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00:00:06,159 --> 00:00:10,667
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00:00:13,274 --> 00:00:16,494
What does it matter what I say. State
thinking, "How cute, he introduced himself."
3
00:00:20,974 --> 00:00:24,862
The season finale of "The Premise"
it is a philosophical fable
4
00:00:24,872 --> 00:00:28,165
on the struggle between the power of redemption
and the thirst for revenge.
5
00:00:28,175 --> 00:00:31,302
It is possible that a human being
escape his fate
6
00:00:31,312 --> 00:00:33,282
or rewrite his fate?
7
00:00:34,017 --> 00:00:35,518
The title is "Butt Plug".
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00:00:35,528 --> 00:00:37,908
The Premise - Season 1
Episode 5 - "Butt Plug"
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00:00:37,918 --> 00:00:41,095
Translation: NooraAmalie,
MikyCarter84, glee.k, pili
10
00:00:41,105 --> 00:00:42,758
Review: PotionFlame
11
00:00:42,768 --> 00:00:44,378
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00:00:44,388 --> 00:00:46,891
Do you want to translate with us?
Write to nospoiler@protonmail.com
13
00:02:28,636 --> 00:02:31,797
We can draw on the savings
for boys' college.
14
00:02:33,396 --> 00:02:34,885
That is their future.
15
00:02:35,238 --> 00:02:37,236
I know, but if we lose the house ...
16
00:02:37,246 --> 00:02:39,944
We will have to move
from the school district, so ...
17
00:02:40,454 --> 00:02:43,410
- I really think you should ...
- No no no no no.
18
00:02:44,493 --> 00:02:46,014
What have you got to lose?
19
00:02:46,386 --> 00:02:48,893
You work for a company
financial services.
20
00:02:48,903 --> 00:02:51,648
He is the CEO
most important banking in the world.
21
00:02:51,658 --> 00:02:52,678
No.
22
00:02:53,434 --> 00:02:54,475
No.
23
00:02:55,176 --> 00:02:57,136
I was awful to him.
24
00:02:58,015 --> 00:03:00,266
I am ashamed of how I treated him.
25
00:03:00,276 --> 00:03:03,121
It happened over thirty years ago.
26
00:03:03,131 --> 00:03:05,875
-I think he would forgive you.
-He shouldn't forgive me.
27
00:03:06,998 --> 00:03:08,443
I wouldn't forgive myself.
28
00:03:10,615 --> 00:03:12,494
What were you kidding him for?
29
00:03:14,856 --> 00:03:16,454
For whatever.
30
00:03:17,356 --> 00:03:18,561
Because it was...
31
00:03:19,394 --> 00:03:21,078
Different. Because he was poor.
32
00:03:21,088 --> 00:03:22,524
Why was he poor?
33
00:03:22,980 --> 00:03:26,721
Eli, he is one of the richest in the world
34
00:03:26,731 --> 00:03:30,209
and you were making fun of him for this?
35
00:03:30,686 --> 00:03:32,507
Look, here's what you should tell him.
36
00:03:32,517 --> 00:03:33,900
How sorry you are.
37
00:03:34,409 --> 00:03:36,275
How much this thing makes you laugh.
38
00:03:36,672 --> 00:03:38,864
Obviously, this is karma.
39
00:03:38,874 --> 00:03:41,114
You needed ...
40
00:03:41,124 --> 00:03:43,998
- Ask him for help.
-He would never agree to meet me.
41
00:03:45,774 --> 00:03:47,238
You contact him and you will see.
42
00:03:48,185 --> 00:03:51,042
- Put your pride aside.
- I'm not proud.
43
00:03:52,003 --> 00:03:53,382
I am ashamed.
44
00:03:54,360 --> 00:03:56,618
Nobody ever says
"put aside the shame".
45
00:03:58,285 --> 00:04:00,116
Yes I agree.
46
00:04:00,501 --> 00:04:01,912
It is a strange expression.
47
00:04:03,224 --> 00:04:05,877
Eli Spector,
says you grew up together.
48
00:04:09,780 --> 00:04:11,229
Eli Spector.
49
00:04:12,045 --> 00:04:13,585
After all these years.
50
00:04:14,905 --> 00:04:16,644
Ninth. In reverse.
51
00:04:18,226 --> 00:04:20,017
I can find time for you.
52
00:04:44,454 --> 00:04:45,843
Hello.
53
00:04:47,655 --> 00:04:48,875
Damn.
54
00:04:48,885 --> 00:04:50,149
It is a pleasure...
55
00:04:51,303 --> 00:04:53,920
- It's been a long time.
- Very, very much.
56
00:04:54,727 --> 00:04:57,010
It is clear, they have changed
many things and ...
57
00:04:57,464 --> 00:04:58,927
Especially for you.
58
00:04:59,579 --> 00:05:00,973
Do you still live in Victory?
59
00:05:01,533 --> 00:05:02,604
Yup.
60
00:05:02,614 --> 00:05:03,619
Yup.
61
00:05:04,130 --> 00:05:06,282
I remember you lived in a ...
62
00:05:06,292 --> 00:05:08,091
Beautiful house ...
63
00:05:08,101 --> 00:05:09,822
Right next to Crystal Lake.
64
00:05:11,404 --> 00:05:13,518
You always had clothes on
most beautiful and the latest fashion.
65
00:05:13,528 --> 00:05:14,603
Yes the...
