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These are the user uploaded subtitles that are being translated: 1 00:00:00,480 --> 00:00:00,700 OK. 2 00:00:00,750 --> 00:00:05,850 So follow along with me step by step to launch your business's Instagram account. 3 00:00:06,420 --> 00:00:12,840 First, open up the App Store on your mobile device and search for Instagram and then install this app. 4 00:00:13,980 --> 00:00:15,570 This is the icon for Instagram. 5 00:00:16,470 --> 00:00:17,670 Once the app is installed. 6 00:00:17,970 --> 00:00:19,470 Open it and click. 7 00:00:19,560 --> 00:00:22,710 Sign up for a new Instagram account, V.A. email address. 8 00:00:23,490 --> 00:00:25,710 It'll give you the option to sign in via Facebook. 9 00:00:26,770 --> 00:00:28,170 But I prefer e-mail address. 10 00:00:28,190 --> 00:00:29,630 Just for security purposes. 11 00:00:30,440 --> 00:00:33,140 Plus, we'll be linking to our Facebook account later. 12 00:00:33,620 --> 00:00:36,560 Or if you're ready, have an Instagram, we can add another account. 13 00:00:36,590 --> 00:00:41,030 So top right settings, scroll down here in the settings menu. 14 00:00:41,210 --> 00:00:42,830 Click that add account. 15 00:00:43,160 --> 00:00:44,480 So create new account. 16 00:00:45,230 --> 00:00:46,460 And then we'll check the user name. 17 00:00:46,460 --> 00:00:48,320 Make sure it's available on Instagram. 18 00:00:48,770 --> 00:00:50,780 Mod NBA dot com. 19 00:00:51,950 --> 00:00:54,200 And as you see the little green checkmark. 20 00:00:54,560 --> 00:00:54,800 Yep. 21 00:00:54,830 --> 00:00:55,230 We're good. 22 00:00:55,250 --> 00:00:55,890 It's available. 23 00:00:55,910 --> 00:00:56,630 Click next. 24 00:00:59,300 --> 00:01:04,980 Always create separate Loggins so employees can access your account via email address. 25 00:01:05,000 --> 00:01:06,020 Log in later on. 26 00:01:06,380 --> 00:01:07,700 So we'll click this bottom link. 27 00:01:07,700 --> 00:01:08,770 Sign up with email. 28 00:01:09,680 --> 00:01:11,180 Type in our email address. 29 00:01:14,680 --> 00:01:15,610 Click next. 30 00:01:17,230 --> 00:01:18,430 Type in our password. 31 00:01:19,940 --> 00:01:20,480 Next. 32 00:01:22,100 --> 00:01:22,820 And welcome. 33 00:01:23,240 --> 00:01:24,440 Here's our new Instagram account. 34 00:01:24,470 --> 00:01:24,870 Let's click. 35 00:01:24,890 --> 00:01:26,150 Complete sign up. 36 00:01:27,990 --> 00:01:29,590 K., We'll skip this. 37 00:01:30,760 --> 00:01:34,440 We do want a link with Facebook, Skype contacts. 38 00:01:34,480 --> 00:01:38,160 We don't want to link with our contacts, but we do want to add a profile photo. 39 00:01:38,170 --> 00:01:38,890 We'll click that. 40 00:01:38,910 --> 00:01:45,730 Choose from our library on our phone and upload a square brand logo image with an aspect ratio of one 41 00:01:45,730 --> 00:01:46,180 to one. 42 00:01:46,540 --> 00:01:46,850 OK. 43 00:01:46,960 --> 00:01:48,460 This will be our first post. 44 00:01:48,550 --> 00:01:49,480 Click next. 45 00:01:51,260 --> 00:01:54,950 Save our log in info, you can either skip or save it for your phone. 46 00:01:57,340 --> 00:02:02,440 Discover people no click next, find people to follow. 47 00:02:02,800 --> 00:02:03,550 Not now. 48 00:02:04,630 --> 00:02:06,670 OK, now we're on our Instagram home page here. 49 00:02:09,250 --> 00:02:11,920 So let's click our profile page on the far right bottom. 50 00:02:13,530 --> 00:02:18,690 Then click the edit profile button here, we'll add our name, Web site, bio. 51 00:02:22,680 --> 00:02:24,770 Surmont, NBA dot com. 52 00:02:32,270 --> 00:02:34,630 Web site, MAAD, NBA dot com. 53 00:02:36,900 --> 00:02:41,700 Right now, this is a personal profile and I will be changing it to my business profile. 54 00:02:42,870 --> 00:02:49,560 One note here in the bio, you can add hash tags or linked to other accounts by using the at symbol 55 00:02:49,620 --> 00:02:50,970 or the hash tag symbol. 