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Translated By The Community Of WWW.MY-SUBS.COM
1
00:00:06,639 --> 00:00:08,615
Tonight
on Undercover Boss...
2
00:00:08,640 --> 00:00:09,672
- Hi, Greg.
- Hi, guys.
3
00:00:09,697 --> 00:00:10,692
Greg Scott...
4
00:00:10,717 --> 00:00:12,183
Do you feel like we
should have more gold?
5
00:00:12,208 --> 00:00:14,036
CEO of New York & Company...
6
00:00:14,061 --> 00:00:16,428
I want to look
distinctly different.
7
00:00:16,453 --> 00:00:18,196
Goes undercover.
8
00:00:18,198 --> 00:00:19,898
Hi, can we help you today?
9
00:00:19,900 --> 00:00:21,666
Okay.
10
00:00:21,691 --> 00:00:23,992
By joining his
employees on the front lines.
11
00:00:24,607 --> 00:00:25,337
Ooh.
12
00:00:25,339 --> 00:00:26,538
This fashion-forward boss...
13
00:00:26,825 --> 00:00:28,085
Super heavy.
14
00:00:28,408 --> 00:00:30,909
Will meet the people
who keep his company en vogue.
15
00:00:31,286 --> 00:00:32,356
Where are we?
16
00:00:32,381 --> 00:00:34,148
I know it's a lot,
but I know you can do it.
17
00:00:34,249 --> 00:00:35,415
While undercover...
18
00:00:35,440 --> 00:00:37,073
- How do you find that?
- Look.
19
00:00:37,098 --> 00:00:38,927
He'll struggle
to make the cut.
20
00:00:38,952 --> 00:00:40,652
- Don't be nervous.
- Okay, yeah, yeah.
21
00:00:41,179 --> 00:00:43,490
Somebody messed up and put
that six up there.
22
00:00:43,515 --> 00:00:44,595
Yeah.
23
00:00:44,620 --> 00:00:45,748
And what will happen
24
00:00:45,773 --> 00:00:46,972
when he finds out his company
25
00:00:47,318 --> 00:00:48,865
is going out of style?
26
00:00:48,890 --> 00:00:51,691
We rarely have younger
girls come in.
27
00:00:52,056 --> 00:00:54,029
They all think that it's
an old lady store.
28
00:00:54,054 --> 00:00:55,154
Oh, they do?
29
00:00:55,179 --> 00:00:56,278
Find out next
30
00:00:56,726 --> 00:00:59,226
on Undercover Boss.
31
00:01:01,975 --> 00:01:05,796
Sync and correction by ~LittleDuck~
www.MY-SUBS.com
32
00:01:08,438 --> 00:01:11,522
Based in the fashion
capital of the world, New York City,
33
00:01:11,710 --> 00:01:14,718
with more than 500 locations
across the country,
34
00:01:15,023 --> 00:01:17,283
New York & Company
is a leading retailer
35
00:01:17,308 --> 00:01:18,445
of women's fashion.
36
00:01:18,832 --> 00:01:21,633
With celebrity partnerships
that include Eva Mendes
37
00:01:21,666 --> 00:01:23,332
and Jennifer Hudson,
38
00:01:23,553 --> 00:01:26,414
New York & Company is a model
in fashion retail.
39
00:01:26,817 --> 00:01:28,679
Keeping his company
on the cutting edge
40
00:01:28,704 --> 00:01:30,881
of the fashion world is one man.
41
00:01:31,244 --> 00:01:34,045
My name is Greg Scott, and I'm
the CEO of New York & Company.
42
00:01:37,639 --> 00:01:40,941
New York & Company is a women's
retailer based in New York City.
43
00:01:41,169 --> 00:01:44,172
We're the best-kept
billion-dollar secret.
44
00:01:44,197 --> 00:01:46,230
There's so many people
that haven't discovered us.
45
00:01:49,985 --> 00:01:51,645
New York & Company grew up
46
00:01:51,670 --> 00:01:54,319
as a brick-and-mortar store retailer.
47
00:01:54,344 --> 00:01:56,844
Originally, we were
Lerner Stores of New York,
48
00:01:56,869 --> 00:02:00,171
starting in 1918 here in
New York City on 34th street.
49
00:02:00,289 --> 00:02:01,860
Today, we've really evolved.
50
00:02:01,885 --> 00:02:05,997
We have approximately 354
New York & Company stores,
51
00:02:06,022 --> 00:02:07,933
140 outlet stores,
52
00:02:07,958 --> 00:02:09,290
and we have an online business
53
00:02:09,292 --> 00:02:11,481
that does over $200 million
a year.
54
00:02:11,506 --> 00:02:13,440
We respect women,
55
00:02:13,465 --> 00:02:14,943
and we respect their sizes,
56
00:02:14,968 --> 00:02:16,301
and we say, you know what?
57
00:02:16,366 --> 00:02:19,309
We carry 0 to 20,
petite and tall,
58
00:02:19,334 --> 00:02:22,009
and it's kind of
a differentiator for us.
59
00:02:23,608 --> 00:02:26,609
I grew up in Northern
California in Napa.
60
00:02:26,643 --> 00:02:28,476
My father and mother split up
61
00:02:28,501 --> 00:02:30,445
when I was in second
or third grade.
62
00:02:30,470 --> 00:02:32,901
So I grew up with my father.
He remarried.
63
00:02:32,926 --> 00:02:35,442
And I had a great relationship
with my father.
64
00:02:35,562 --> 00:02:37,061
Graduated from UCLA...
65
00:02:37,220 --> 00:02:38,606
Great education.
66
00:02:39,933 --> 00:02:43,239
Unfortunately, my father died
in my senior year in college.
67
00:02:44,161 --> 00:02:47,973
And I basically was pretty much
on my own.
68
00:02:48,075 --> 00:02:52,308
And my real mother was not really
in my life at that point.
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00:02:52,333 --> 00:02:54,984
That has driven me a lot,
because
70
00:02:55,316 --> 00:02:57,426
after my father died, it was me.
71
00:02:57,591 --> 00:02:59,657
There was no one gonna help me.
72
00:02:59,682 --> 00:03:01,489
There was no one
that was gonna g...
73
00:03:01,514 --> 00:03:02,680
It was me.
74
00:03:02,996 --> 00:03:04,707
I didn't have any money
75
00:03:04,890 --> 00:03:07,051
so I joined the Macy's
training program.
76
00:03:07,076 --> 00:03:08,976
So I was at Macy's
for eight years
77
00:03:09,001 --> 00:03:10,534
and got a job at Henri Bendel.
78
00:03:10,559 --> 00:03:12,726
And then quickly,
I was recruited by Ann Taylor.
79
00:03:12,751 --> 00:03:16,371
And then in 2000, I joined
a company down in Los Angeles
80
00:03:16,396 --> 00:03:17,928
as the president of Arden B.
