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These are the user uploaded subtitles that are being translated: 1 00:00:00,330 --> 00:00:04,230 The complete Twitter ads guide to beginning using Twitter ads. 2 00:00:04,270 --> 00:00:09,640 We first need to set up our Twitter ads account so go to ads dot Twitter dot com and then log into the 3 00:00:09,640 --> 00:00:10,510 Twitter account. 4 00:00:10,510 --> 00:00:14,560 You want to link with your Twitter ads account such as at course envy. 5 00:00:14,560 --> 00:00:20,800 Once you sign into ads that Twitter dot com select the go to Twitter ads button then simply setup your 6 00:00:20,800 --> 00:00:26,230 Twitter ads account including country and time zone after selecting these you'll be redirected to the 7 00:00:26,230 --> 00:00:31,330 Twitter campaign setup page where you will select a campaign objective so don't worry about creating 8 00:00:31,330 --> 00:00:33,280 the perfect ad on this first campaign. 9 00:00:33,280 --> 00:00:38,290 Simply make any selection and click your way through until you get to the billing section complete your 10 00:00:38,290 --> 00:00:43,120 billing section and payment information in order to create your first Twitter campaign. 11 00:00:43,120 --> 00:00:47,460 After creating your first Twitter ad you'll be redirected to your Twitter ads manager page. 12 00:00:47,470 --> 00:00:52,110 It is here where you can toggle off this first campaign so it doesn't run as you can see. 13 00:00:52,150 --> 00:00:55,750 Here's that first ad I created just toggle off that running campaign. 14 00:00:55,750 --> 00:01:00,520 The campaign will now appear as paused when you set up your Twitter ads account your user name will 15 00:01:00,520 --> 00:01:03,250 become the account administrator by default. 16 00:01:03,250 --> 00:01:08,530 This is the highest level of ad accounts access which enables you to grant varying degrees of access 17 00:01:08,560 --> 00:01:10,100 to other Twitter users. 18 00:01:10,150 --> 00:01:15,220 So unsigned in at ads that Twitter dot com in the top right corner click the name of your Twitter ads 19 00:01:15,220 --> 00:01:19,750 account and in that dropdown select edit access to account it is on this. 20 00:01:19,750 --> 00:01:24,580 Edit access to account page where you can add employees to your business whether those are internal 21 00:01:24,580 --> 00:01:27,400 employees or ones you outsource your advertising work to. 22 00:01:27,400 --> 00:01:32,920 You can add these workers via this ad access button to learn more about access levels and permissions. 23 00:01:32,920 --> 00:01:37,990 Go to the following link so lets navigate back to ads that Twitter icon and learn how to create our 24 00:01:37,990 --> 00:01:39,310 first Twitter ad. 25 00:01:39,340 --> 00:01:43,050 So to create a new Twitter ad click that create campaign button. 26 00:01:43,060 --> 00:01:45,880 So step one is to select our campaign objective. 27 00:01:45,880 --> 00:01:48,540 Select the type of Twitter ad you want to create. 28 00:01:48,550 --> 00:01:51,580 For this example will choose tweet engagements. 29 00:01:51,580 --> 00:01:53,960 So step two as you can see in that left sidebar. 30 00:01:53,980 --> 00:01:55,280 We've selected our objective. 31 00:01:55,300 --> 00:01:59,330 Now we're on to campaign details for every objective you select. 32 00:01:59,350 --> 00:02:02,760 The next step is to name your campaign and set your budget. 33 00:02:02,800 --> 00:02:08,290 You want to name your campaign specific to the objective and your targeting so you can easily identify 34 00:02:08,290 --> 00:02:10,060 it in Twitter reporting later on. 35 00:02:10,060 --> 00:02:13,000 Now we're on to Step 3 add group details. 36 00:02:13,060 --> 00:02:16,780 So for this we want to name our tweet engagements AD Group. 37 00:02:16,780 --> 00:02:22,720 If you're creating a split test to ensure equal testing I suggest using the same budget amount for each 38 00:02:22,750 --> 00:02:23,290 ad group. 39 00:02:23,290 --> 00:02:25,530 For example fifty dollars for each ad group. 40 00:02:25,540 --> 00:02:30,050 If you aren't split testing leave this field blank as your budget set at the campaign level. 41 00:02:30,070 --> 00:02:35,490 Under campaign details is fine for my research with 500 plus course and be marketing clients. 