So after you've found some articles or content that could help with writing your blog, then just go 15 00:01:16,970 --> 00:01:18,920 through it and see what you could use. 16 00:01:19,010 --> 00:01:26,360 And like for this one, you can see that they're doing some marketing for the the on. 17 00:01:26,760 --> 00:01:29,210 Just do your research first. 18 00:01:29,840 --> 00:01:32,420 It takes like a couple of minutes to do research. 19 00:01:32,990 --> 00:01:37,060 And then this is how you get started with WordPress. 20 00:01:37,700 --> 00:01:41,360 So you've got to open it first. 21 00:01:41,390 --> 00:01:42,140 Log in. 22 00:01:44,060 --> 00:01:47,990 And then you go to post and new. 23 00:01:51,570 --> 00:01:58,620 Here would be your title, and this is the body, so you just start typing your ball here. 24 00:01:58,620 --> 00:02:07,230 So minds about Chuma of content marketing. 25 00:02:07,260 --> 00:02:08,190 So you just type here. 26 00:02:08,190 --> 00:02:15,330 And I would suggest to just type it, type the whole body, and then later on after you're done, then 27 00:02:15,330 --> 00:02:17,550 you add the pictures and then you format it. 28 00:02:18,000 --> 00:02:26,100 And I'll go over those steps after I've completed the blog and always try to save dropped as often as 29 00:02:26,100 --> 00:02:33,690 you can just in case, because you don't want to lose your work when you're writing a blog. 30 00:02:34,610 --> 00:02:37,650 There are three parts for our blog. 31 00:02:37,980 --> 00:02:40,650 The length will be around two thousand words. 32 00:02:40,980 --> 00:02:44,300 And so we'll have the introduction, the body and the conclusion. 33 00:02:44,760 --> 00:02:51,720 Usually my introductions are like three hundred to 500 words and then the body is longer like a thousand 34 00:02:51,720 --> 00:02:52,740 five hundred words. 35 00:02:52,740 --> 00:02:57,740 And then the conclusion is like two hundred to three hundred words. 36 00:02:58,320 --> 00:03:02,780 So if you take a look at my blog here. 37 00:03:03,210 --> 00:03:03,660 So yeah. 38 00:03:03,660 --> 00:03:11,880 So this one's about Amy Schumer and I'll introduce like who she is, what she's known for. 39 00:03:12,100 --> 00:03:19,530 Here is more about what this blog is about, which is marketing in the world of comedy. 40 00:03:19,770 --> 00:03:20,730 Let's just take a look again. 41 00:03:20,740 --> 00:03:28,710 So I start off really General, for the introduction and then I get more specific about the idea of 42 00:03:28,710 --> 00:03:29,160 the blog. 43 00:03:29,640 --> 00:03:31,530 And then this one's about marketing. 44 00:03:31,530 --> 00:03:39,690 So in my research, I dug out some articles about Amy Schumer and what she's done in terms of strategies. 45 00:03:40,500 --> 00:03:44,100 And I found one about her being a really good content marketer. 46 00:03:44,100 --> 00:03:50,820 So I just put in the points, you know, anything that supports your arguments or supports what you're 47 00:03:50,820 --> 00:03:53,200 writing about collaborating with YouTube stars. 48 00:03:53,210 --> 00:03:58,380 So this is all anybody anything that supports your introduction will go in the body. 49 00:03:59,040 --> 00:04:02,190 And then I didn't put a conclusion yet. 50 00:04:02,190 --> 00:04:03,120 It should come here. 51 00:04:03,360 --> 00:04:09,540 The conclusion, two hundred three hundred words like basically summarizes the introduction and the 52 00:04:09,540 --> 00:04:09,900 body. 53 00:04:10,200 --> 00:04:20,010 Whatever I wrote in the introduction and some ideas from the body, I can restate that in the conclusion 54 00:04:20,460 --> 00:04:22,290 it's ready to go. 55 00:04:22,440 --> 00:04:31,860 The last part would be to check it and to do so after you're done doing all this, all the whole blog, 56 00:04:32,430 --> 00:04:35,400 just check the format, check the spelling. 57 00:04:35,550 --> 00:04:41,190 I used primarily to check the spelling, so just check it. 58 00:04:42,090 --> 00:04:43,290 Punctuation 59 00:04:48,120 --> 00:04:57,190 came with Utzon's, so just check the grammar and spelling all the content on this. 60 00:04:57,810 --> 00:05:01,710 Yeah, check the grammar, check everything. 