81
00:03:17,953 --> 00:03:20,020
Later I got a call from Manny,
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00:03:20,045 --> 00:03:22,551
the founder of Bebe, and he
asked me to become the CEO.
83
00:03:24,011 --> 00:03:26,699
And I went to Bebe in 2004,
84
00:03:26,724 --> 00:03:28,028
and for five years,
85
00:03:28,053 --> 00:03:29,886
Bebe had explosive growth.
86
00:03:30,200 --> 00:03:32,536
And in 2009,
87
00:03:32,561 --> 00:03:35,372
after successfully
running the company
88
00:03:35,397 --> 00:03:37,239
for almost five years,
89
00:03:38,336 --> 00:03:40,002
I was pretty much let go.
90
00:03:40,136 --> 00:03:42,403
But you know what?
It all worked out.
91
00:03:42,708 --> 00:03:44,004
I'm at New York & Company.
92
00:03:46,011 --> 00:03:48,969
So I joined New York & Company
in May of 2010.
93
00:03:49,068 --> 00:03:52,114
And in that quarter,
the company lost $50 million.
94
00:03:52,466 --> 00:03:53,732
- Hello, everybody.
- Hi.
95
00:03:53,796 --> 00:03:56,097
So e-com is troubling.
96
00:03:56,099 --> 00:03:57,598
You know, there was
a lot of pressure.
97
00:03:57,600 --> 00:04:00,034
But every day,
I'd wake up and go,
98
00:04:00,036 --> 00:04:02,203
"Here are the five things
I'm gonna do today."
99
00:04:02,205 --> 00:04:04,138
And I just kept doing it.
100
00:04:06,409 --> 00:04:09,677
I would say the turning point
for New York & Company
101
00:04:09,702 --> 00:04:12,012
was when actress Eva Mendes
102
00:04:12,450 --> 00:04:15,536
partnered with us
on a celebrity collaboration.
103
00:04:17,638 --> 00:04:22,151
And after 2015, where we had
four really strong quarters
104
00:04:22,176 --> 00:04:25,210
in a row, we were really
on our way, we thought.
105
00:04:25,434 --> 00:04:30,115
And then, around the fourth
week of March of 2016,
106
00:04:30,168 --> 00:04:34,186
all of a sudden, stock dropped
40% in one day.
107
00:04:38,559 --> 00:04:40,492
This was five weeks
of bad business,
108
00:04:40,517 --> 00:04:43,200
and for that,
stock analysts crushed us.
109
00:04:43,297 --> 00:04:44,930
But traffic did come back,
110
00:04:45,083 --> 00:04:47,309
and things did get better.
111
00:04:47,334 --> 00:04:49,527
So, um...
112
00:04:50,704 --> 00:04:52,692
you know, I take it personal.
113
00:04:55,609 --> 00:04:56,775
- Hey.
- Hi, Greg.
114
00:04:56,777 --> 00:04:58,577
- Hi, guys.
- Welcome to Holiday.
115
00:04:58,579 --> 00:04:59,611
Thank you.
116
00:04:59,613 --> 00:05:01,847
I love this business.
117
00:05:01,849 --> 00:05:04,727
I am passionate all the time.
118
00:05:04,752 --> 00:05:05,650
I don't know if I love
these snowflakes.
119
00:05:05,652 --> 00:05:06,785
All right.
120
00:05:06,787 --> 00:05:07,886
I love looking at ways
121
00:05:07,888 --> 00:05:09,321
we can do things better.
122
00:05:09,323 --> 00:05:10,956
Do you feel like we should
have more gold?
123
00:05:10,958 --> 00:05:12,591
- I feel like it's...
- Well, we can.
124
00:05:12,593 --> 00:05:15,127
I'm highly, highly focused
and always have been
125
00:05:15,129 --> 00:05:16,595
from the early point
in my career.
126
00:05:16,597 --> 00:05:18,130
- All right, thanks, guys.
- Thank you.
127
00:05:18,132 --> 00:05:19,431
- Have a good weekend.
- Have a good weekend.
128
00:05:19,456 --> 00:05:20,449
Bye.
129
00:05:20,978 --> 00:05:22,410
- How are you?- How are you? I'm good.
130
00:05:22,435 --> 00:05:23,901
- Good.
- So what are we gonna do today?
131
00:05:23,950 --> 00:05:26,318
I want to look
distinctly different,
132
00:05:26,364 --> 00:05:29,841
maybe light-ish brown, blonde.
133
00:05:29,843 --> 00:05:32,477
In 2010, we lost $50 million.
134
00:05:32,479 --> 00:05:34,786
Last year, in 2015,
we broke even.
135
00:05:34,811 --> 00:05:36,845
We need to go to a company
136
00:05:36,884 --> 00:05:38,861
that's making
significant profit.
137
00:05:38,886 --> 00:05:41,753
There are so many people that
haven't heard about us.
138
00:05:41,755 --> 00:05:44,189
How do I get the word out?
139
00:05:44,191 --> 00:05:46,992
So now is the perfect time
to go undercover,
140
00:05:46,994 --> 00:05:50,328
so I can find out,
is there something we can do
141
00:05:50,330 --> 00:05:53,331
to significantly improve
our results
142
00:05:53,333 --> 00:05:54,800
that I don't know about?
143
00:05:54,802 --> 00:05:56,211
Wow.
144
00:05:56,236 --> 00:05:57,289
While undercover,
145
00:05:57,314 --> 00:05:59,447
I'll be posing as a yoga
instructor named Brett.
146
00:06:00,196 --> 00:06:02,956
My employees will think they're
on a different reality show.
147
00:06:02,981 --> 00:06:06,534
They will have no ideait's really Undercover Boss.
148
00:06:16,160 --> 00:06:18,321
(energetic music}
149
00:06:18,430 --> 00:06:20,830
Today I'm in Bensalem,
Pennsylvania,
150
00:06:20,832 --> 00:06:22,446
and I'm gonna be working
with a sales associate
151
00:06:22,471 --> 00:06:23,710
doing a closing shift.
152
00:06:23,735 --> 00:06:24,601
All right, it's ready.
153
00:06:24,603 --> 00:06:26,169
I got your receipt.
154
00:06:26,171 --> 00:06:28,937
Sales associates
are the difference between
155
00:06:28,962 --> 00:06:31,324
having a good store
that performs
156
00:06:31,349 --> 00:06:32,548
and a store that does not.
157
00:06:32,573 --> 00:06:34,673
They really are on
the front line.
158
00:06:34,698 --> 00:06:37,720
Their number one responsibility
is to sell.
159
00:06:39,567 --> 00:06:41,768
One of my initiatives
to improve sales
160
00:06:41,793 --> 00:06:43,719
is a tablet that will
allow the associates
161
00:06:43,744 --> 00:06:45,477
to look up items, place orders,
162
00:06:45,502 --> 00:06:47,243
and make sales actually
on the floor.