42 00:02:35,500 --> 00:02:39,010 I see the best results from using the automatic bid type. 43 00:02:39,010 --> 00:02:45,220 Twitter is optimized this and they know best step for targeting the first section in Twitter ad targeting 44 00:02:45,310 --> 00:02:46,690 is your audiences. 45 00:02:46,690 --> 00:02:52,120 It's under this tailored and flexible audiences where you can search your created audiences such as 46 00:02:52,120 --> 00:02:57,550 tailor audiences web tailored audiences list flexible audience targeting after selecting one of your 47 00:02:57,550 --> 00:02:58,530 audiences. 48 00:02:58,630 --> 00:03:04,390 If you want Twitter to find people similar to your audiences checkmark this box targets similar people 49 00:03:04,450 --> 00:03:06,250 to those in your chosen audiences. 50 00:03:06,250 --> 00:03:08,130 This is my lookalike audience hack. 51 00:03:08,140 --> 00:03:12,040 Twitter will go out and look for audiences like the audiences I've built. 52 00:03:12,040 --> 00:03:15,040 The next section in your Twitter ad targeting is demographics. 53 00:03:15,040 --> 00:03:19,000 This is a great area for split tests such as one ad targeting males. 54 00:03:19,150 --> 00:03:24,280 One ad targeting females split testing age location gender and so on. 55 00:03:24,340 --> 00:03:28,660 So besides actually targeting locations such as countries and cities and so on. 56 00:03:28,660 --> 00:03:33,610 You can also target specific digital devices phone carriers and more. 57 00:03:33,640 --> 00:03:39,970 For example I'll use specific targeting when marketing mobile app installs for x y z type of phone such 58 00:03:39,970 --> 00:03:42,100 as an iPhone or an Android. 59 00:03:42,100 --> 00:03:46,030 The next section in Twitter ad targeting is audience features. 60 00:03:46,030 --> 00:03:51,430 This is also a great area to split test such as targeting follower look alikes for varying Twitter accounts 61 00:03:51,550 --> 00:03:57,610 such as at entrepreneur in at number one versus at Forbes in ad number two. 62 00:03:57,610 --> 00:04:03,650 By doing this we can split test these followers to see targeting one account over the other works better. 63 00:04:03,700 --> 00:04:07,530 Do we get a higher click through rate purchases engagement and so on. 64 00:04:07,600 --> 00:04:14,290 So to do this we can either search or browse the various audience targeting options so all search entrepreneurs 65 00:04:14,590 --> 00:04:20,500 and I can either add that follow or look alike handle of an entrepreneur magazine or I can add that 66 00:04:20,500 --> 00:04:21,310 interest. 67 00:04:21,310 --> 00:04:24,760 Business Entrepreneurship and just click that add button. 68 00:04:24,850 --> 00:04:27,520 We're looking for users that fit my target market. 69 00:04:27,520 --> 00:04:32,530 Another area in this section I like to split test and Twitter campaigns is this retarget people who 70 00:04:32,530 --> 00:04:35,110 saw or engaged with your past tweets. 71 00:04:35,110 --> 00:04:41,890 This enables you to target warm users who have seen or engaged with your organic or promoted tweets. 72 00:04:41,890 --> 00:04:44,340 This is the secondary lookalike audience area. 73 00:04:44,410 --> 00:04:50,560 If you want Twitter to find users similar to your current targeted audience toggle on this expand your 74 00:04:50,560 --> 00:04:57,190 audience features and then you can adjust it to defined expanded or broad as you adjust that notice 75 00:04:57,220 --> 00:04:59,610 in the top right corner under audience summary. 76 00:04:59,740 --> 00:05:02,930 The audience size will adjust bigger and smaller. 77 00:05:02,990 --> 00:05:08,870 Finally if you have a following of over one thousand users and you only want to market to your followers 78 00:05:09,080 --> 00:05:17,090 i.e. special followers only deal checkmark this target only followers of option and then only your followers 79 00:05:17,090 --> 00:05:18,400 will see this ad. 80 00:05:18,590 --> 00:05:21,580 Step 5 creatives on the creative page. 81 00:05:21,650 --> 00:05:23,770 We need to select the tweet we want to promote. 82 00:05:23,780 --> 00:05:30,080 With this Twitter ad you can choose from organic or promoted only tweets organic tweets are those appearing 83 00:05:30,080 --> 00:05:37,040 in your Twitter feed that you published in the past promoted only tweets or tweets that you create only 84 00:05:37,040 --> 00:05:40,810 to show in this promoted ad to create a promoted only tweet. 