56 00:02:52,320 --> 00:02:57,720 So during the top rated NBA alternative online at. 57 00:03:00,430 --> 00:03:01,960 Mod, NBA dot com. 58 00:03:08,720 --> 00:03:09,920 OK, we're good here. 59 00:03:10,000 --> 00:03:14,550 Click done and there's our complete bio name and Web site. 60 00:03:15,740 --> 00:03:19,590 Convert this personal Instagram account to a professional Instagram account. 61 00:03:20,740 --> 00:03:23,350 So top right there settings. 62 00:03:25,860 --> 00:03:26,440 Account. 63 00:03:28,220 --> 00:03:29,750 Add professional tools. 64 00:03:30,860 --> 00:03:31,880 So we'll click that link. 65 00:03:32,750 --> 00:03:37,430 So are you a celeb influence or creator or a brand retailer business? 66 00:03:37,760 --> 00:03:38,450 We're a business. 67 00:03:38,480 --> 00:03:41,420 So we click that continue select our category. 68 00:03:41,720 --> 00:03:43,100 You can search for categories. 69 00:03:43,130 --> 00:03:44,960 But we know we're a product or service. 70 00:03:45,410 --> 00:03:47,660 So I select that click next. 71 00:03:52,240 --> 00:03:52,560 OK. 72 00:03:52,690 --> 00:03:55,210 Confirm my contact info, click next. 73 00:03:56,490 --> 00:04:01,710 If you're logged into your Facebook app, on your phone, your Facebook pages that you are an admin 74 00:04:01,710 --> 00:04:02,790 for will appear here. 75 00:04:03,240 --> 00:04:09,270 You can choose to link your Facebook page and Instagram account right now by select a new page and clicking 76 00:04:09,270 --> 00:04:10,080 that next button. 77 00:04:10,980 --> 00:04:16,440 I will choose the Don't Connect option and show you how to link your Facebook page and Instagram account 78 00:04:16,440 --> 00:04:17,280 later on here. 79 00:04:20,040 --> 00:04:25,470 You now have a professional business Instagram account, so you can create ads, custom audiences, 80 00:04:25,470 --> 00:04:29,490 product catalogs, Instagram, shopping, view analytics and much more. 81 00:04:29,850 --> 00:04:31,170 So let's go to our profile. 82 00:04:32,610 --> 00:04:33,960 Here's our business profile. 83 00:04:35,210 --> 00:04:40,370 So if you didn't link your Facebook page and Instagram account during the setup, navigate to your Facebook 84 00:04:40,370 --> 00:04:46,550 page, now click the settings in the top right corner, then select Instagram and this left sidebar, 85 00:04:47,030 --> 00:04:50,960 then click that Connect account button to just log into your Instagram. 86 00:04:51,890 --> 00:04:56,450 This is required for managing your Instagram via Facebook on your computer. 87 00:04:56,900 --> 00:05:01,580 This includes content, ads, analytics, messages, comments and much more. 88 00:05:02,090 --> 00:05:05,240 So once you're signed in, you'll be welcome to Instagram. 89 00:05:05,660 --> 00:05:08,650 So there are a lot of options to click within this home screen. 90 00:05:09,290 --> 00:05:11,540 So let's review what is what within the app. 91 00:05:11,900 --> 00:05:15,450 So first off, in that top left corner on the home screen. 92 00:05:16,190 --> 00:05:17,960 This is an Instagram story. 93 00:05:18,200 --> 00:05:23,840 So Instagram stories let you share all the moments of your day, not just the ones you want to keep 94 00:05:23,840 --> 00:05:24,790 in your profile grid. 95 00:05:25,550 --> 00:05:32,170 So as you share multiple photos and videos to your Instagram story, they'll appear together in a slideshow 96 00:05:32,180 --> 00:05:32,720 format. 97 00:05:33,280 --> 00:05:36,740 And you can see your story right in the horizontal feed at the top here. 98 00:05:36,980 --> 00:05:41,300 So your story and then other people you follow their stories will appear here. 99 00:05:41,690 --> 00:05:43,160 Always when you're on the home tab. 100 00:05:44,270 --> 00:05:47,630 So with Instagram stories, you don't have to worry about over posting. 101 00:05:48,950 --> 00:05:51,620 Instead, you can share as much as you want throughout the day. 102 00:05:51,950 --> 00:05:56,720 And the cool thing about Instagram stories is that you can bring your story to life in many new ways 103 00:05:56,960 --> 00:05:59,450 with text emojis, drawing tools. 