163
00:06:47,268 --> 00:06:49,968
So I'm excited to see
how that is being used.
164
00:06:50,103 --> 00:06:51,501
- Anthony?
- Hi.
165
00:06:51,526 --> 00:06:53,515
- Hi. Brett.
- Anthony. Pleasure to meet you.
166
00:06:53,540 --> 00:06:55,657
I'm gonna show you the ins
and outs of register.
167
00:06:55,682 --> 00:06:56,291
Okay.
168
00:06:56,316 --> 00:06:58,150
We're also gonna be making sure
that your store
169
00:06:58,175 --> 00:06:59,520
is gonna look pristine, perfect,
170
00:06:59,545 --> 00:07:00,844
and very fashion-forward.
171
00:07:00,869 --> 00:07:03,157
Okay.
172
00:07:03,260 --> 00:07:05,024
Brett is very
in his own world.
173
00:07:05,049 --> 00:07:06,790
He's a little bit more
down-dressed.
174
00:07:06,852 --> 00:07:09,097
Brett does not have to worry
about me raiding his closet.
175
00:07:09,122 --> 00:07:10,989
All righty, so we're gonna get
started with the register.
176
00:07:10,991 --> 00:07:12,390
- All right?
- Cool.
177
00:07:12,392 --> 00:07:15,899
Okay, so the set-up
looks complicated.
178
00:07:15,942 --> 00:07:17,344
It's very easy.
179
00:07:17,369 --> 00:07:19,605
So what I'm gonna do is just
log in real quick.
180
00:07:19,630 --> 00:07:21,111
_
181
00:07:21,136 --> 00:07:23,572
_
182
00:07:23,719 --> 00:07:26,094
- Coupons are a very big thing.
- Okay.
183
00:07:26,119 --> 00:07:27,952
But it has some exclusions.
184
00:07:28,170 --> 00:07:29,970
Do customers understand this?
185
00:07:30,043 --> 00:07:31,843
It's hard for them
to understand,
186
00:07:31,845 --> 00:07:33,665
because when you read this,
what do you think?
187
00:07:33,724 --> 00:07:35,924
Um, I read $10 cash.
188
00:07:35,949 --> 00:07:38,149
- Exactly, you think cash.
- Yes.
189
00:07:38,174 --> 00:07:40,133
- That's not how it is.
- Oh.
190
00:07:40,158 --> 00:07:44,327
This is a coupon for $10 off
eligible items.
191
00:07:44,415 --> 00:07:46,882
So all those signs that you see
that are red...
192
00:07:46,907 --> 00:07:48,640
- Yes?
- Are considered New York deals.
193
00:07:48,665 --> 00:07:49,305
Okay.
194
00:07:49,330 --> 00:07:51,001
_
195
00:07:51,026 --> 00:07:52,258
Okay, is that hard?
196
00:07:52,283 --> 00:07:53,649
- It's very hard.
- Okay.
197
00:07:53,674 --> 00:07:55,336
- Because everyone reads cash.
- Yes.
198
00:07:55,361 --> 00:07:57,536
And if I was a customer,
I would read that too.
199
00:07:57,561 --> 00:07:58,743
- As cash.
- Just like how you did.
200
00:07:58,768 --> 00:07:59,821
Yes.
201
00:07:59,846 --> 00:08:02,374
Clearly,
customers get frustrated
202
00:08:02,399 --> 00:08:05,211
not being able to use a coupon
on top of everything,
203
00:08:05,236 --> 00:08:07,196
so I need to fix that.
204
00:08:08,586 --> 00:08:10,258
Do you want
to do an order?
205
00:08:10,474 --> 00:08:11,807
- Yeah.
- Well, you're gonna.
206
00:08:11,809 --> 00:08:13,142
Yeah, okay, okay.
207
00:08:13,586 --> 00:08:15,954
- Okay.
- This is different.
208
00:08:15,979 --> 00:08:17,912
- Yeah, we have the tablet.
- Okay.
209
00:08:17,948 --> 00:08:20,182
Because what we did with
the tablet is... it's a new thing.
210
00:08:20,184 --> 00:08:21,650
- Okay.
- Like this can detach from here.
211
00:08:21,652 --> 00:08:22,821
Okay.
212
00:08:22,846 --> 00:08:24,212
And you could even
ring someone up.
213
00:08:24,237 --> 00:08:25,737
- Do you do that?
- I don't personally.
214
00:08:25,900 --> 00:08:27,099
Okay.
215
00:08:27,124 --> 00:08:28,390
Because I feel like it's easier
216
00:08:28,392 --> 00:08:29,625
to just help them
on the sales floor
217
00:08:29,627 --> 00:08:30,759
and then bring it
to the rep desk.
218
00:08:30,761 --> 00:08:31,860
- Okay.
- But you can do that.
219
00:08:31,885 --> 00:08:33,008
- It's one of...
- Cool.
220
00:08:33,033 --> 00:08:34,336
Yeah, it's a really nice option.
221
00:08:34,361 --> 00:08:36,027
That's when Greg Scott
almost popped out.
222
00:08:36,121 --> 00:08:38,055
Can you show me how
this comes off?
223
00:08:38,712 --> 00:08:39,945
- Oh, yeah, sure.
- Okay.
224
00:08:39,970 --> 00:08:41,270
I need a manager to do it,
225
00:08:41,272 --> 00:08:42,891
because I can't do it
personally.
226
00:08:44,375 --> 00:08:46,024
I was like, "What?"
227
00:08:46,076 --> 00:08:48,343
Really? Like, a manager
needs to do that?
228
00:08:48,735 --> 00:08:51,290
That tablet was to be
automating us
229
00:08:51,315 --> 00:08:53,594
to prove our selling,
to improve efficiency,
230
00:08:53,619 --> 00:08:56,454
so he could be on the floor
finding sizes for the customer,
231
00:08:56,487 --> 00:08:58,787
showing the customer
what we have online.
232
00:08:58,789 --> 00:09:01,243
So now she's gonna
unlock it for us.
233
00:09:01,358 --> 00:09:03,759
That honestly was
probably the worst thing
234
00:09:03,784 --> 00:09:05,492
that could've happened.
235
00:09:17,696 --> 00:09:19,703
Okay, so now she's
gonna unlock it for us.
236
00:09:19,728 --> 00:09:20,782
Okay.
237
00:09:20,807 --> 00:09:22,406
It was like,
"Manager on aisle six."
238
00:09:22,431 --> 00:09:24,698
I mean, it was, like, crazy.
239
00:09:25,001 --> 00:09:26,510
- Perfect.
- Okay.
240
00:09:26,535 --> 00:09:27,801
So now you got
a mobile register.
241
00:09:27,803 --> 00:09:29,336
So we can go anywhere with it?
242
00:09:29,338 --> 00:09:31,238
I could go on the floor,
scan items...
243
00:09:31,240 --> 00:09:32,673
- Okay.
- Ring up a sale.