85 00:05:40,850 --> 00:05:45,910 Click this create Tweet button clicking the create Tweet button will open up a new page. 86 00:05:45,920 --> 00:05:52,070 This is the composed mode page notice that promoted only checkbox unless you want to tweet this live 87 00:05:52,100 --> 00:05:54,660 on your Twitter profile as an organic tweet. 88 00:05:54,680 --> 00:05:56,210 Keep this box checked. 89 00:05:56,210 --> 00:06:03,380 So this tweet is only shown for this Twitter ad i.e. a promoted only tweet to compose this tweet with 90 00:06:03,380 --> 00:06:09,980 up to two hundred eighty characters of text and then add an image video poll or Twitter card so you 91 00:06:09,980 --> 00:06:13,790 may have seen the difference already between a promoted tweet and an organic tweet. 92 00:06:13,790 --> 00:06:20,890 The difference is that Twitter card option a Twitter card improves your campaign performance. 93 00:06:20,900 --> 00:06:26,910 Twitter Cards enable you to attach photos videos and media to tweets helping drive traffic to your Web 94 00:06:26,910 --> 00:06:27,410 site. 95 00:06:27,410 --> 00:06:32,920 You can also drive downloads of mobile apps and even link users directly to their installed apps. 96 00:06:32,930 --> 00:06:38,480 So I like to think of this Twitter card as clickable media that takes people to the Web site or app 97 00:06:38,570 --> 00:06:42,830 that you want them to be taken to via this promoted only tweet. 98 00:06:42,830 --> 00:06:47,960 So to create a Twitter card so navigate to your card's library page view that creatives menu in the 99 00:06:47,960 --> 00:06:53,450 top now bar under cards or on this composed page click that card's library link. 100 00:06:53,510 --> 00:06:59,840 It's on this cards library page where you can create a new Web site or app card for your Twitter ads. 101 00:06:59,840 --> 00:07:01,710 So here we are on our cards library page. 102 00:07:01,730 --> 00:07:06,100 You can view your current Web site cards and app cards via this drop down menu. 103 00:07:06,170 --> 00:07:10,370 But we won't create a new Web site card or app card via this drop down menu. 104 00:07:10,400 --> 00:07:15,350 So just click that create card button and then in the dropdown let's create a Web site card for this 105 00:07:15,350 --> 00:07:16,400 Twitter add example. 106 00:07:16,400 --> 00:07:20,470 This will expand the right side menu where you can create your website card. 107 00:07:20,510 --> 00:07:21,490 Select your media. 108 00:07:21,500 --> 00:07:27,470 Set your headline your website your URL that makes the media clickable to that Web site and then give 109 00:07:27,470 --> 00:07:29,120 your card a name for the back end. 110 00:07:29,150 --> 00:07:32,630 So you can easily identify it and link it with your ads in the future. 111 00:07:32,630 --> 00:07:38,780 For my example I am promoting our course envy Mastery course bundle at learned course and Wycombe so 112 00:07:38,780 --> 00:07:45,110 I have my image my headline which is my value proposition and that call to action my Web site your URL. 113 00:07:45,110 --> 00:07:49,820 And then finally the card name so I can recognize this website card when attaching it to ads in the 114 00:07:49,820 --> 00:07:50,760 future. 115 00:07:50,780 --> 00:07:56,170 Now that our website card is created go back to the compose page tab and click refresh. 116 00:07:56,180 --> 00:08:02,270 So on this compose mode page select card and then in that select card dropdown you'll see our new Twitter 117 00:08:02,270 --> 00:08:02,530 card. 118 00:08:02,530 --> 00:08:06,350 We created so select that Twitter card and compose your promoted only tweet. 119 00:08:06,350 --> 00:08:07,600 So I've selected my card. 120 00:08:07,640 --> 00:08:09,740 I've added my tweet copy or text. 121 00:08:09,740 --> 00:08:14,990 Now we're ready to click the Tweet button but just make sure that promoted only checkbox is checked. 122 00:08:14,990 --> 00:08:16,430 Our tweet was successfully sent. 123 00:08:16,460 --> 00:08:22,010 So now go back to the Twitter add creation page tab and as you can see this was instantly updated your 124 00:08:22,010 --> 00:08:26,630 new promoted only tweet will now appear on this creative page of your Twitter ad so just select the 125 00:08:26,630 --> 00:08:29,450 checkbox next to this promoted only tweet. 