66
00:05:15,338 --> 00:05:17,065
The house has changed.
67
00:05:17,075 --> 00:05:18,078
You know how...
68
00:05:18,552 --> 00:05:20,203
It is no longer what it used to be.
69
00:05:20,875 --> 00:05:23,029
Do you know the story of Theseus' ship?
70
00:05:24,792 --> 00:05:27,794
I have never been...
very attentive in school.
71
00:05:27,804 --> 00:05:29,985
The axles of a ship, over time ...
72
00:05:29,995 --> 00:05:32,387
They are replaced one by one.
73
00:05:33,105 --> 00:05:35,275
At some point, after many years ...
74
00:05:35,705 --> 00:05:37,659
There is no plank
that it is the same as before.
75
00:05:38,049 --> 00:05:40,340
But the boat is still the same, isn't it?
76
00:05:44,705 --> 00:05:45,923
I mean...
77
00:05:47,185 --> 00:05:48,550
Here, I ...
78
00:05:49,391 --> 00:05:51,238
The success you've had ...
79
00:05:51,612 --> 00:05:55,025
It upsets me.
And you got it all ...
80
00:05:55,035 --> 00:05:56,634
Out of pure merit.
81
00:05:56,644 --> 00:05:58,729
What is merit, if you think about it?
82
00:05:59,286 --> 00:06:02,612
Personal qualities, influences
external, all that ...
83
00:06:02,622 --> 00:06:04,100
Can you really consider merit?
84
00:06:04,835 --> 00:06:08,356
Or are we just walking blind
along the way of a destiny already written?
85
00:06:09,145 --> 00:06:13,256
Along a winding path that,
if you look back, does it seem obvious?
86
00:06:15,871 --> 00:06:17,156
Hey, listen ...
87
00:06:18,062 --> 00:06:20,426
I need to clarify
this thing right away. The...
88
00:06:22,294 --> 00:06:23,837
I feel like a horrible person ...
89
00:06:25,615 --> 00:06:27,318
Totally despicable ...
90
00:06:28,994 --> 00:06:30,748
For what I did to you ...
91
00:06:31,152 --> 00:06:32,297
AND...
92
00:06:33,839 --> 00:06:36,462
I just want a chance
to raise my children well.
93
00:06:36,827 --> 00:06:37,867
AND...
94
00:06:43,705 --> 00:06:45,244
We were children, Eli.
95
00:06:48,535 --> 00:06:49,963
We are different people now.
96
00:06:51,714 --> 00:06:54,844
Without those obstacles,
I wouldn't be the person I am now.
97
00:06:55,614 --> 00:06:58,512
They motivated me, Eli.
And they still motivate me.
98
00:06:59,399 --> 00:07:03,550
And the more successful I am, the more I realize
that the only things that really matter ...
99
00:07:04,429 --> 00:07:07,286
It's the little things, the personal ones.
100
00:07:08,828 --> 00:07:10,471
Like this lunch with you.
101
00:07:11,974 --> 00:07:12,978
Therefore...
102
00:07:16,497 --> 00:07:17,725
How can I help you?
103
00:07:19,832 --> 00:07:20,835
Ok.
104
00:07:24,908 --> 00:07:27,786
You know about the blockchain
and I know about the blockchain,
105
00:07:27,796 --> 00:07:30,342
but 97% of insurance providers
106
00:07:30,352 --> 00:07:32,645
- she has never heard of it.
- I would say ... no ...
107
00:07:32,655 --> 00:07:34,062
Excuse me, stop for a moment.
108
00:07:35,664 --> 00:07:36,943
Do this again.
109
00:07:37,365 --> 00:07:38,531
The blockchain ...
110
00:07:39,155 --> 00:07:41,757
Do what they do
all popular kids.
111
00:07:41,767 --> 00:07:43,496
You are worth more, Eli.
112
00:07:44,140 --> 00:07:48,179
In business I have learned not to do
what popular people already do,
113
00:07:48,189 --> 00:07:50,951
because the possibilities
they are marginal by definition.
114
00:07:50,961 --> 00:07:53,079
If you want a chance
transformational ...
115
00:07:53,636 --> 00:07:57,344
You have to find something anyone
consider insignificant ...
116
00:07:57,354 --> 00:08:00,199
And elevate it to something priceless.
117
00:08:01,271 --> 00:08:02,803
Well, this speech ...
118
00:08:03,564 --> 00:08:05,934
It seems very wise to me and ...
119
00:08:06,426 --> 00:08:07,517
Certainly...
120
00:08:07,527 --> 00:08:10,289
It worked for you, so thanks.
121
00:08:10,299 --> 00:08:12,274
Do you know what would interest me?
122
00:08:15,387 --> 00:08:16,518
An anal plug.
123
00:08:18,797 --> 00:08:20,419
An ... butt plug?
124
00:08:22,610 --> 00:08:24,259
Only a...
125
00:08:24,269 --> 00:08:26,277
- Butt plug?
- No.
126
00:08:26,287 --> 00:08:27,914
It is not just a butt plug.
127
00:08:28,595 --> 00:08:30,188
It's a great butt plug.
128
00:08:30,918 --> 00:08:33,723
An anal plug
as they have never seen.
129
00:08:34,370 --> 00:08:36,452
An anal plug that, once it appears ...
130
00:08:36,462 --> 00:08:38,410
It will change the world.