244
00:09:32,675 --> 00:09:33,974
You just don't use it very much.
245
00:09:33,976 --> 00:09:35,676
- I don't personally.
- Okay, okay.
246
00:09:35,678 --> 00:09:36,977
I think it's way easier
to just have 'em come.
247
00:09:36,979 --> 00:09:38,102
Okay.
248
00:09:38,127 --> 00:09:39,993
We need that tablet
to be flexible.
249
00:09:40,115 --> 00:09:42,049
We spent so much money
getting those out.
250
00:09:42,051 --> 00:09:43,227
What a waste.
251
00:09:43,252 --> 00:09:45,196
I have to fix that immediately.
252
00:09:47,990 --> 00:09:50,415
So it's all women's?
253
00:09:50,440 --> 00:09:52,306
No men's?
Or are those men's?
254
00:09:52,561 --> 00:09:54,361
Well, actually, this is
an all women's clothing store.
255
00:09:54,363 --> 00:09:55,462
Okay, okay.
256
00:09:55,464 --> 00:09:56,530
But, for example, I'm wearing
257
00:09:56,532 --> 00:09:57,464
some of the clothing.
258
00:09:57,466 --> 00:09:58,641
- Oh, you are?
- Yes.
259
00:09:58,666 --> 00:10:00,352
I do try to wear some of
the clothing while I'm here.
260
00:10:00,377 --> 00:10:03,100
I would, because
people will see it.
261
00:10:03,125 --> 00:10:04,626
- Yes, exactly.
- And go, "Okay."
262
00:10:04,651 --> 00:10:07,376
Like, I would love to wear,
like, the pink jeans,
263
00:10:07,401 --> 00:10:08,836
and, like, some tears in them.
264
00:10:08,861 --> 00:10:10,187
Why can't you wear these?
265
00:10:10,212 --> 00:10:11,611
- Just the dress code.
- Oh.
266
00:10:11,636 --> 00:10:12,899
- It's just the rules from Corporate.
- Oh.
267
00:10:12,924 --> 00:10:15,891
Men associates are allowed
to wear black and white, mainly.
268
00:10:15,916 --> 00:10:16,829
Okay.
269
00:10:16,854 --> 00:10:18,376
And then woman associates
are allowed to wear color...
270
00:10:18,401 --> 00:10:19,618
- Okay.
- And denim.
271
00:10:19,643 --> 00:10:22,555
We talk about what
the women associates wear,
272
00:10:22,580 --> 00:10:25,314
but we never really talk
about the men.
273
00:10:25,339 --> 00:10:28,126
And what I see today is,
we actually are not
274
00:10:28,706 --> 00:10:30,336
treating the men the same.
275
00:10:30,582 --> 00:10:34,094
We are now officially done
taking care of our customers.
276
00:10:34,119 --> 00:10:36,391
- Okay.
- So we're gonna close the gate.
277
00:10:36,416 --> 00:10:37,610
Okay.
278
00:10:38,814 --> 00:10:40,468
We're gonna start on our
metro portion.
279
00:10:40,493 --> 00:10:42,259
So we're gonna grab
some mannequins.
280
00:10:42,261 --> 00:10:43,560
Because that's what we're
gonna be dressing.
281
00:10:43,562 --> 00:10:44,797
All right.
282
00:10:44,997 --> 00:10:46,397
So tell me a little bit
about yourself.
283
00:10:46,399 --> 00:10:47,665
Like, you're from San Francisco,
right?
284
00:10:47,667 --> 00:10:49,166
I'm from San Francisco.
285
00:10:49,168 --> 00:10:51,135
- How about you?
- I've been here my whole life.
286
00:10:51,137 --> 00:10:52,436
- Your whole life?
- Yes.
287
00:10:52,610 --> 00:10:54,860
I used to live with
my grandparents.
288
00:10:54,885 --> 00:10:57,352
I had my mother pass away
when I was ten.
289
00:10:57,415 --> 00:10:59,215
- Oh.
- So that was kind of surreal.
290
00:10:59,383 --> 00:11:02,518
And my father wasn't
really in the picture.
291
00:11:02,520 --> 00:11:04,553
But my grandmother
and grandfather took me in
292
00:11:04,555 --> 00:11:05,742
when I was just a little kid.
293
00:11:05,767 --> 00:11:08,768
- And it's very humbling.
- That's... wow.
294
00:11:08,793 --> 00:11:11,493
And my grandfather actually
recently passed away.
295
00:11:11,518 --> 00:11:12,451
Aww.
296
00:11:12,476 --> 00:11:14,075
So now I live
297
00:11:14,198 --> 00:11:15,760
somewhat with my grandmother,
somewhat with
298
00:11:15,785 --> 00:11:17,061
- my friend's family.
- Okay.
299
00:11:17,086 --> 00:11:18,886
I'm in the process
of helping her move
300
00:11:19,082 --> 00:11:21,314
into an apartment that's closer
to where I'm living now.
301
00:11:21,339 --> 00:11:24,974
Okay, so how... do you work here
part time, or do you...
302
00:11:24,999 --> 00:11:26,532
- I am a part-timer.
- Okay.
303
00:11:26,557 --> 00:11:28,423
It helps a lot,
especially, like,
304
00:11:28,448 --> 00:11:29,748
going to school and everything.
305
00:11:29,773 --> 00:11:31,806
- So you go to school too.
- I do.
306
00:11:31,849 --> 00:11:33,338
Right now I'm
studying fine arts.
307
00:11:33,363 --> 00:11:34,078
Oh.
308
00:11:34,103 --> 00:11:36,069
But I'm hoping to transfer
to maybe FIT,
309
00:11:36,094 --> 00:11:38,261
because I also want to do
fashion, as well.
310
00:11:38,286 --> 00:11:40,429
Oh, so you do want
to go to design.
311
00:11:40,454 --> 00:11:42,087
Yeah, I do.
How's she looking?
312
00:11:42,243 --> 00:11:44,568
- She looks good, no?
- Perfect.
313
00:11:44,593 --> 00:11:46,699
Just gonna bring her down
a little bit there.
314
00:11:46,724 --> 00:11:48,557
I really enjoyed
meeting Anthony.
315
00:11:48,582 --> 00:11:51,850
He totally understands
how to do a mannequin
316
00:11:51,875 --> 00:11:53,074
and make them look amazing.
317
00:11:53,099 --> 00:11:54,732
- She looks good.
- She does.
318
00:11:54,757 --> 00:11:55,956
Yes.
319
00:11:55,981 --> 00:11:58,648
And he actually has
an eye for it,
320
00:11:58,673 --> 00:12:00,740
so we need more
people like that.
321
00:12:00,855 --> 00:12:03,255
But I definitely have
to make some changes
322
00:12:03,280 --> 00:12:05,187
to our coupon and our training.
323
00:12:05,367 --> 00:12:09,002
So we have these two...