126 00:08:29,450 --> 00:08:34,220 Now finally the placement section on this page enables you to select where you want your Promoted Tweet 127 00:08:34,220 --> 00:08:35,480 to appear on Twitter. 128 00:08:35,480 --> 00:08:41,750 This is an area you can also split test but we see the best RMI or return on marketing investment for 129 00:08:41,750 --> 00:08:45,320 our clients from selecting all these Twitter placement options. 130 00:08:45,320 --> 00:08:47,700 We want our ads to be seen everywhere on Twitter. 131 00:08:47,750 --> 00:08:52,490 So step six review your campaign and click that launch campaign button. 132 00:08:52,490 --> 00:08:57,800 So that's it created our first Twitter ad and now we can review our campaign results and toggle off 133 00:08:57,830 --> 00:09:02,560 any losing split test right here on our campaign homepage ads that Twitter dot com. 134 00:09:02,630 --> 00:09:09,100 So I mentioned split testing split testing is crucial for every type of ad on every ad platform. 135 00:09:09,110 --> 00:09:14,840 This involves changing one variable at a time in each ad to see what gets the better results. 136 00:09:14,840 --> 00:09:21,970 For example you can split test your tweet text images card ad card ad targeting and so on. 137 00:09:21,980 --> 00:09:28,690 So protip simply duplicate your campaigns to make split testing easier in the duplicate campaign. 138 00:09:28,760 --> 00:09:34,970 Edit a single variable in your new split test to see which ad performs better never assume you know 139 00:09:34,970 --> 00:09:38,220 best test at least two to five ad variations. 140 00:09:38,300 --> 00:09:43,820 With each campaign until you get the best results to duplicate a campaign right here on the ads that 141 00:09:43,820 --> 00:09:51,310 Twitter AECOM home page in that little 3 bubble menu click that and in its dropdown select copy campaign. 142 00:09:51,350 --> 00:09:53,350 This is under the campaign's tab. 143 00:09:53,420 --> 00:09:58,520 So now after copying that campaign and changing one variable we're gonna run our ad for three to seven 144 00:09:58,520 --> 00:10:03,260 days or once you reach 1000 impressions for each split test campaign. 145 00:10:03,260 --> 00:10:05,990 And then I will check the results on the ads tab. 146 00:10:06,020 --> 00:10:10,670 So as you see we're three in there on the ads tab and I look at all these metrics. 147 00:10:10,740 --> 00:10:11,920 What are the impressions. 148 00:10:11,930 --> 00:10:13,390 What's the spend. 149 00:10:13,430 --> 00:10:15,890 What are the results or the results rate. 150 00:10:15,920 --> 00:10:17,410 What's the cost per result. 151 00:10:17,420 --> 00:10:20,790 The first metric I review is the cost per result. 152 00:10:20,810 --> 00:10:22,670 Now for this ad they were identical. 153 00:10:22,670 --> 00:10:25,680 So the next best to review is the results rate. 154 00:10:25,790 --> 00:10:31,440 As you can see the first blood test campaign gets six point nine five percent engagement rate. 155 00:10:31,460 --> 00:10:38,120 So I will toggle off the losing at that five point two to engagement rate I split test various images 156 00:10:38,480 --> 00:10:44,510 found the best working image and then I finally split test the actual ad copy or text in the tweet. 157 00:10:44,510 --> 00:10:46,050 And here are the final results. 158 00:10:46,130 --> 00:10:52,730 The first split test performed almost 2 percent better and get two more tweet engagement for the exact 159 00:10:52,730 --> 00:10:54,200 same cost per result. 160 00:10:54,200 --> 00:10:56,540 So that's why split testing is so important. 161 00:10:56,570 --> 00:10:59,390 So here's an example of split testing at the targeting level. 162 00:10:59,420 --> 00:11:05,270 I'd like to start broad with my targeting in my first campaigns in order to cast a wide net and therefore 163 00:11:05,270 --> 00:11:10,340 build up my Twitter tailored audiences which I can then retarget in future ads. 164 00:11:10,340 --> 00:11:14,580 Those are my warm audiences who have already seen my content and are more willing to convert. 165 00:11:14,930 --> 00:11:19,880 So for example I'd like to start testing at least one follower look like in my first campaign split 166 00:11:19,880 --> 00:11:24,200 test and then one interest in my second campaign split test. 167 00:11:24,200 --> 00:11:31,190 I will usually split test five to 10 individual follower look versus interest all at the same time to 168 00:11:31,190 --> 00:11:35,990 see which gets the highest engagement rate or click through whatever metric I'm seeking. 