61 00:05:02,040 --> 00:05:05,190 OK, and then after you finish checking, 62 00:05:10,440 --> 00:05:13,710 the next step would be the layout. 63 00:05:14,280 --> 00:05:17,520 Just make sure that this one is set to no sidebar. 64 00:05:19,230 --> 00:05:21,660 Also for the categories. 65 00:05:22,320 --> 00:05:23,310 This one is about marketing. 66 00:05:23,310 --> 00:05:24,630 So I picked marketing. 67 00:05:26,270 --> 00:05:36,420 And then we will also look at the formatting of the headings for main ideas or main topics. 68 00:05:36,440 --> 00:05:45,530 I like to use heading to and I like to change the color to our color, which is being 1993, and then 69 00:05:45,530 --> 00:05:48,240 for the subtopic I use heading three. 70 00:05:48,260 --> 00:05:50,630 So here you can change it and it's just black. 71 00:05:51,980 --> 00:05:57,110 And then so this is hitting three and then this is a main topic. 72 00:05:57,110 --> 00:06:00,770 So hitting two and change the color to our color. 73 00:06:00,770 --> 00:06:09,670 Be ninety nine P should be hitting three and I don't want to use caps name 74 00:06:17,570 --> 00:06:22,890 and then this should be hitting two and our color this one as well. 75 00:06:25,670 --> 00:06:28,010 OK, this one just leave it as it is. 76 00:06:28,790 --> 00:06:40,100 OK then after you've checked the formatting we can insert pictures of you need to put some media so 77 00:06:40,100 --> 00:06:42,590 that it's not just one hundred percent text. 78 00:06:42,590 --> 00:06:45,340 So it's easier on the eyes of the readers. 79 00:06:45,950 --> 00:06:53,750 And usually we have a featured image which is here and that will go on the front of the blog as well 80 00:06:53,750 --> 00:06:55,220 as all the linked reviews. 81 00:06:55,850 --> 00:07:03,020 And basically, I think this blog has quite a lot of YouTube videos, two or three. 82 00:07:03,440 --> 00:07:05,300 So it's not so boring. 83 00:07:05,330 --> 00:07:12,830 It's not just text and maybe we can put one on and maybe one somewhere in the beginning. 84 00:07:14,720 --> 00:07:15,380 Let's see. 85 00:07:17,390 --> 00:07:20,510 Maybe one about being authentic. 86 00:07:22,530 --> 00:07:31,360 So let's and for pictures, I use tech schools and Google just make sure it's royalty free. 87 00:07:31,380 --> 00:07:40,860 So, for example, I type in Amy Schumer, I go to images, I go to Tool's Usage Rights, Creative Commons, 88 00:07:41,370 --> 00:07:43,540 and then I see what I can use here. 89 00:07:44,580 --> 00:07:49,410 These are all you're able to use all of these. 90 00:07:50,910 --> 00:07:54,560 So for the featured image, it's going to be at the front. 91 00:07:54,570 --> 00:07:56,880 So you have to choose a nice picture. 92 00:07:57,690 --> 00:07:58,500 Let's see. 93 00:07:59,610 --> 00:08:04,080 Let's say we go with this one and then just just save it. 94 00:08:08,520 --> 00:08:12,420 And then I wanted to find a picture about being authentic. 95 00:08:12,600 --> 00:08:22,320 So we'll use pixels because I want to put it here, like being her true, authentic self. 96 00:08:22,320 --> 00:08:27,090 Maybe I can put a picture somewhere here or like yourselves 97 00:08:30,380 --> 00:08:39,240 or maybe put a picture here about her using the Peabody Award, like this one. 98 00:08:39,240 --> 00:08:42,970 Here we go to see it. 99 00:08:43,980 --> 00:08:51,780 So after you found your pictures, there's a couple more steps we need to resize them and optimize. 100 00:08:51,810 --> 00:08:54,870 So now I'll show you how to resize them. 101 00:08:55,110 --> 00:08:57,960 I use Photoshop, which is like Photoshop. 102 00:08:57,960 --> 00:09:00,030 You could use Photoshop if you want. 103 00:09:01,620 --> 00:09:06,570 And so I just open these two pictures that I'm going to use. 104 00:09:06,780 --> 00:09:13,760 I'm going to use this one for the featured image and the shape that WordPress likes to use for featured 105 00:09:13,770 --> 00:09:15,440 images, quite squarish. 106 00:09:15,450 --> 00:09:16,650 So I'm going to crop it. 107 00:09:18,810 --> 00:09:24,310 Let's just say something like that press enter. 