104 00:06:00,050 --> 00:06:06,130 And the cool thing about Instagram stories is that the photos and videos will disappear after 24 hours. 105 00:06:07,310 --> 00:06:12,410 And they won't appear in your profile grid or in your my story feed the next day. 106 00:06:12,860 --> 00:06:17,270 So if you're familiar with Snapchat, Adul Instagram story is very similar to that. 107 00:06:17,810 --> 00:06:22,610 It consists of videos and pictures that disappear every 24 hours. 108 00:06:22,940 --> 00:06:25,970 But the main difference between Snapchat and Instagram stories. 109 00:06:26,360 --> 00:06:32,040 What I love about Instagram stories is that you can use this as an opportunity for your fans to see 110 00:06:32,040 --> 00:06:33,020 you behind the scenes. 111 00:06:33,020 --> 00:06:39,200 Look at your brand, such as you building products, meeting with clients or simply what your office 112 00:06:39,200 --> 00:06:39,710 looks like. 113 00:06:40,130 --> 00:06:43,100 And remember, these many stories just last 24 hours. 114 00:06:43,550 --> 00:06:48,830 So customers must be engaged with your Instagram page daily or they're going to miss out. 115 00:06:48,860 --> 00:06:49,190 Right. 116 00:06:51,400 --> 00:06:55,330 So the Instagram story pairs well with your Instagram profile grade. 117 00:06:56,610 --> 00:07:03,270 As that grade consist of videos and still photos that represent your brand long term and with a quick 118 00:07:03,270 --> 00:07:07,680 scroll, new customers can learn a ton about your brand via your profile. 119 00:07:08,760 --> 00:07:12,060 But once they start following you, they can see your daily story. 120 00:07:12,450 --> 00:07:18,840 So to create your own Instagram story, tap the plus sign or the camera sign in the top left corner 121 00:07:18,840 --> 00:07:23,400 of your app to create or add to your daily Instagram story. 122 00:07:23,880 --> 00:07:27,570 So remember, you have two options for capturing media and Instagram. 123 00:07:28,470 --> 00:07:33,930 The top left button is for adding to your Instagram story, and this story disappears every 24 hours. 124 00:07:34,200 --> 00:07:38,070 So this is great for those short videos and photos of your daily activities. 125 00:07:38,220 --> 00:07:41,460 The other option to add media is that bottom middle button. 126 00:07:41,700 --> 00:07:47,370 This is for adding to your Instagram profile grade, all those photos and videos connected to your profile 127 00:07:47,370 --> 00:07:48,000 permanently. 128 00:07:48,870 --> 00:07:53,400 Those photos and videos don't disappear every 24 hours like they do in story. 129 00:07:53,730 --> 00:07:58,500 Rather, they are in your Instagram profile forever unless you manually delete them. 130 00:07:58,860 --> 00:08:00,450 Next is the top right corner. 131 00:08:01,170 --> 00:08:02,310 Instagram direct. 132 00:08:03,730 --> 00:08:05,920 With this, you can message users directly. 133 00:08:06,970 --> 00:08:13,210 This is great for direct marketing, coupons, promotions and other things to your own users. 134 00:08:13,630 --> 00:08:17,930 Or you can contact other brands, possibly brands with a bigger following. 135 00:08:17,950 --> 00:08:19,690 Or a blogger with a bigger following. 136 00:08:20,860 --> 00:08:26,950 And ask them for a sponsored post, the next tab from the bottom left of the screen is Instagram search. 137 00:08:28,030 --> 00:08:31,330 Instagram search is a great way to find relevant people to follow. 138 00:08:31,990 --> 00:08:34,750 You can also learn what other successful brands are posting. 139 00:08:35,500 --> 00:08:39,430 See what hashtags are trending and much more from this search function. 140 00:08:41,230 --> 00:08:44,590 I love to use the search feature to find a engaged users. 141 00:08:45,550 --> 00:08:50,590 So first I will search for brands and pages that will have followers similar to mine. 142 00:08:51,520 --> 00:08:59,320 For example, if I'm selling Alabama sports gear, I want to search people who care about Alabama sports. 