131
00:08:38,420 --> 00:08:41,082
If you had to take me
that product, then yes.
132
00:08:41,092 --> 00:08:43,349
That would certainly arouse
great interest in me.
133
00:08:46,339 --> 00:08:47,339
You see...
134
00:08:48,011 --> 00:08:51,806
The difference between your face and mine,
at the moment, the difference there is ...
135
00:08:51,816 --> 00:08:55,285
It is the human definition
of arbitrage opportunity.
136
00:08:55,840 --> 00:08:57,238
That's the profit.
137
00:08:58,184 --> 00:09:01,255
- I do not...
- It must be something extraordinary.
138
00:09:02,330 --> 00:09:04,880
Will have to request
all your concentration.
139
00:09:04,890 --> 00:09:06,950
You will have to abandon your project
140
00:09:06,960 --> 00:09:09,655
and devote all your time
to the creation of a product
141
00:09:09,665 --> 00:09:11,823
that is worthy of my consideration.
142
00:09:13,432 --> 00:09:14,595
But if you do ...
143
00:09:16,842 --> 00:09:20,006
I'll schedule a meeting with the whole
I recommend my company in a year.
144
00:09:20,016 --> 00:09:24,609
And you will have absolute attention
from me and all my associates.
145
00:09:25,422 --> 00:09:27,065
Are you saying ...
146
00:09:27,745 --> 00:09:29,866
You want me to quit my job.
147
00:09:29,876 --> 00:09:30,876
AND...
148
00:09:31,483 --> 00:09:34,767
You spend the next year of my life
to create a ...
149
00:09:35,182 --> 00:09:36,609
Anal plug?
150
00:09:37,954 --> 00:09:40,123
Will there be ... a contract?
151
00:09:40,133 --> 00:09:42,407
No, no ... no contract.
152
00:09:42,805 --> 00:09:45,760
No promises of any kind
beyond a meeting.
153
00:09:46,407 --> 00:09:50,092
No, you will carry on all this ...
based on pure speculation.
154
00:09:50,871 --> 00:09:55,027
According to my well-known past, I am one
proposing odd things from the beginning,
155
00:09:55,037 --> 00:09:57,475
but which they then reach
an unprecedented success.
156
00:09:57,485 --> 00:09:59,784
This could be next.
157
00:10:02,041 --> 00:10:04,564
Or the worst decision
you can ever take.
158
00:10:05,734 --> 00:10:09,418
Sure, at the end of the fair,
you don't bet on the idea but on the person.
159
00:10:10,239 --> 00:10:11,774
You have to make a bet.
160
00:10:13,394 --> 00:10:17,510
You gotta look me in the eye and ask yourself if,
for someone in my position ...
161
00:10:18,041 --> 00:10:20,414
Mercy
is a stronger satisfaction ...
162
00:10:21,211 --> 00:10:22,522
Of revenge.
163
00:10:25,711 --> 00:10:28,233
You can continue the path
that you have undertaken.
164
00:10:30,215 --> 00:10:31,336
Or...
165
00:10:32,615 --> 00:10:34,824
Drop everything and in exactly one year
come to my office
166
00:10:34,834 --> 00:10:37,507
with an anal plug
that will change the world ...
167
00:10:37,517 --> 00:10:39,217
And with it your life too.
168
00:10:43,099 --> 00:10:44,396
Thing...
169
00:10:46,968 --> 00:10:48,869
Would it be an anal plug?
170
00:10:50,467 --> 00:10:52,801
You have a nice journey ahead of you.
171
00:10:53,902 --> 00:10:56,159
And you just took the first step.
172
00:11:03,919 --> 00:11:05,556
An anal plug.
173
00:11:05,566 --> 00:11:07,404
I had to look for it.
174
00:11:08,384 --> 00:11:09,384
Well...
175
00:11:09,800 --> 00:11:13,532
- How difficult will it be to make a butt plug?
- How does he want it?
176
00:11:13,542 --> 00:11:15,268
I'll have to put my all into it.
177
00:11:16,032 --> 00:11:18,231
I'll have to kick my ass, Susie ...
178
00:11:18,596 --> 00:11:20,386
Just saying. I will have to...
179
00:11:20,842 --> 00:11:24,210
Leave the start-up.
You will have to find a second job.
180
00:11:27,977 --> 00:11:29,521
Is he bullshitting you?
181
00:11:33,257 --> 00:11:34,821
What if so?
182
00:11:38,592 --> 00:11:40,414
What if so?
183
00:11:44,080 --> 00:11:45,080
Eli ...
184
00:11:46,069 --> 00:11:47,497
I'm happy.
185
00:11:47,871 --> 00:11:49,323
Sure, let's keep in touch.
186
00:12:09,919 --> 00:12:13,351
One of the characteristics for a good
anal plug is not to make it too small.
187
00:12:13,856 --> 00:12:16,178
The ones that are too small come out.
It must be ...
188
00:12:16,188 --> 00:12:19,425
Wide enough for the sphincter
grab it and keep it in place.
189
00:12:23,058 --> 00:12:24,370
I brought you a project.
190
00:12:34,539 --> 00:12:35,539
Fuck!
191
00:12:54,675 --> 00:12:55,968
Good, but not very good.
192
00:12:56,398 --> 00:12:59,296
It seems to me that you are not thinking
where it should be inserted.
