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Facebook business manager.
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Facebook business manager is a Facebook tool that helps organize and manage your business, you can
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manage your accounts, your Facebook business pages, and the people or employees who work on them all,
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whether if you are a business with multiple brands, multiple websites, or if you're an ad agency with
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multiple clients, I suggest everyone that wants to create Facebook ads use Facebook business manager.
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So to create this, go to business that Facebook dotcom.
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Business manager makes managing everything connected to your businesses on Facebook much easier.
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So I've navigated to business, Facebook, dotcom, as you'll see, there's some reasons for why to
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choose a business manager.
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The first reason being you need more than one ad account.
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I create a separate ad account for every business, every client, every Web site.
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I want to keep all these payments, campaigns and reporting separate.
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Next, say you're working with a client, you're starting an ad agency, you can request access to these
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other pages and ad accounts via a business manager.
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Next, as you start to grow and you get employees, you can assign permissions to these employees,
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such as role based access to aid accounts, Facebook pages and other assets within your Facebook business
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manager.
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Besides all these benefits, business manager also provides great reporting for all of your ad campaigns.
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So a business that Facebook dot com click that create account button.
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Logon to your personal Facebook profile account to create your business manager, note your business
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manager is separate from your personal Facebook account profile.
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So when prompted, enter your business name.
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If you don't have one and planned to just be running ads for other businesses, i.e. as an ad agency,
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simply name your business, your name, ad agency.
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You can always edit this later via your business settings, business info, then just click the continue
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button.
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So complete your business profile with the name, address, business details and click submit an email
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with the subject, confirm your business will be sent to the business email address you entered.
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And just click confirm link in that email to receive full access to your business manager account,
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once confirmed, you have successfully created a business manager account and can proceed to adding
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your Facebook page, ad account employees and other Facebook assets.
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The three basic things you need to create ads on Facebook is a Facebook page, an ad account and people.
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The first ad, your Facebook page, a common question I get is what is the difference between a Facebook
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profile and a Facebook page?
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Your Facebook profile is your personal Facebook dotcom profile.
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This is where you share content with your friends and family.
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You need a personal Facebook profile account in order to create a Facebook page.
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Now, a Facebook page is a specific Web page within Facebook to build out a fan following via likes
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and followers where you can share relevant brand content.
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You need a Facebook page in order to create Facebook ads.
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So note Facebook pages are separate from your personal Facebook profile.
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Your friends will not be able to see the Facebook pages you create and are an admin of.
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So what's the difference between a Facebook profile username and a Facebook page username, changing
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your Facebook profile username will change the URL for your own personal Facebook account profile.
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This username can be set on your Facebook settings page at Facebook dotcom settings.
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So the Facebook page username is also for setting your you're out.
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I like to use the brand name or business name for the Facebook page username.
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Your username for your Facebook page can be edited on the about page, then under general username,
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click edit.
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So now let's add that Facebook page to our business manager so we can link it to our future ads.
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Now, if you haven't created a Facebook page yet for your own business, we cover how to in another
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lecture, you can create Facebook pages via your business manager or via your personal Facebook profile
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account at Facebook.
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Dot com slash pages slash creation.
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So click the add page button to add a page you are an admin of this means you created the page or that
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owner added you as an admin after you click that button, search for the Facebook page name or paste
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in the pages URL.
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We search for course envy.
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We select that, then click add page.
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The next option for adding pages to your business manager is request access.
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So click that request access button to request access to a page you're not the admin of and need to
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work on or connect with ads, for example, your client's Facebook page.
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So after clicking that, select the ad page button, then search for the page you want access to and
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then click the ad page button.
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So now that we have our Facebook page added, we need to create an add account for this business manager,
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a Facebook account enables you to group all of your specific ad activity, including different ad campaigns,
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ad sets, ads and billing information, all on this business manager, since this is a new business
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manager account and we need a new Facebook pixel for tracking users on our Web site.
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We will create a new ad account.
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So here's a tip for you.