169 00:11:35,990 --> 00:11:42,260 So by testing each individual interest and follower look alike and seeing which one gets me the best 170 00:11:42,260 --> 00:11:48,350 click or the cheapest engagement or the most conversions on my Web site I can quickly identify oh by 171 00:11:48,350 --> 00:11:54,590 targeting this follower look alike account such as an entrepreneur that got me my cheapest cost per 172 00:11:54,590 --> 00:11:56,690 engagement and my most engagement. 173 00:11:56,690 --> 00:11:59,340 So let's target that follower look like in the future. 174 00:11:59,390 --> 00:12:05,930 Other things I like to split test at the targeting level include age gender and location to see maybe 175 00:12:05,930 --> 00:12:09,380 there's a city or state that performs better with my ad type. 176 00:12:09,380 --> 00:12:11,750 Maybe men prefer my ad type. 177 00:12:11,810 --> 00:12:14,140 Maybe people that are younger prefer my ad type. 178 00:12:14,150 --> 00:12:19,790 We can split test that and find out maybe our target audience is someone different from who we thought. 179 00:12:19,910 --> 00:12:22,160 So for my example I just said targeting. 180 00:12:22,160 --> 00:12:23,910 Here we are under follower look like. 181 00:12:24,020 --> 00:12:30,680 I'll ad entrepreneur as that single follower lookalike to target for one split test and then in my ads 182 00:12:30,680 --> 00:12:37,820 that Twitter dot com account on my campaign reporting click that audience tab and then in the left sidebar 183 00:12:38,240 --> 00:12:45,560 click interest and I can see the results of which interests got the best results for each campaign. 184 00:12:45,560 --> 00:12:48,190 So besides duplicating an entire campaign. 185 00:12:48,470 --> 00:12:55,100 Another way to create a split test during ad creation is to click the copy ad group link option on the 186 00:12:55,190 --> 00:12:56,990 ad group details page. 187 00:12:56,990 --> 00:13:04,000 As you can see in the right sidebar here and then in the left sidebar we have to add groups. 188 00:13:04,160 --> 00:13:06,530 So this is our first test site test. 189 00:13:06,530 --> 00:13:11,850 There'll be a one variable difference so remember to only test one variable at a time. 190 00:13:11,900 --> 00:13:18,140 So the ad group should be identical except for one variable so you can easily identify which variable 191 00:13:18,560 --> 00:13:22,460 equals those better results for your varying Twitter campaigns. 192 00:13:22,460 --> 00:13:24,920 Now let's discuss the various types of Twitter ads. 193 00:13:24,920 --> 00:13:30,020 So navigate to ads that Twitter account to create a new Twitter ad click that create campaign button 194 00:13:30,470 --> 00:13:35,050 select the type of Twitter ad you want to create or campaign objective. 195 00:13:35,120 --> 00:13:41,270 First tweet engagements tweet engagement campaigns promote tweets that are either published organically 196 00:13:41,270 --> 00:13:47,180 to your Twitter or you can choose to create tweets that are only promoted to the audiences you target 197 00:13:47,190 --> 00:13:48,950 in this tweet engagement campaign. 198 00:13:48,950 --> 00:13:52,950 This is great if you don't want to clutter up your Twitter feed with these promotional tweets. 199 00:13:53,000 --> 00:13:56,660 You only pay when users you target engage with your content. 200 00:13:56,690 --> 00:13:58,090 So you want to use this ad type. 201 00:13:58,280 --> 00:14:00,870 If you want to maximize your engagement with your tweets. 202 00:14:00,890 --> 00:14:04,300 Typically this is maximizing engagement with organic tweets. 203 00:14:04,310 --> 00:14:09,770 Second if you don't have that many followers that are creating organic engagement you gonna spike that 204 00:14:09,770 --> 00:14:12,820 engagement and use a tweet engagement at or third. 205 00:14:13,100 --> 00:14:18,540 If you just want to get new users engaging with your tweets new eyeballs looking at your content. 206 00:14:18,560 --> 00:14:23,510 This is a great ad type so engagement equals the total number of times that user interacts with your 207 00:14:23,510 --> 00:14:24,080 tweet. 