193
00:12:59,306 --> 00:13:02,366
- Right right.
- I think, about the material,
194
00:13:02,376 --> 00:13:06,196
the metal is perfect. Gives better
sensation in the anus. In my opinion, at least.
195
00:14:21,225 --> 00:14:22,238
My friend.
196
00:14:24,357 --> 00:14:25,528
Hate.
197
00:14:25,538 --> 00:14:26,549
Are you excited?
198
00:14:27,118 --> 00:14:29,694
I'm going to do it on myself.
199
00:14:31,034 --> 00:14:33,319
Well, there is all the advice,
as promised.
200
00:14:33,742 --> 00:14:36,693
London, Dubai, Buenos Aires ...
201
00:14:36,703 --> 00:14:39,117
- They came here from all over the world.
- For real?
202
00:14:40,004 --> 00:14:41,670
For an anal plug only.
203
00:14:44,408 --> 00:14:46,656
It's not just a butt plug, is it?
204
00:14:47,857 --> 00:14:51,179
I asked you something transcendental,
a revolutionary thing.
205
00:14:51,189 --> 00:14:53,516
Something worth an hour
of my time and a year of yours.
206
00:14:53,526 --> 00:14:56,032
You won't really tell me
which is just an anal plug ...
207
00:14:57,944 --> 00:15:00,512
All I've got...
208
00:15:01,064 --> 00:15:04,231
It depends on this butt plug.
209
00:15:07,011 --> 00:15:08,893
Ok. The people you are about to meet ...
210
00:15:08,903 --> 00:15:11,715
They are my colleagues
and some are even friends,
211
00:15:11,725 --> 00:15:13,710
but they are not my equals.
212
00:15:14,162 --> 00:15:17,426
My peers are administrators
of the largest companies in the world,
213
00:15:17,436 --> 00:15:18,939
do you understand what I mean?
214
00:15:23,324 --> 00:15:25,139
We grew up together...
215
00:15:25,886 --> 00:15:27,446
But we weren't even.
216
00:15:28,769 --> 00:15:30,218
Now do you understand what I mean?
217
00:15:31,621 --> 00:15:32,621
No.
218
00:15:34,428 --> 00:15:37,996
I don't want an item
that is on par with other anal plugs.
219
00:15:38,461 --> 00:15:43,011
I want a butt plug that's on par
of other large existing objects.
220
00:15:45,916 --> 00:15:47,293
When you are ready.
221
00:15:55,065 --> 00:15:57,419
My friends,
thank you all for being here.
222
00:15:58,000 --> 00:16:00,565
It is with my great pleasure
that I present to you ...
223
00:16:00,575 --> 00:16:02,152
To Eli Spector.
224
00:16:03,348 --> 00:16:05,390
Have we met before
since we were kids.
225
00:16:05,400 --> 00:16:08,627
And time has changed us so much.
226
00:16:09,515 --> 00:16:11,667
Nobody more than your president.
227
00:16:12,646 --> 00:16:15,387
Eli, it's a pleasure to introduce you
the members of the board of directors.
228
00:16:15,397 --> 00:16:18,905
To your left, with that smile
sure of himself, there is Sandy.
229
00:16:18,915 --> 00:16:21,627
Sandy led two of the companies
featured on Fortune 500.
230
00:16:21,637 --> 00:16:24,359
But his sense of humor
remained the same as always.
231
00:16:25,390 --> 00:16:27,747
To her left is Alice.
232
00:16:27,757 --> 00:16:30,085
Alice comes straight from London
233
00:16:30,095 --> 00:16:33,935
and this, in fact, is his first
travel after the disappearance of her husband.
234
00:16:33,945 --> 00:16:35,661
Condolences, Alice.
235
00:16:35,671 --> 00:16:39,362
And the man with a spark
of generosity in the look is Charles.
236
00:16:39,372 --> 00:16:42,476
Charles and his partner Steven direct
our charitable foundation.
237
00:16:42,486 --> 00:16:44,016
Nice to meet you, Eli.
238
00:16:44,026 --> 00:16:46,271
Thanks for the work you do.
239
00:16:46,281 --> 00:16:48,641
Surely,
you will recognize Gail Truesdale.
240
00:16:48,651 --> 00:16:49,899
Of course, good morning.
241
00:16:49,909 --> 00:16:52,824
Troy is the member
younger than the Council,
242
00:16:52,834 --> 00:16:55,513
Fields Medal winner,
a prize awarded ...
243
00:16:55,523 --> 00:16:59,423
To the best statistical analyst
of their generation.
244
00:16:59,433 --> 00:17:01,075
I know perfectly well, Troy.
245
00:17:01,085 --> 00:17:02,982
Or, if I may ...
246
00:17:02,992 --> 00:17:04,554
Doctor Ozdemir.
247
00:17:05,518 --> 00:17:07,207
Last but not least,
248
00:17:07,217 --> 00:17:09,503
Meet Marcus "Money" Stevens,
249
00:17:10,139 --> 00:17:12,384
representing
of our investment section.
250
00:17:12,394 --> 00:17:14,560
Excited to hear it,
I am charged.
251
00:17:14,570 --> 00:17:15,938
Marcus, we are all ...
252
00:17:15,948 --> 00:17:18,025
Very excited to hear it ...
253
00:17:18,035 --> 00:17:19,100
And beautiful loads.