143 00:09:00,780 --> 00:09:05,810 So I input Alabama into the search in the first page that comes up is Alabama F.P.. 144 00:09:06,420 --> 00:09:09,670 So I select that page, then I select a relevant photo. 145 00:09:10,200 --> 00:09:12,990 And once on that photo, I click the Wykes. 146 00:09:13,530 --> 00:09:16,710 So as you can see, this one has seven thousand two hundred twenty five likes. 147 00:09:18,040 --> 00:09:22,270 By doing this, you'll bring up a list of likers or users who liked that photo. 148 00:09:22,720 --> 00:09:26,230 So I then follow all these users that liked this photo. 149 00:09:26,770 --> 00:09:33,100 So I do this because not only are these users engaged people who like photos, but they also like photos 150 00:09:33,250 --> 00:09:36,340 of a brand that is similar to my clients. 151 00:09:37,150 --> 00:09:43,210 Therefore, these users will be more likely to follow my client's page and engage with my client's content. 152 00:09:43,960 --> 00:09:45,490 The Alabama sports gear. 153 00:09:46,150 --> 00:09:48,640 The next icon is the heart icon at the bottom. 154 00:09:49,510 --> 00:09:54,880 This is Instagram activity to see the most recent activity for you, including people who've started 155 00:09:54,880 --> 00:10:00,130 following you, people who've mentioned you in likes and comments on your photos and videos. 156 00:10:00,730 --> 00:10:03,820 The final icon in the bottom right is your profile page. 157 00:10:04,240 --> 00:10:05,500 So this is what I was talking about. 158 00:10:05,890 --> 00:10:10,720 While Instagram story only shows up on your home feed and disappears every 24 hours. 159 00:10:11,290 --> 00:10:16,120 This profile grid of photos and videos is permanent unless you delete one of these. 160 00:10:16,560 --> 00:10:21,370 And to add these permanent photos and videos, just click this center button here to add. 161 00:10:21,810 --> 00:10:26,470 So on this page, you can really make your profile pop by clicking the edit profile button. 162 00:10:26,620 --> 00:10:32,500 You can edit your profile, picture your username, your bio, and then a Web site. 163 00:10:32,800 --> 00:10:35,650 So now let's tap the settings icon in the top right corner. 164 00:10:35,920 --> 00:10:37,750 So these are Instagram Insight's. 165 00:10:39,110 --> 00:10:46,040 These give businesses actionable information about who their followers are and which posts resonate 166 00:10:46,040 --> 00:10:46,850 better than others. 167 00:10:48,100 --> 00:10:51,610 And you can find all these insights right within the mobile app. 168 00:10:52,150 --> 00:10:57,310 So by learning more about the behavior and demographics of your audience, you can create more relevant 169 00:10:57,340 --> 00:10:58,390 and timely content. 170 00:10:58,930 --> 00:11:01,070 Now, there's two ways to create Instagram promotions. 171 00:11:01,930 --> 00:11:07,660 You can create Instagram ads, be your Facebook page at Facebook, dot com slash ad slash manager, 172 00:11:08,050 --> 00:11:11,290 or you can promote from within your Instagram business profile. 173 00:11:12,190 --> 00:11:13,420 So on your profile page. 174 00:11:13,660 --> 00:11:15,400 Just tap a post that you want to promote. 175 00:11:16,450 --> 00:11:20,710 Scroll down under that post to reveal the promote button and click that. 176 00:11:20,980 --> 00:11:25,660 So on this promote page, you'll choose what type of promotion you want for your Instagram post. 177 00:11:26,260 --> 00:11:28,960 Once you select your ad type, choose your target audience. 178 00:11:29,440 --> 00:11:31,870 You can select automatic or create your own. 179 00:11:32,140 --> 00:11:37,600 Next, you will select your total budget and the duration for running this ad on the final screen. 180 00:11:37,810 --> 00:11:43,270 You'll review your ad ad, a payment method and tap promote to launch your Instagram ad. 17487