208 00:14:24,080 --> 00:14:30,470 This includes clicks anywhere on the tweet such as link clicks card clicks hashtag clicks embedded media 209 00:14:30,500 --> 00:14:37,520 clicks user name clicks profile photo clicks or tweet text expansion as well as read tweets replies 210 00:14:37,580 --> 00:14:45,290 follows or likes engagement rate equals the number of engagements divided by impressions or views. 211 00:14:45,830 --> 00:14:50,930 Engagement Ads are one of my favorite on Twitter because they allow you to really mix that click slash 212 00:14:50,930 --> 00:14:53,830 conversion ad type with this engagement type. 213 00:14:53,840 --> 00:15:01,130 For example I include a link in my tweets so I can double dip on engagements of the tweet and users 214 00:15:01,210 --> 00:15:02,880 possibly clicking my link. 215 00:15:02,920 --> 00:15:08,500 So as you can see in my example on the right side here I have a Web site card so that's clickable. 216 00:15:08,500 --> 00:15:10,540 I have a link that's clickable. 217 00:15:10,540 --> 00:15:14,500 So this ad is pushing for engagement and hoping for people to interact like it. 218 00:15:14,500 --> 00:15:20,210 Retweeted reply to it but I also want to get people off of Twitter and to my Web site. 219 00:15:20,260 --> 00:15:22,860 The next ad promoted video views. 220 00:15:23,050 --> 00:15:28,410 These ads promote your videos and gifs to reach a targeted audience of your choice. 221 00:15:28,420 --> 00:15:32,320 Your videos will auto play when users scroll down on their feet. 222 00:15:32,320 --> 00:15:38,160 Encouraging users to click with this ad you only pay for the number of promoted video views. 223 00:15:38,170 --> 00:15:39,230 The next objective. 224 00:15:39,250 --> 00:15:40,230 Awareness. 225 00:15:40,240 --> 00:15:45,580 Use awareness ads to promote your tweets that are meant to raise awareness of your brand and brand's 226 00:15:45,580 --> 00:15:46,390 message. 227 00:15:46,390 --> 00:15:52,600 Think of these as the Internet billboard or the Coca-Cola ad Coca-Cola ads are everywhere right. 228 00:15:52,600 --> 00:15:54,300 Those are awareness ads. 229 00:15:54,370 --> 00:15:56,940 They want you thinking of their brand at all times. 230 00:15:56,950 --> 00:16:02,740 So this ad is focused on number of impressions or CPM and it will show your tweet to the maximum number 231 00:16:02,740 --> 00:16:07,050 of people you pay per 1000 impressions or views. 232 00:16:07,170 --> 00:16:11,710 So protip here the average sale take seven touch points with a customer. 233 00:16:11,710 --> 00:16:18,610 This means a user seeing your ad your brand or your content seven times before they take action so to 234 00:16:18,610 --> 00:16:24,460 speed up my touch points I will start with a brand awareness ad targeting a totally new audience. 235 00:16:24,580 --> 00:16:27,540 Relevant to my brand and then I'll retarget this audience. 236 00:16:27,540 --> 00:16:33,220 My tailored audience with Web site click ads and then I'll retarget this worm audience again until they 237 00:16:33,220 --> 00:16:33,910 convert. 238 00:16:33,910 --> 00:16:38,700 You want to work these users down the funnel and reach those seven touch points along the way. 239 00:16:38,710 --> 00:16:41,200 The next ad Web site clicks or conversions. 240 00:16:41,200 --> 00:16:46,800 Use this ad to promote your tweets to people who will visit your Web site and take action or convert. 241 00:16:46,870 --> 00:16:51,500 Such as sign up for your newsletter read a blog post make a purchase and so on. 242 00:16:51,520 --> 00:16:57,460 You pay per Web site link click conversions on your Web site are tracked with Twitter conversion tracking 243 00:16:57,550 --> 00:17:03,490 so it's on the ad group details page of this Web site clicks or conversion objective ad where you select 244 00:17:03,490 --> 00:17:10,460 the optimization preference so link clicks equals optimizing your ad for funneling traffic to your Web 245 00:17:10,460 --> 00:17:10,910 site. 246 00:17:10,930 --> 00:17:15,730 Web site conversions will optimize this ad for creating conversion events. 247 00:17:15,820 --> 00:17:22,240 Next in stream video views or pre roll well promoted video view ads promote your own video that you 248 00:17:22,240 --> 00:17:28,510 want more of use for an in stream video views pre roll ad are simply short video ads that run before 249 00:17:28,510 --> 00:17:34,600 videos by popular Twitter users and publishers think of these more like a short TV commercial that run 250 00:17:34,600 --> 00:17:36,760 before other users video plays. 