254
00:17:20,669 --> 00:17:21,728
You're welcome, Eli.
255
00:17:30,013 --> 00:17:31,884
I'm here to offer you an anal plug.
256
00:17:34,320 --> 00:17:35,690
Come on, just laugh.
257
00:17:37,002 --> 00:17:38,179
An anal plug.
258
00:17:39,075 --> 00:17:40,934
Come on, it's fun.
259
00:17:41,860 --> 00:17:43,918
They are funny words.
260
00:17:43,928 --> 00:17:45,652
And it's funny that I,
261
00:17:45,662 --> 00:17:49,382
a complete stranger,
is here in front of you ...
262
00:17:49,754 --> 00:17:52,708
To tell you that I want to offer you
an anal plug.
263
00:17:53,211 --> 00:17:54,219
It is not so?
264
00:17:56,214 --> 00:18:01,140
Come on, when we hear "butt plug",
we immediately think of a bad joke,
265
00:18:01,534 --> 00:18:03,336
or a shabby accessory ...
266
00:18:04,769 --> 00:18:06,524
An even more bleak experience.
267
00:18:11,131 --> 00:18:12,336
From today, not anymore.
268
00:18:16,774 --> 00:18:19,011
"Where do we find the greatest value?
269
00:18:20,472 --> 00:18:21,903
"Searching in things ...
270
00:18:21,913 --> 00:18:24,538
Mostly ... underestimate ".
271
00:18:25,537 --> 00:18:28,540
One of the greatest theorists said so
of the finance of our time.
272
00:18:28,550 --> 00:18:30,611
And today, that theorist is just ...
273
00:18:30,621 --> 00:18:32,195
In this room.
274
00:18:30,742 --> 00:18:33,028
{\ an8} Where do we find the greatest value?
Looking for the most underrated things.
Daniel Jung.
275
00:18:33,390 --> 00:18:36,085
But now I want to accompany you
along my journey ...
276
00:18:36,095 --> 00:18:39,691
In search of value
in the most underrated things ...
277
00:18:39,701 --> 00:18:40,925
Nowadays.
278
00:18:41,967 --> 00:18:43,722
The sex toy market ...
279
00:18:44,205 --> 00:18:46,312
It produces 50 billion
dollars a year in revenue
280
00:18:46,322 --> 00:18:49,973
and has experienced a growth rate
25% a year for the past five years.
281
00:18:49,983 --> 00:18:52,257
As Marcus knows very well,
282
00:18:52,566 --> 00:18:55,553
numbers like that are tempting
for any large company in the world.
283
00:18:55,563 --> 00:18:57,976
But your company doesn't think that way.
284
00:18:57,986 --> 00:18:59,736
"Follow the magic ...
285
00:19:00,171 --> 00:19:02,460
And the money will come to follow. "
286
00:19:03,683 --> 00:19:07,358
The world, compared to when Daniel and I
we were children, it changed.
287
00:19:07,801 --> 00:19:10,340
And the history of our time,
so inspiring,
288
00:19:10,350 --> 00:19:13,090
it is marked by the revolution
that we are experiencing
289
00:19:13,100 --> 00:19:16,384
and our approach
to the concepts of intimacy and identity.
290
00:19:17,038 --> 00:19:21,312
Once on the fringes of society,
today different orientations and identities
291
00:19:21,322 --> 00:19:23,587
they struggle to get
representation and respect
292
00:19:23,597 --> 00:19:27,009
in the new inclusive society
they are forming.
293
00:19:27,489 --> 00:19:31,262
With those sexual practices
once trivialized and despised,
294
00:19:31,272 --> 00:19:34,167
with those jokes and teases
seemingly harmless,
295
00:19:34,177 --> 00:19:38,136
they are abandoning the shadow
and they are going out into the sunlight.
296
00:19:37,663 --> 00:19:40,406
{\ an8} CARDINAL POINTS IN THE HISTORY OF PROGRESS
OF SEXUAL ORIENTATIONS AND IDENTITY
297
00:19:38,146 --> 00:19:40,409
This, of course, is a beautiful story,
298
00:19:40,419 --> 00:19:43,875
but, with all due respect for the job
Charles, you don't do charity.
299
00:19:44,661 --> 00:19:46,518
And, sure, it's a good past, but ...
300
00:19:46,528 --> 00:19:48,557
You don't have a time machine.
301
00:19:50,463 --> 00:19:51,607
You don't have it, do you?
302
00:19:53,599 --> 00:19:56,318
No, you are interested in hearing about the future.
303
00:19:56,328 --> 00:19:57,905
{\ an8} The past predicts the future.
Daniel Jung
304
00:19:57,219 --> 00:19:59,295
When there is growth
similar exponential
305
00:19:59,305 --> 00:20:02,232
and companies develop
in parallel with a cultural change,
306
00:20:02,242 --> 00:20:04,865
we can notice
a fascinating common element.
307
00:20:05,224 --> 00:20:06,963
Whether it's a telephone or a luxury coffee,
308
00:20:06,973 --> 00:20:09,177
a product launched in the middle
of a cultural change
309
00:20:09,187 --> 00:20:11,304
reaches the exact point
where we are today.
310
00:20:11,314 --> 00:20:14,232
When an object emerges,
a single object,
311
00:20:14,242 --> 00:20:16,942
where they meet perfectly
the pursuit of elite status
312
00:20:16,952 --> 00:20:19,433
and strong market demand.