108 00:09:25,020 --> 00:09:34,110 OK, then you want to export as J bag or featured images, let's make it around six hundred and quality 109 00:09:35,100 --> 00:09:38,340 one hundred percent and save. 110 00:09:39,150 --> 00:09:46,280 And then if it's just a normal picture within the body of the blog, we can export as JPEG as well. 111 00:09:46,950 --> 00:09:49,710 The size can be around four hundred. 112 00:09:49,750 --> 00:09:50,520 Five hundred. 113 00:09:50,910 --> 00:09:51,600 That's fine. 114 00:09:52,290 --> 00:09:57,230 And the quality can be 70 percent safe. 115 00:09:57,600 --> 00:10:02,760 So after you resize them, the next step would be to optimize them. 116 00:10:03,390 --> 00:10:09,750 So we try to make it as small as possible so that the website loads really fast. 117 00:10:10,200 --> 00:10:12,840 So just drag it and drop it. 118 00:10:17,650 --> 00:10:26,650 Download, download, even you go back here and you add the media. 119 00:10:30,680 --> 00:10:32,600 I've already ed and. 120 00:10:34,860 --> 00:10:39,940 Just inserts it and so featured image, you put it in from here. 121 00:10:40,550 --> 00:10:46,790 OK, so after you've put in the pictures, just quickly, Chuck, everything looks in order. 122 00:10:47,850 --> 00:10:56,720 Click preview, make sure there's no extra spacing or a font size is too big or too picture looks good. 123 00:10:58,450 --> 00:11:01,010 Not sure why this looks different. 124 00:11:01,480 --> 00:11:13,390 So getting to four main topics I like to use, heading to and then for the subtopic I use, heading 125 00:11:13,390 --> 00:11:21,180 three and the main topic, I like to use our colour, which is being 1999. 126 00:11:22,000 --> 00:11:23,260 Let's take a look again. 127 00:11:25,730 --> 00:11:28,090 OK, that looks fine. 128 00:11:30,920 --> 00:11:36,740 Perhaps could put a line, break your neck too close, 129 00:11:40,430 --> 00:11:43,070 that looks good, looks good. 130 00:11:44,540 --> 00:11:47,690 Everything looks good for the YouTube links. 131 00:11:48,350 --> 00:11:57,890 If you just put it in here and press enter, it will embed itself and people can play it within the 132 00:11:57,890 --> 00:11:59,360 blog so they don't have to leave. 133 00:12:00,350 --> 00:12:05,230 And then or a quote, block like this, how you do it is 134 00:12:08,810 --> 00:12:11,040 say you want this to be a quote block. 135 00:12:11,060 --> 00:12:12,380 You just press this. 136 00:12:13,070 --> 00:12:15,210 So it looks like that. 137 00:12:15,590 --> 00:12:18,230 So it looks bigger and it stands out. 138 00:12:19,790 --> 00:12:20,750 Everything looks good. 139 00:12:22,790 --> 00:12:27,260 Check once more for the categories. 140 00:12:27,260 --> 00:12:27,980 It's marketing. 141 00:12:29,030 --> 00:12:31,220 It's more than one category. 142 00:12:31,550 --> 00:12:38,320 I would suggest to click on maximum two and then there's one no sidebar. 143 00:12:39,080 --> 00:12:41,180 And for the others, just leave the scene. 144 00:12:41,420 --> 00:12:48,830 And then here is where you insert your image and always remember to insert the community at the end. 145 00:12:49,400 --> 00:12:51,610 And then we get to the last part here. 146 00:12:51,890 --> 00:12:54,180 So I've decided to name it. 147 00:12:54,530 --> 00:13:03,260 Amy Schumer is a hilarious marketing guru and the title goes at the top here, and this would be like 148 00:13:03,260 --> 00:13:04,240 a linked preview. 149 00:13:04,250 --> 00:13:07,550 So here is what shows up here. 150 00:13:08,090 --> 00:13:13,730 So I could put a guide to marketing in the entertainment industry. 151 00:13:14,330 --> 00:13:17,660 And then in the meta description, this is what shows up here. 152 00:13:18,050 --> 00:13:23,480 I just choose a paragraph that summarizes what this blog is about and just pasted here. 153 00:13:23,630 --> 00:13:25,450 It doesn't doesn't show the whole thing. 154 00:13:25,460 --> 00:13:28,280 So here you see dot, dot, dot, and that's fine. 155 00:13:29,150 --> 00:13:31,250 And then that's about it. 14186

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