251 00:17:36,850 --> 00:17:38,590 This is very common on YouTube. 252 00:17:38,710 --> 00:17:43,060 That bumper video that starts before your video plays. 253 00:17:43,060 --> 00:17:48,160 Show your videos will run alongside premium Twitter video content and you just pay for the number of 254 00:17:48,160 --> 00:17:49,930 extreme video views. 255 00:17:50,020 --> 00:17:51,840 Next hour follow the ads. 256 00:17:51,940 --> 00:17:55,330 You can grow your Twitter account followers with this ad type. 257 00:17:55,480 --> 00:18:01,750 You pay only for each follower you gain more followers means more people seeing your tweets which means 258 00:18:01,810 --> 00:18:06,430 more people to read tweet engage and share your tweets with others. 259 00:18:06,430 --> 00:18:12,250 Next our app installs so millions of users around the world access Twitter daily and about 80 percent 260 00:18:12,250 --> 00:18:15,040 of them do so from a mobile device mobile app. 261 00:18:15,040 --> 00:18:22,450 Promotion enables advertisers to target these users to drive cost effective app installs and engagements 262 00:18:22,660 --> 00:18:28,120 so as for app install ads use these ads to promote your tweets to an audience likely to download your 263 00:18:28,120 --> 00:18:31,980 app you pay for the number of app clicks or installs. 264 00:18:32,100 --> 00:18:34,350 Which leads to app re-engagement ads. 265 00:18:34,350 --> 00:18:40,140 This ad is for reengaging audiences typically existing users to use your app again. 266 00:18:40,170 --> 00:18:46,590 You pay for the number of app clicks So remember to create your app card first before creating your 267 00:18:46,590 --> 00:18:51,090 twitter app install or re-engagement ad for app install ads. 268 00:18:51,090 --> 00:18:56,670 I will create an app card with a call to action install for app re-engagement ads. 269 00:18:56,670 --> 00:19:03,900 I will create an app card with call to action open or play or book depending on the app and the action 270 00:19:03,900 --> 00:19:09,250 that is most fitting to get people to open that app again and re-engage with the app they have installed. 271 00:19:09,270 --> 00:19:15,210 Make sure to only target the correct mobile devices for the type of app you are promoting such as iPhones 272 00:19:15,420 --> 00:19:17,040 Twitter promote mode. 273 00:19:17,040 --> 00:19:23,070 So go to your Twitter profile and in the left sidebar select more from the menu in this drop down menu 274 00:19:23,310 --> 00:19:29,540 select promote mode from this more menu promote mode makes promoting everything you tweet automatic. 275 00:19:29,700 --> 00:19:35,100 Just sign up and pay a flat monthly fee of ninety nine dollars to have all your tweets automatically 276 00:19:35,100 --> 00:19:35,600 promoted. 277 00:19:35,970 --> 00:19:41,820 So instead of managing individual Twitter ad campaigns yourself promote mode automates the promotion 278 00:19:41,820 --> 00:19:45,470 of your tweets and your add account for a monthly flat fee. 279 00:19:45,510 --> 00:19:49,550 So for some promote mode it frequently asked questions click the link below. 280 00:19:49,560 --> 00:19:54,750 So on this promote mode page click that get started button promote mode is currently only available 281 00:19:54,750 --> 00:20:00,420 in these countries so select your country and time zone and then click Next promote mode works by promoting 282 00:20:00,420 --> 00:20:03,900 your tweets automatically view the targeting option you select. 283 00:20:03,930 --> 00:20:06,690 So this can be via interest or locations. 284 00:20:06,690 --> 00:20:10,800 Interests are great for online brands in a specific niche category. 285 00:20:10,800 --> 00:20:16,440 Locations are great for local brick and mortar businesses wanting local users to see their tweets so 286 00:20:16,440 --> 00:20:21,930 I'll select up to five interests relevant to my brand and then click next here we'll review everything 287 00:20:21,930 --> 00:20:28,830 our country our targeting our plan pricing and then we agree to this plan pricing and click proceed. 288 00:20:28,860 --> 00:20:32,850 Make sure to check out course and become to see all our other free resources. 33095