This allows you to make the leap
313
00:20:19,443 --> 00:20:21,440
from cultural uniqueness ...
314
00:20:21,957 --> 00:20:23,920
To cultural ubiquity.
315
00:20:24,619 --> 00:20:28,392
For coffee, in the nineties,
was the Starbucks cup.
316
00:20:25,015 --> 00:20:28,392
{\ an8} EXAMPLE ODS N. 1
MARKET: COFFEE - ODS: STARBUCKS
317
00:20:28,401 --> 00:20:30,729
{\ an8} EXAMPLE ODS N. 2
MARKET: TELEPHONY - ODS: APPLE IPHONE
318
00:20:28,402 --> 00:20:31,589
For telephony,
in the 2000s, it was the iPhone.
319
00:20:31,599 --> 00:20:34,001
This point of no return ...
320
00:20:34,011 --> 00:20:37,873
It is reached when a company
it gathers around its own ODS.
321
00:20:37,883 --> 00:20:40,626
Your own "Object
Dominant Singular ".
322
00:20:40,636 --> 00:20:41,687
From where...
323
00:20:41,697 --> 00:20:43,537
You got this information ...
324
00:20:43,547 --> 00:20:45,369
And this theory of analysis?
325
00:20:46,312 --> 00:20:48,917
This market analysis
it is entirely mine.
326
00:20:49,401 --> 00:20:53,225
I patented it, but it would be an honor
share it, if we were to collaborate,
327
00:20:53,235 --> 00:20:55,220
and apply it to all kinds of phenomena.
328
00:20:55,679 --> 00:20:56,685
But...
329
00:20:57,300 --> 00:20:59,227
Let's get back to the heart of the matter ...
330
00:20:59,759 --> 00:21:01,074
If you agree.
331
00:21:01,501 --> 00:21:03,366
What will that object be ...
332
00:21:03,798 --> 00:21:05,062
In this company?
333
00:21:06,132 --> 00:21:08,956
The center for studies on sexual practices
of Harvard Medical School
334
00:21:08,966 --> 00:21:12,826
conducted research
on every identity and gender.
335
00:21:12,312 --> 00:21:15,732
{\ an8} FACULTY OF MEDICINE
CENTER FOR STUDIES ON SEXUAL PRACTICES
336
00:21:12,836 --> 00:21:14,623
I got a research pass
337
00:21:14,633 --> 00:21:16,786
to visit them
and see what they discovered.
338
00:21:16,796 --> 00:21:18,801
The conclusions of the study were obvious.
339
00:21:18,811 --> 00:21:21,035
There is an anatomical point
340
00:21:21,045 --> 00:21:23,728
which has an impact
of sexual receptivity
341
00:21:23,738 --> 00:21:26,442
in every single person, considerably
superior to any other point.
342
00:21:26,452 --> 00:21:28,123
I'm not talking about absolute sensitivity
343
00:21:28,133 --> 00:21:31,472
but of sensitivity perceived by all
as clearly superior.
344
00:21:31,482 --> 00:21:32,963
Why are the numbers so high?
345
00:21:34,195 --> 00:21:36,217
Because it is a part of the body ...
346
00:21:36,893 --> 00:21:39,754
Which, ideally,
every human being possesses.
347
00:21:42,225 --> 00:21:46,348
So we understood that this object
has a universal dominant power,
348
00:21:46,358 --> 00:21:48,435
when linked to a particular
cultural change:
349
00:21:48,445 --> 00:21:50,544
the identity revolution
sexual and gender.
350
00:21:50,554 --> 00:21:52,803
But we are living
also a second change.
351
00:21:53,255 --> 00:21:55,518
The revolution of intimacy.
352
00:21:55,528 --> 00:21:58,616
The two statuses in which people
he identifies himself more
353
00:21:58,626 --> 00:22:00,788
they are, one, singles by choice.
354
00:22:00,798 --> 00:22:05,066
Two, who is in a relationship
with a partner who is not physically present.
355
00:22:05,076 --> 00:22:08,286
But the object that I present to you today
it's not just an object ...
356
00:22:08,296 --> 00:22:11,594
Which gives almost identical stimuli
in every identity and gender.
357
00:22:11,604 --> 00:22:13,271
It is also an object ...
358
00:22:13,281 --> 00:22:17,300
Which gives almost identical stimuli
even in all kinds of intimate relationships.
359
00:22:17,310 --> 00:22:19,849
This means it is usable
in couple relationships,
360
00:22:19,859 --> 00:22:23,376
as well as singles, or people
whose partner is not physically present.
361
00:22:23,386 --> 00:22:26,138
And, Troy, there's no need
of a Fields Medal to know
362
00:22:26,148 --> 00:22:29,495
that when two growing curves are
superimposed, they do not double, but ...
363
00:22:29,505 --> 00:22:30,743
They grow exponentially.
364
00:22:30,753 --> 00:22:34,367
But this is only about one market
$ 50 billion a year.
365
00:22:34,377 --> 00:22:36,654
- Why stop here?
- Enough.
366
00:22:38,176 --> 00:22:39,213
Enough.
367
00:22:40,353 --> 00:22:41,711
I need a break.
368
00:23:04,308 --> 00:23:06,344
- And he?
-He is a fool.
369
00:23:07,146 --> 00:23:08,342
- Adorable.