324
00:12:14,536 --> 00:12:16,484
Today, I'm in Wyomissing,
Pennsylvania,
325
00:12:16,509 --> 00:12:18,357
and I'm gonna be working
with a key holder
326
00:12:18,382 --> 00:12:20,115
and a fitting room specialist.
327
00:12:20,140 --> 00:12:21,440
- Hi, how's it going?
- Hi.
328
00:12:21,442 --> 00:12:22,741
Good, how are you?
329
00:12:22,743 --> 00:12:24,773
A great
fitting room stylist
330
00:12:24,798 --> 00:12:27,599
has the ability to be
totally honest with a customer
331
00:12:27,615 --> 00:12:29,715
and say,
"That looks great on you,"
332
00:12:29,717 --> 00:12:31,683
or "I've got something
even better for you."
333
00:12:31,685 --> 00:12:33,385
Hi, I'm looking for Amber.
334
00:12:33,609 --> 00:12:35,898
If we have a fitting room
stylist who doesn't
335
00:12:35,923 --> 00:12:37,522
give customers honest opinion,
336
00:12:37,524 --> 00:12:39,057
and they go out
and somebody says,
337
00:12:39,059 --> 00:12:41,126
"Where'd you get that?
You need to change"...
338
00:12:41,128 --> 00:12:42,527
They're not coming back
to New York & Company.
339
00:12:42,529 --> 00:12:44,039
- Hi.
- Hi.
340
00:12:44,064 --> 00:12:45,797
- I'm Brett.
- Hi, Brett, nice to meet you.
341
00:12:45,833 --> 00:12:47,199
- Nice to meet you.
- How are you today?
342
00:12:47,201 --> 00:12:49,312
- Good.
- I am a fitting room stylist.
343
00:12:49,437 --> 00:12:51,069
So what we're gonna
be doing today is,
344
00:12:51,071 --> 00:12:53,086
you're gonna be filling outfits
in the fitting room,
345
00:12:53,110 --> 00:12:55,068
customer-servicing everyone
346
00:12:55,093 --> 00:12:56,875
and anything else
that happens today.
347
00:12:56,877 --> 00:12:58,009
- Okay.
- Okay?
348
00:12:58,979 --> 00:13:00,846
And we're gonna start
on the floor.
349
00:13:00,848 --> 00:13:04,406
This is all of our
wear-to-work items.
350
00:13:04,431 --> 00:13:07,199
In the middle, this is what
we call our dry pile.
351
00:13:07,224 --> 00:13:09,057
- Cool, cool.
- So over here is downtown.
352
00:13:09,082 --> 00:13:10,548
- Do you like these too?
- I do.
353
00:13:10,624 --> 00:13:11,723
- Okay.
- They... yes.
354
00:13:11,725 --> 00:13:13,025
Although they're very...
355
00:13:13,027 --> 00:13:15,461
They fit very contoured
to your body.
356
00:13:15,486 --> 00:13:17,625
_
357
00:13:17,650 --> 00:13:20,093
_
358
00:13:20,233 --> 00:13:21,867
- Do you tell people that?
- Yes.
359
00:13:21,892 --> 00:13:24,092
- Right.
- We do not like false honesty.
360
00:13:24,117 --> 00:13:25,585
We don't want somebody
to buy stuff
361
00:13:25,610 --> 00:13:26,711
and return it because
362
00:13:26,736 --> 00:13:28,402
they weren't comfortable with
buying it in the first place.
363
00:13:28,427 --> 00:13:29,560
Yes.
364
00:13:29,727 --> 00:13:31,093
Okay, so what we're gonna do is,
365
00:13:31,095 --> 00:13:32,494
because we have some
customers on the floor,
366
00:13:32,496 --> 00:13:34,163
I'm gonna have you talk
to some of them.
367
00:13:34,165 --> 00:13:35,864
So if you want, you can head
over and ask them, you know...
368
00:13:35,866 --> 00:13:37,166
- Are you coming with me?
- How are the...
369
00:13:37,168 --> 00:13:38,934
I will come with you.
I'll hang back.
370
00:13:38,936 --> 00:13:40,469
- Okay, all right.
- You ask them how they're doing.
371
00:13:40,471 --> 00:13:41,537
Hi, how are you today?
372
00:13:41,539 --> 00:13:43,172
- How are you?
- Good, good.
373
00:13:43,174 --> 00:13:45,484
Can we help you
with anything today?
374
00:13:45,509 --> 00:13:47,476
No, we're pretty much
finishing up... just got done.
375
00:13:47,478 --> 00:13:49,077
You are?
Okay, all right.
376
00:13:49,079 --> 00:13:52,804
Let Amber, myself, Brett,
know if you need any help.
377
00:13:52,829 --> 00:13:54,195
- Sounds good.
- Okay.
378
00:13:54,220 --> 00:13:56,120
- Thank you.
- Good job. Okay.
379
00:13:56,145 --> 00:13:58,446
My impression on how
he's doing with customers...
380
00:13:58,633 --> 00:14:00,390
Um, he's very nervous.
381
00:14:00,724 --> 00:14:02,750
Hi, can we help you today?
382
00:14:03,004 --> 00:14:04,211
- _
- Okay.
383
00:14:04,355 --> 00:14:06,288
He doesn't have a lot
of self-confidence.
384
00:14:06,313 --> 00:14:07,612
For talking with people.
385
00:14:07,637 --> 00:14:10,138
All right, so what
we're gonna do is...
386
00:14:10,203 --> 00:14:11,542
Do you need a fitting room?
387
00:14:12,336 --> 00:14:13,878
Okay, do you want to come back?
388
00:14:14,180 --> 00:14:15,646
Come on back here.
389
00:14:15,671 --> 00:14:17,261
You can be right there.
You're welcome.
390
00:14:17,286 --> 00:14:18,855
So what I'm gonna
have you do is,
391
00:14:18,880 --> 00:14:21,280
I'm gonna, you know, ask if
anybody needs anything.
392
00:14:21,305 --> 00:14:24,239
If it's very, very busy,
I literally stand in the middle.
393
00:14:24,264 --> 00:14:26,792
I be like, "How's everybody
doing in here?
394
00:14:26,817 --> 00:14:28,350
Can I get anybody anything?"
395
00:14:28,375 --> 00:14:30,446
And then you just help out
as much as you can.
396
00:14:30,471 --> 00:14:31,347
Okay.
397
00:14:31,372 --> 00:14:33,139
I'm gonna see if she
needs anything.
398
00:14:33,541 --> 00:14:35,042
How are you doing down here?
399
00:14:35,172 --> 00:14:38,070
_
400
00:14:38,199 --> 00:14:39,734
Sure, no problem.
401
00:14:39,759 --> 00:14:41,937
_
402
00:14:41,962 --> 00:14:43,179
I will go check.
403
00:14:43,204 --> 00:14:45,404
So we're gonna grab her
a 16 in the beige.
