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- NARRATOR: One thing that
DC and Marvel had in common
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00:00:02,776 --> 00:00:05,146
was their commitment
to their fans.
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00:00:05,154 --> 00:00:08,324
Both companies had active
letters pages in each of their comic books
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00:00:08,324 --> 00:00:11,584
and viewed this mail as a
crucial way to engage with readers.
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For Stan Lee in particular,
communication with his readers
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was as crucial to
the success of Marvel
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as the sales of the
comic books themselves.
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- It gives you the feeling that
however nutty the work you're doing may be,
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the reader is finding some
element of realism and sinceriy in it.
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- NARRATOR: Even though
Marvel prided itself on pushing boundaries
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with edgy content and
controversial storylines,
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two creators were about to
test just how far they could push these limits.
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♪
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- After we had all the
other characters, we had The Fantastic Four.
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Then we had Spider-Man,
then The Hulk.
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And at one point I said,
"Gee, we don't have a magician,
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and kids are
interested in magic."
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It seemed to me Doctor
Strange was a good name for a magician.
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"The master of
the mystic arts!"
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- I've never made
it much of a secret
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about the fact that I
enjoyed the '70's in all regards.
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There was sex and rock and
roll, and all that stuff...
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uh... and drugs.
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Doctor Strange
became a big hit
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because he went from
being this weird magician
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to being a cosmic
kind of guy.
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And people enjoyed it.
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A lot of stuff had not been done
in the '70's.
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And we were all given
complete creative freedom at Marvel
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to do what we
wanted to do...
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And what we wanted to do was,
like, take everything further--
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Take it to places that
it hadn't been yet,
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and that's sort of what happened
with Doctor Strange.
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I was doing Doctor
Strange with Frank Brunner.
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I'm not going to argue
that we were probably high at the time.
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It was a period when a lot of
our readers were also doing drugs
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and we figured a lot of our
audience would appreciate more cosmic stories.
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- We have Strange travel back
in time, and keeps going back,
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like, way back.
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He can save Lancelot
from a dragon.
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- BRUNNER: Mmm-hmm.
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Fucking dragons, man.
[exclaims] Okay. Far out.
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- THOMAS: Controlled
substances may have been a little uncontrolled
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in some of those stories.
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As they were doing these
stories, they were getting more and more cosmic,
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building from the... being
just a master of the mystic art
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to being Sorcerer Supreme
and everything else.
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- ENGLEHART: We did this one
story about this magician
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who was traveling
backwards in time.
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Strange is chasing
him through time,
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and we had adventures
as that was going on.
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But in the end, Strange
didn't catch him
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and he got all the way
to the beginning of time.
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- The thing is, how
far back can he go?
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I mean, what happens if he
goes all the way back in time?
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Who'd be there in the beginning?
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- God?
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- You ready to draw God?
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- Wouldn't be the first time.
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- THOMAS: All of a sudden,
they got themselves a story
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where this Sise-Neg, which is
"Genesis" spelled backward.
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Basically, He was God.
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And we had lots of
gods with little g's,
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like Thor, and Zeus,
and Odin, and so forth.
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But this was gonna be God,
you know? With a capital G.
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- TUCKER: Stan
Lee was all for putting the rel world into his comics.
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But I think when
it came to religion
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and having literally
God in your comic,
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he balked at that.
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- STAN LEE: No, no,
no. Roy? Get in here!
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Roy, the last thing we need
is conservative Christians
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coming after us over this
stuff. This cannot be God.
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We can't have it be actual God.
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What are these guys on, drugs?
Don't answer that.
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Just make it a god, lowercase
'g' you know, like Thor.
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[stutters] And just be
kind of vague about it.
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We got to address this now.
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Otherwise we're gonna need to
print a retraction on this.
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- GRAND: It was
already printed...
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the Marvel Premiere
14 that has that seismic ending.
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And Stan Lee decided to
send a retraction order on that story.
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- He'd been in the
business long enough
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to know you don't wanna be
offending large swaths of your audience.
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- And Stan Lee said, "Well,
you're gonna have to issue a retraction",
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and the creative team
did not want to do that.
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- They got upset because
they didn't want their story
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to be messed up by Stan
or me or anybody else.
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And I said, "I'm sorry, but
I'm not here to work for you."
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- ENGLEHART: We had complete
freedom, and we enjoyed complee freedom.
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But he might, in the future,
look a little more carefully
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at what we were doing and we
didn't want him to do that.
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- So when this Doctor Strange
issue came out,
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Stan Lee happened to receive
one particular piece of fan mail
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from this
preacher in Texas.
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- THOMAS:
"Dear Mr. Lee,
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the other evening, at our
church's Christmas social,
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a young member of my
congregation showed me a comic book you present
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called Marvel
Premiere 14.
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He told me that
it dealt with God.
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After reading this issue,
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I must commend you on your
taste and your perception
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you, your editor,
and your writer
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showed in the handling of
a very difficult subject.
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It is magazines such as yours
which truly perform the Lord's work
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and open new eyes
to His majesty.
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Thank you, Mr. Lee,
for your fine work.
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Sincerely, Reverend
David Billingsley.
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00:05:02,868 --> 00:05:04,038
Denton, Texas."
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Looks like you have friends
in pretty high places.
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- Stan saw it, thought,
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"If you've got ministers saying
it's okay, maybe it's all right."
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- TUCKER: He backs off
his criticism of the issue
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and says, "Okay, you know,
never mind about that retraction."
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- We're gonna print this
right in the front,
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at the top of the
letter section.
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All right, go on, get out of
here. Maybe I should start doing LSD?
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- Stan Lee really, really valued
fan letters
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and thought that letter
represented what people thought about the issue.
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- That's just great, Stan.
Wait, what was his name?
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Billingsley.
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- I'm from Indiana.
It was Christmas time.
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I was flying home by way of
Dallas to get to Indianapolis.
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I looked in letters pages
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and found somebody
who had written the letter
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and it used to print
their addresses.
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- I'm just glad
that the religious community
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feels the same way we do.
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Yeah. I mean, I thought we
were being very respectful.
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So that letter is just... wow.
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00:06:00,259 --> 00:06:02,639
- ENGLEHART: And I
made sure to mail this thing from Dallas
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so it would be totally legit.
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00:06:05,389 --> 00:06:07,889
- TUCKER: And it's a fun
thing to see because it immortalized for all time,
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00:06:07,891 --> 00:06:09,391
that little act
of rebellion.
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- Thanks, Stan,
I'll see you soon.
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- TUCKER: And that's how
Steve Englehart, probably under the influence of acid,
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outsmarted Stan Lee.
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- By the time it
got back to Stan,
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it was so much in the past that
it just became kind of a joke.
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- Stan and I laughed about it
in a later incarnation.
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- NARRATOR: Doctor Strange's
creative team may have had to get sneaky to get cosmic,
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but their ability to
connect with modern readers
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was giving Marvel
the edge over DC.
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00:06:33,584 --> 00:06:36,134
Despite their success
courting hip fans,
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Marvel still had to prove
that they could hold their own
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against DC's classic and
most powerful superhero.
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