- Already.
370
00:23:11,113 --> 00:23:14,900
So, we have established the potential
of the object in riding this ...
371
00:23:14,910 --> 00:23:16,692
Cultural wave, right?
372
00:23:16,702 --> 00:23:17,756
But...
373
00:23:18,260 --> 00:23:20,420
How could it do more?
374
00:23:20,902 --> 00:23:22,204
How could he ...
375
00:23:22,214 --> 00:23:24,343
Make the wave expand?
376
00:23:24,702 --> 00:23:26,906
Let's start with an example
that you might find funny.
377
00:23:26,916 --> 00:23:30,269
Vibrators create a turnover
annual of three billion dollars.
378
00:23:30,949 --> 00:23:32,876
Not bad. Not bad.
379
00:23:32,886 --> 00:23:35,298
You know what a turnover is
annual of seven billion?
380
00:23:36,256 --> 00:23:37,965
Portable massagers.
381
00:23:49,399 --> 00:23:50,462
Take your time.
382
00:23:54,586 --> 00:23:55,795
The point is ...
383
00:23:56,130 --> 00:23:58,873
Many customers need
of a cover story ...
384
00:23:58,883 --> 00:24:01,824
To buy an object designed
for sexual pleasure,
385
00:24:01,834 --> 00:24:03,874
which alone creates ...
386
00:24:02,568 --> 00:24:06,282
{\ an8} SEX TOY SALES
387
00:24:03,884 --> 00:24:05,935
Huge hidden figures.
388
00:24:05,945 --> 00:24:08,625
What if their cover story ...
389
00:24:08,635 --> 00:24:10,712
Wasn't it just a cover story?
390
00:24:11,692 --> 00:24:13,787
What if this object ...
391
00:24:14,267 --> 00:24:16,847
It gave relief to nearly 40 million
of people per year
392
00:24:16,857 --> 00:24:18,718
suffering from constipation?
393
00:24:18,055 --> 00:24:20,279
{\ an8} WORLD HEALTH ORGANIZATION (WHO)
STUDY ON THE CONSTIPATION
394
00:24:19,256 --> 00:24:21,758
What if it had inside
a camera with Wi-Fi
395
00:24:21,768 --> 00:24:26,754
who automatically does a colonoscopy,
saving 10,000 lives a year?
396
00:24:28,330 --> 00:24:32,807
You think $ 599 is too much
for an object that was marginalized?
397
00:24:33,395 --> 00:24:37,160
I thought so. So I decided
to discuss it with different focus groups.
398
00:24:37,170 --> 00:24:39,775
And they have all arrived
to the same conclusion.
399
00:24:39,785 --> 00:24:43,661
Even if the breakeven point
is 441 dollars,
400
00:24:43,671 --> 00:24:46,100
the selling price
that the consumer preferred ...
401
00:24:46,110 --> 00:24:47,514
He wasn't 499,
402
00:24:47,524 --> 00:24:49,723
neither $ 599, nor $ 799.
403
00:24:49,733 --> 00:24:52,153
Customers want to pay ...
404
00:24:52,163 --> 00:24:55,920
$ 999 ...
405
00:24:55,930 --> 00:24:57,275
For this object.
406
00:24:57,662 --> 00:24:59,809
Because the higher price
407
00:24:59,819 --> 00:25:02,842
contributed
to counter prejudice ...
408
00:25:02,852 --> 00:25:04,401
On an anal plug ...
409
00:25:05,109 --> 00:25:09,029
And it transformed it
in a real "good Veblen".
410
00:25:09,733 --> 00:25:12,490
Like a Lamborghini
or a bottle of fine cognac,
411
00:25:12,500 --> 00:25:16,183
this is the type of product
that the customer really wants ...
412
00:25:16,193 --> 00:25:17,770
Overpay.
413
00:25:18,832 --> 00:25:20,432
A thousand dollars is a lot,
414
00:25:20,442 --> 00:25:22,683
but let's talk about my health, right?
415
00:25:24,051 --> 00:25:26,265
- It's important.
- The whole justifies ...
416
00:25:26,275 --> 00:25:28,757
This astronomical profit margin.
417
00:25:28,767 --> 00:25:30,153
Incredible.
418
00:25:30,163 --> 00:25:33,927
But what makes it worthy
a product for a customer?
419
00:25:35,085 --> 00:25:36,931
If it is a very good investment.
420
00:25:37,794 --> 00:25:40,066
I know what you are thinking.
How can something like this
421
00:25:40,076 --> 00:25:43,504
be a great investment?
Well, it would be if, let's say ...
422
00:25:44,812 --> 00:25:46,514
If it was made of zinc.
423
00:25:48,012 --> 00:25:51,690
What if I pre-negotiated the futures
of zinc with the government of Bolivia
424
00:25:51,700 --> 00:25:54,207
to ensure that even a normal
order reaches the threshold
425
00:25:54,217 --> 00:25:56,073
which will increase
so much metal prices
426
00:25:56,083 --> 00:25:59,989
that anyone will have the object
you can be sure that it will be of value ...
427
00:25:59,999 --> 00:26:02,838
Whether they took it off
out of the box or not ...
428
00:26:03,926 --> 00:26:05,110
And I didn't.