404
00:14:45,657 --> 00:14:47,257
- Gonna give you those.
- Okay, yup.
405
00:14:47,273 --> 00:14:49,719
Do you want me to look
at anything else, or no?
406
00:14:49,744 --> 00:14:51,911
Um, you can... if you want,
you can check and see
407
00:14:51,913 --> 00:14:53,482
if we have 16s in any of them.
408
00:14:53,507 --> 00:14:54,547
In anything.
409
00:14:54,549 --> 00:14:56,710
That way we can give her
a nice variety.
410
00:14:56,851 --> 00:14:58,593
What Amber did...
She said, "Okay,
411
00:14:58,618 --> 00:15:02,354
"she wants some jeans... let's
just find every 16 jean we have
412
00:15:02,741 --> 00:15:04,320
and put it into
that fitting room."
413
00:15:04,937 --> 00:15:07,546
Amazing.
Exactly what we want.
414
00:15:11,066 --> 00:15:12,804
So what type of customers
415
00:15:12,829 --> 00:15:14,696
do you think you're trying
to appeal to?
416
00:15:14,721 --> 00:15:17,757
I'm trying to appeal
to my yoga students.
417
00:15:17,782 --> 00:15:19,415
- Okay.
- What about you?
418
00:15:19,708 --> 00:15:21,390
For here, in New York & Company?
419
00:15:21,415 --> 00:15:23,601
- Probably 25 to 45.
- Yes.
420
00:15:23,626 --> 00:15:25,634
But, like, we don't...
We rarely have
421
00:15:25,659 --> 00:15:27,091
younger girls come in.
422
00:15:27,148 --> 00:15:28,182
Okay.
423
00:15:28,207 --> 00:15:29,759
Also because
New York & Company's
424
00:15:29,784 --> 00:15:31,375
- been around for so long...
- Okay.
425
00:15:31,558 --> 00:15:33,024
They all think that it's
an old lady's clothes.
426
00:15:33,557 --> 00:15:34,885
- Oh, they do?
- They do.
427
00:15:34,910 --> 00:15:36,602
We've had a lot of ladies
come in and be like,
428
00:15:36,627 --> 00:15:38,127
"I've never shopped here
because it's...
429
00:15:38,152 --> 00:15:39,479
We think it's
old ladies' clothes.
430
00:15:39,504 --> 00:15:41,162
People are surprised
when they come in?
431
00:15:41,187 --> 00:15:44,288
Yes, especially if they're
first-time customers.
432
00:15:45,238 --> 00:15:46,672
I know about this issue,
433
00:15:46,697 --> 00:15:48,263
and we've done a lot of work
434
00:15:48,265 --> 00:15:50,378
to try to shed that image
435
00:15:50,403 --> 00:15:53,487
through marketing and celebrity
collaborations.
436
00:15:53,615 --> 00:15:56,949
It's clear that I still
have work to do
437
00:15:56,974 --> 00:16:00,455
to change the perception
of New York & Company
438
00:16:00,480 --> 00:16:04,048
that we're the store
where your mom shopped.
439
00:16:05,137 --> 00:16:08,806
So back here is our stock room.
440
00:16:08,831 --> 00:16:12,112
Oh, wow, do you ever
work here, or in it, or no?
441
00:16:12,137 --> 00:16:14,044
Um, it depends...
If it's slow,
442
00:16:14,069 --> 00:16:15,635
everybody works everything.
443
00:16:15,660 --> 00:16:17,378
But they would rather
have you in front?
444
00:16:17,403 --> 00:16:20,432
Yes, but managers
will do processing.
445
00:16:20,457 --> 00:16:22,124
When do you think
you'll be a manager?
446
00:16:22,207 --> 00:16:23,973
I... I have no idea.
447
00:16:23,998 --> 00:16:26,165
That's not in my life plan
right now.
448
00:16:26,190 --> 00:16:27,689
It's not? Why?
449
00:16:27,714 --> 00:16:29,314
No, I have too many other
things to worry about.
450
00:16:29,331 --> 00:16:31,214
- Like what?
- I have a baby!
451
00:16:31,239 --> 00:16:32,539
- What...
- She's only two!
452
00:16:32,597 --> 00:16:33,929
- It's very strenuous.
- Right.
453
00:16:33,954 --> 00:16:35,198
Having children is
very strenuous.
454
00:16:35,223 --> 00:16:36,656
My dream got put on hold.
455
00:16:36,681 --> 00:16:38,147
I started working at Kate Spade,
456
00:16:38,172 --> 00:16:39,805
loved the whole industry,
457
00:16:39,830 --> 00:16:41,963
but I got pregnant
working there.
458
00:16:42,071 --> 00:16:44,034
- I had a very bad pregnancy.
- Oh.
459
00:16:44,059 --> 00:16:46,760
So, um, I then stopped,
460
00:16:46,785 --> 00:16:48,704
and I went...
Started working here.
461
00:16:49,112 --> 00:16:50,306
So...
462
00:16:50,597 --> 00:16:52,263
I was a manager down there too,
463
00:16:52,265 --> 00:16:53,598
so it happens.
464
00:16:53,768 --> 00:16:55,587
I got to work back up to it.
465
00:16:56,009 --> 00:16:57,947
But you work...
You will, right?
466
00:16:57,972 --> 00:16:59,204
- Hopefully.
- You will.
467
00:16:59,206 --> 00:17:00,539
- I hope so.
- You will, right?
468
00:17:00,541 --> 00:17:01,878
- I hope so.
- You have, you have...
469
00:17:01,903 --> 00:17:03,246
I have the drive for it,
and that's what you need.
470
00:17:03,271 --> 00:17:04,470
You got to have
the self-confidence.
471
00:17:04,472 --> 00:17:05,971
Do you think you'll be married?
472
00:17:06,029 --> 00:17:07,462
Yes, it got put on hold.
473
00:17:07,487 --> 00:17:09,253
We were supposed to be
married in 2015,
474
00:17:09,278 --> 00:17:11,420
and we didn't have
enough money to
475
00:17:11,445 --> 00:17:13,464
pay for a wedding
and raise a child.
476
00:17:13,489 --> 00:17:15,856
My mom says I'm just
doing everything backwards...
477
00:17:15,983 --> 00:17:17,383
Have a kid, and then
I'll get married,
478
00:17:17,385 --> 00:17:18,751
and then I'll have a house.
479
00:17:18,753 --> 00:17:19,952
And you are your mom
are still really close?
480
00:17:19,954 --> 00:17:21,453
Yeah, I actually
live with my mom.
481
00:17:21,455 --> 00:17:22,510
- Oh, you do?
- Yes.
482
00:17:22,535 --> 00:17:23,868
My daughter, my fiancé, and I
483
00:17:23,893 --> 00:17:25,125
live at my mom's.
484
00:17:25,393 --> 00:17:27,426
- Wow.
- She's my support system.
485
00:17:27,428 --> 00:17:28,394
And that's what you need.