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The pixel rule, there is one pixel per ad account, one pixel per website.
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So with the Facebook business manager, you can create multiple ad accounts.
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So just follow this rule and treat each new ad account as a new pixel to pair with a new website.
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You need a separate Facebook pixel for each website, if you use the same pixel on multiple websites,
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you will get mixed reporting, incorrect custom audiences, the list of errors goes on.
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The benefits of using multiple ad accounts.
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First, create separate ad accounts for each client or business you manage.
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Next, run different ad campaigns for varying businesses at the same time.
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Next, pay for ads with different payment methods such as varying business credit cards, and finally
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view insights for individual ad campaigns in these varying ad accounts.
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So click that create ad account button.
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Name your ad account, then complete the other required fields.
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Click they create ad account button.
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Then you will see your newly created ad account.
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So click the menu button in the top left corner of your business manager page.
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Truly everything you will ever need for your Facebook page, ad account, payment methods, custom audiences,
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your Facebook pixel, your ads manager ads reporting adding people and employees and much, much more
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can be found via this menu in the top left corner.
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So as you can see, a click that menu and it's expanded.
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So we're trying to navigate to the business settings page.
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There's business settings.
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That's the page we're trying to get to.
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So click that.
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So via this business settings page, you can manage people, assets and integrations for your business.
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So the first thing in the left sidebar, select pages under the account section, then click that add
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button as your business grows and you add more Facebook pages via this business settings page, you
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can add these Facebook pages to your business manager to therefore link with ads so you can create new
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pages from here, ad pages you're an admin of or request access to your clients pages.
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So here's a step by step guide for that.
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So screenshot this for future use.
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One more important step.
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Make sure to connect your Instagram account to your Facebook page so you can create ads that are linked
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directly to your Instagram.
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So go to your Facebook page, click the settings of your Facebook page, select Instagram in that left
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sidebar, and then add your Instagram account to this Facebook page.
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So, as you can see, we've already linked, course, NBC's Instagram page via logging into our Instagram
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account, username and password.
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Now, when we create ads for this Facebook page, if we are targeting the placement on the Instagram
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platform, we can select to link our Instagram account with those ads instead of just this Facebook
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page.
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So we'll cover this in greater detail later when we discuss Instagram and Facebook ads.
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But just take this step to connect your Instagram account to your Facebook page.
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Next, we can add an ad account later on via this business settings page.
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So select ad accounts in the left sidebar, then click that ad button.
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When you have a new website, you will need to select the create a new ad account option and then install
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that Facebook pixel from this new ad account on your new website.
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So, again, name your ad account, set your time zone and currency and then click next.
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Select what this ad account will be used for your own business or another business such as a client.
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Then click create.
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So again, take a screenshot of this for how you can create ad accounts in the future.
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Next, you want to set your Facebook page as the primary page of this business manager.
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So, again, in the business settings page in that left sidebar, select business info.
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You need to set your business Facebook page as the primary page of this business manager.
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So, again, go to your business info page, click the edit button to the right of your business manager
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name, then the primary page field will become a search box type in your Facebook name and select your
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Facebook page that you added to this business manager earlier.
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Click the save button that shows up and now your business manager account will automatically take on
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the branding of this Facebook page.
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Next, you'll want to install your Facebook pixel of this new account on your website.
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This is a crucial step, so you can have Facebook track the people who visit your website, then you
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can create audiences of these visitors, which you can then retarget in the future via Facebook ads.
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This is what you call a warm audience.
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So instantly on your Facebook pixel requires access to your website's code.
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Therefore, you should contact your website's developer to provide them with this pixel info.
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So follow our course is Facebook pixel lecture's for step by step instructions on creating and installing
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your Facebook pixel.
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Or you can also reference the link below.
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Now you can begin creating ads.
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So navigate to your Facebook ads.
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Manager page ad business, Facebook dotcom ads manager.
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Select the ad account you want to run ads for, then click that green create button to create a Facebook
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ad.
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