429
00:26:05,804 --> 00:26:07,011
Put another way,
430
00:26:07,021 --> 00:26:11,660
anyone who owns one of these plugs
may, during financial emergencies,
431
00:26:11,670 --> 00:26:14,446
melt the various pieces,
in case they have little time ...
432
00:26:14,456 --> 00:26:17,840
And make a big profit ...
from their purchase.
433
00:26:20,258 --> 00:26:22,118
But I don't think they will want to.
434
00:26:25,819 --> 00:26:28,292
Where do we find the greatest value?
435
00:26:30,698 --> 00:26:32,458
Looking in things ...
436
00:26:32,859 --> 00:26:35,282
Mostly ... underestimate.
437
00:26:36,532 --> 00:26:38,867
We all know what it means
be underestimated,
438
00:26:39,581 --> 00:26:41,340
but I know both sides.
439
00:26:42,024 --> 00:26:43,751
I underestimated someone.
440
00:26:44,867 --> 00:26:49,783
I know I underestimated it not because
he became one of the richest in the world,
441
00:26:50,656 --> 00:26:53,595
but why, when he had no reason ...
442
00:26:56,416 --> 00:26:58,176
He gave me a project anyway ...
443
00:26:59,520 --> 00:27:01,595
To change the last axis ...
444
00:27:02,275 --> 00:27:03,636
Of a ship.
445
00:27:05,209 --> 00:27:07,948
Some say the character
of a man is his destiny.
446
00:27:08,745 --> 00:27:11,042
Others that fate is the joke
than a man's life
447
00:27:11,052 --> 00:27:12,367
it does to his character.
448
00:27:12,877 --> 00:27:14,311
Where did you get this?
449
00:27:14,321 --> 00:27:15,543
Revenge...
450
00:27:16,017 --> 00:27:18,995
It is the expression of desire
to bend the chaotic world
451
00:27:19,005 --> 00:27:20,462
towards balance,
452
00:27:20,472 --> 00:27:22,326
justice, logic,
453
00:27:23,792 --> 00:27:25,179
but pity?
454
00:27:26,826 --> 00:27:28,540
Mercy has no logic.
455
00:27:30,064 --> 00:27:31,440
It is the divine.
456
00:27:32,126 --> 00:27:34,179
It is the expression of a universe that ...
457
00:27:34,189 --> 00:27:37,847
It does not make sense. A universe that
has something, but shouldn't have ...
458
00:27:37,857 --> 00:27:38,909
Nothing.
459
00:27:39,998 --> 00:27:42,316
It is the spark of the divine,
460
00:27:43,744 --> 00:27:45,427
of a new beginning ...
461
00:27:45,437 --> 00:27:46,997
Created from nothing ...
462
00:27:48,540 --> 00:27:50,114
With the potential ...
463
00:27:51,101 --> 00:27:52,407
Of the infinite.
464
00:28:02,781 --> 00:28:03,846
In any case...
465
00:28:05,652 --> 00:28:08,225
Here's what it means to me
this anal plug.
466
00:28:09,603 --> 00:28:12,275
I'm curious to know
what it means to you.
467
00:28:14,377 --> 00:28:16,531
-Have you spent a year working on it?
- Yup.
468
00:28:17,862 --> 00:28:19,140
It shows.
469
00:28:19,150 --> 00:28:20,177
Thanks.
470
00:28:20,638 --> 00:28:24,690
Look, Daniel brought us together
here from all over the world.
471
00:28:24,700 --> 00:28:27,459
He wanted us to be here to listen to it
472
00:28:28,138 --> 00:28:29,995
and I understand why.
473
00:28:30,377 --> 00:28:31,711
More than anything else...
474
00:28:31,721 --> 00:28:34,720
We are a company
financial services, but ...
475
00:28:34,730 --> 00:28:37,333
The principles he applied ...
476
00:28:37,770 --> 00:28:39,652
They couldn't be more compliant ...
477
00:28:39,662 --> 00:28:41,152
What we were looking for.
478
00:28:41,831 --> 00:28:43,572
We have never dealt with products.
479
00:28:44,034 --> 00:28:46,447
We have always had
a family-friendly brand.
480
00:28:47,217 --> 00:28:50,846
But he explained very well
why we shouldn't discard it.
481
00:28:52,045 --> 00:28:53,850
I'm curious to know
what Daniel thinks.
482
00:29:01,118 --> 00:29:04,779
You can look me in the eye
and tell me that you put your soul into it ...
483
00:29:05,168 --> 00:29:06,467
And body ...
484
00:29:07,197 --> 00:29:09,440
And fragility in this presentation?
485
00:29:09,450 --> 00:29:10,936
Answer carefully.
486
00:29:12,562 --> 00:29:14,303
Answer honestly.
487
00:29:14,313 --> 00:29:15,376
Yup.
488
00:29:17,608 --> 00:29:19,285
The answer is yes.
489
00:29:46,478 --> 00:29:49,398
I'll tell you exactly what you can do with it
with your butt plug.
490
00:29:53,385 --> 00:29:55,134
You can put it on ...
491
00:29:55,144 --> 00:29:57,219
Up the ass.
492
00:31:04,543 --> 00:31:05,580
Thanks.
493
00:31:27,409 --> 00:31:28,561
How did she go?
494
00:31:31,291 --> 00:31:33,847
Now I'll be the biggest regret ...
495
00:31:34,440 --> 00:31:35,972
Of her life.
496
00:32:00,922 --> 00:32:04,840
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