486
00:17:28,396 --> 00:17:29,662
- You need...
- Yes.
487
00:17:29,664 --> 00:17:30,696
You need people to give you
the drive,
488
00:17:30,698 --> 00:17:31,730
and that's what she does.
489
00:17:31,732 --> 00:17:32,765
She gives me the drive
490
00:17:32,767 --> 00:17:34,332
- to do what I do.
- Wow.
491
00:17:34,931 --> 00:17:37,665
Okay, so back here is all
of our marketing.
492
00:17:37,829 --> 00:17:42,007
Amber seems so much
more mature than 22.
493
00:17:42,142 --> 00:17:44,076
She was the total package
494
00:17:44,078 --> 00:17:46,312
in terms of how she's polished,
495
00:17:46,314 --> 00:17:48,113
what she thinks
about the customer...
496
00:17:48,138 --> 00:17:50,352
About customer service overall.
497
00:17:50,384 --> 00:17:52,628
She was a ten out
of a ten today.
498
00:17:52,900 --> 00:17:54,420
All right, so what
we're gonna do...
499
00:17:54,422 --> 00:17:56,188
now that we have
gone over marketing,
500
00:17:56,190 --> 00:17:58,123
we're gonna go out and help you
get more comfortable
501
00:17:58,125 --> 00:17:59,291
- talking to customers.
- Okay.
502
00:17:59,293 --> 00:18:00,893
- Okay?
- Okay, all right.
503
00:18:00,895 --> 00:18:02,194
Really, it's just like talking
to your best friend.
504
00:18:02,196 --> 00:18:04,608
- That's what you got to think of.
- Well, it's easy to talk to you.
505
00:18:04,633 --> 00:18:06,407
Just... you just
have to be calm.
506
00:18:08,994 --> 00:18:09,961
Coming up...
507
00:18:11,720 --> 00:18:13,820
Brett finds a store in disarray.
508
00:18:13,822 --> 00:18:15,421
Is there a store manager?
509
00:18:15,446 --> 00:18:17,346
She is out on maternity leave.
510
00:18:18,325 --> 00:18:19,292
And later...
511
00:18:19,294 --> 00:18:21,327
We have to find a $5 sign.
512
00:18:21,329 --> 00:18:22,862
So it'll be back there
on that cart.
513
00:18:22,864 --> 00:18:24,264
The boss sees signs
514
00:18:24,266 --> 00:18:25,400
of a problem.
515
00:18:25,800 --> 00:18:28,251
This is so hard to find.
516
00:18:42,423 --> 00:18:44,757
Today, we're in
Fayetteville, North Carolina,
517
00:18:44,907 --> 00:18:47,474
and I'm gonna be working
with a stock person.
518
00:18:48,796 --> 00:18:51,564
Stock people play an important
role for New York & Company
519
00:18:51,589 --> 00:18:54,357
in terms of... they have to
ensure that our stock room
520
00:18:54,382 --> 00:18:55,626
is completely organized,
521
00:18:55,651 --> 00:18:59,053
at the same time, get shipment
processed quickly,
522
00:18:59,078 --> 00:19:01,861
and on the floor to sell it
as fast as we can.
523
00:19:07,962 --> 00:19:10,229
My first impression
of the store today,
524
00:19:10,254 --> 00:19:11,887
uh, was not a great one.
525
00:19:17,556 --> 00:19:21,740
There were empty fixtures,
clothes not folded correctly,
526
00:19:21,765 --> 00:19:23,953
jewelry fixtures empty...
527
00:19:24,912 --> 00:19:26,678
and as I walked
into the stock room,
528
00:19:26,703 --> 00:19:28,847
I saw the disarray everywhere.
529
00:19:29,259 --> 00:19:31,226
This is your worst nightmare.
530
00:19:31,251 --> 00:19:34,720
And going through my mind is,
"What's the cause,
531
00:19:34,994 --> 00:19:36,598
and how did we get here?"
532
00:19:36,623 --> 00:19:38,423
- Hi.
- Hi.
533
00:19:38,425 --> 00:19:41,003
- I'm Panya.
- I'm Brett, how are you?
534
00:19:41,028 --> 00:19:42,587
- Hi, Brett. I'm fine.
- Good.
535
00:19:42,696 --> 00:19:44,316
I work in freight department
536
00:19:44,341 --> 00:19:45,607
in New York & Company,
537
00:19:45,632 --> 00:19:47,132
taking the clothes
out of the boxes,
538
00:19:47,134 --> 00:19:48,433
bringing them to the table,
539
00:19:48,435 --> 00:19:49,993
and putting sensors
on each of them...
540
00:19:50,018 --> 00:19:52,052
And put them up in
the proper place.
541
00:19:52,588 --> 00:19:54,249
We have to go through
all of those boxes,
542
00:19:54,274 --> 00:19:56,861
and we cannot leave any
clothing in this box.
543
00:19:56,999 --> 00:19:58,198
- Okay.
- Now, this right here...
544
00:19:58,278 --> 00:19:59,878
- Yeah.
- Determines how fast
545
00:19:59,880 --> 00:20:01,446
you should be able
to go through that box.
546
00:20:01,448 --> 00:20:02,647
They're saying you should go
through this box
547
00:20:02,649 --> 00:20:04,816
- in nine minutes.
- Nine minutes.
548
00:20:04,818 --> 00:20:06,384
We're gonna put all
of these in here.
549
00:20:06,386 --> 00:20:07,165
Okay.
550
00:20:07,190 --> 00:20:09,631
So we wheel it over
to the table,
551
00:20:09,656 --> 00:20:12,040
take it out the bag,
we open it up...
552
00:20:12,065 --> 00:20:14,649
We put the sensor on the inside
on the crease.
553
00:20:14,674 --> 00:20:15,743
Okay.
554
00:20:17,688 --> 00:20:18,707
And that's it.
555
00:20:18,732 --> 00:20:19,998
Let's fold it back up.
556
00:20:20,399 --> 00:20:22,601
- Okay, let me see you.
- Okay.
557
00:20:23,855 --> 00:20:25,589
All of the jeans
are the same way.
558
00:20:25,614 --> 00:20:26,719
- Fold that over.
- Mm-hmm.
559
00:20:26,744 --> 00:20:28,043
Put that in there.
560
00:20:28,311 --> 00:20:29,157
Yes.
561
00:20:34,692 --> 00:20:36,225
You're gonna get it.
562
00:20:37,618 --> 00:20:39,469
Oh, no.
563
00:20:39,689 --> 00:20:41,189
You got it? Okay.
564
00:20:41,214 --> 00:20:43,280
- There you go.
- All right.
565
00:20:43,305 --> 00:20:45,167
So we can hang it up
right here for now.
566
00:20:45,192 --> 00:20:46,224
All right.
567
00:20:46,226 --> 00:20:48,493
So they're saying you should go
through this box in nine minutes.
568
00:20:48,495 --> 00:20:49,527
Nine minutes, okay.
569
00:20:49,529 --> 00:20:50,528
And what I'm gonna do...
570
00:20:50,530 --> 00:20:51,463
I'm gonna put this stuff up.
571
00:20:51,465 --> 00:20:53,031
- Okay.
- It's 12:27.
572
00:20:53,033 --> 00:20:54,766
Let's see how fast you can
get through that box.
573
00:20:56,203 --> 00:20:57,586
Okay.
574
00:20:57,611 --> 00:20:59,438
Take the inside...
575
00:21:00,094 --> 00:21:01,914
outside...
576
00:21:03,694 --> 00:21:05,282
inside...
577
00:21:06,046 --> 00:21:07,141
going fast.
578
00:21:10,120 --> 00:21:11,619
Inside...
579
00:21:14,898 --> 00:21:16,698
I think Brett is slower
than a tortoise.
580
00:21:16,723 --> 00:21:18,033
I wouldn't give him a snail.
581
00:21:18,058 --> 00:21:20,025
I'd give him a tortoise.
582
00:21:20,027 --> 00:21:21,693
- Okay.
- You have seven minutes left.
583
00:21:21,695 --> 00:21:22,994
- Seven minutes.
- Yes.
584
00:21:22,996 --> 00:21:25,149
- Am I gonna make it?
- Um, no.
585
00:21:25,174 --> 00:21:27,774
Wait, Panya.
Ow.
586
00:21:27,901 --> 00:21:29,401
- You can't mess it up.
- All right.
587
00:21:29,403 --> 00:21:30,869
Then I have to come
behind you and fix it.
588
00:21:30,871 --> 00:21:32,137
- Okay.
- So think about that, okay?
589
00:21:32,139 --> 00:21:34,283
- Okay.
- Try not to do it so high.
590
00:21:34,308 --> 00:21:35,968
- Okay, okay.
- Just do it a little bit...
591
00:21:35,993 --> 00:21:37,075
Lower?
592
00:21:37,077 --> 00:21:38,910
Brett is definitely
slowing me down.
593
00:21:38,912 --> 00:21:40,945
I'm having to look
over his shoulder
594
00:21:40,947 --> 00:21:42,614
to make sure he's doing it right
595
00:21:42,639 --> 00:21:45,148
or putting the sensors
in the right place.
596
00:21:45,173 --> 00:21:48,374
So I think Brett needs to
speed up the pace a little bit.
597
00:21:48,376 --> 00:21:50,643
- Oof.
- Oh, you did it.
598
00:21:50,668 --> 00:21:52,111
- Yay.
- High five.
599
00:21:52,136 --> 00:21:54,107
Now let me check and see.
600
00:21:54,132 --> 00:21:55,716
_
601
00:21:56,079 --> 00:21:58,333
Oh.
602
00:21:58,625 --> 00:22:01,531
So now what we're gonna do
is put this stuff up, okay?
603
00:22:01,556 --> 00:22:03,823
- So I'm gonna give you half.
- All right.
604
00:22:03,825 --> 00:22:05,258
I'm gonna show you
how to put these up.
605
00:22:05,260 --> 00:22:07,393
Okay... who taught you
how to do this?
606
00:22:07,418 --> 00:22:09,457
Um, I've only been here
for two and half months.
607
00:22:09,482 --> 00:22:10,572
Got it.
608
00:22:10,597 --> 00:22:12,430
So the lady who taught me
is no longer here anymore.
609
00:22:12,432 --> 00:22:15,364
Oh, and there's... what, is there
a store manager, or...?
610
00:22:15,389 --> 00:22:18,186
Yes, she is actually out now
on maternity leave.
611
00:22:18,211 --> 00:22:22,313
So what we're doing is,
we're looking for skinny...
612
00:22:22,763 --> 00:22:23,894
Average.
613
00:22:24,154 --> 00:22:26,255
So here's skinny average.
614
00:22:26,280 --> 00:22:29,130
Panya has
amazing intentions
615
00:22:29,155 --> 00:22:30,621
to do a great job.
616
00:22:30,770 --> 00:22:32,237
She was correcting me,
617
00:22:32,286 --> 00:22:33,935
which I really liked,
618
00:22:33,960 --> 00:22:35,493
because that meant to me,
619
00:22:35,518 --> 00:22:37,169
Panya has a high standard.
620
00:22:37,194 --> 00:22:39,060
Somebody messed up and put
that six up there.
621
00:22:39,085 --> 00:22:40,117
Yeah.
622
00:22:40,142 --> 00:22:41,380
- You could take it down.
- Okay.
623
00:22:41,639 --> 00:22:43,372
And we'll fix it
and put it right here.
624
00:22:43,397 --> 00:22:44,458
All right.
625
00:22:44,483 --> 00:22:46,449
But when she said
the store manager
626
00:22:46,474 --> 00:22:48,410
happened to be out
on leave right now,
627
00:22:48,435 --> 00:22:50,755
the light bulb went off for me.
628
00:22:50,780 --> 00:22:52,346
- This says four.
- It could... oh.
629
00:22:52,372 --> 00:22:53,671
That goes down too.
630
00:22:53,696 --> 00:22:55,529
- And this says eight.
- Eight?
631
00:22:55,554 --> 00:22:57,688
Who did that?
632
00:22:57,800 --> 00:22:59,700
They don't do the right thing.
633
00:22:59,780 --> 00:23:02,060
What we're lacking is leadership
634
00:23:02,282 --> 00:23:05,646
in terms of directing
Panya and the team
635
00:23:05,936 --> 00:23:06,982
to excel.
636
00:23:07,316 --> 00:23:09,409
Why did you start doing this?
637
00:23:09,664 --> 00:23:12,834
Well, I had been out of work
for a while.
638
00:23:12,859 --> 00:23:14,159
Yeah?
639
00:23:14,161 --> 00:23:15,860
This is my first job
in, like, five years,
640
00:23:15,862 --> 00:23:17,195
'cause my daughter was sick.
641
00:23:17,197 --> 00:23:19,715
My oldest son had
to stay home and keep her.
642
00:23:19,740 --> 00:23:21,273
Is your daughter okay now?
643
00:23:21,298 --> 00:23:23,965
Yes, she's in remission now.
She had leukemia.
644
00:23:24,189 --> 00:23:26,410
- I'ma get you some more hangers.
- Okay.
645
00:23:26,435 --> 00:23:28,262
So my husband in the military,
646
00:23:28,287 --> 00:23:30,013
and we were stationed
in Germany.
647
00:23:30,038 --> 00:23:32,560
So we had to move back here,
because when my baby got sick,
648
00:23:32,585 --> 00:23:34,352
we got a compassionate
reassignment.
649
00:23:34,377 --> 00:23:35,891
- That was good, then, right?
- It was great.
650
00:23:35,916 --> 00:23:37,716
- You needed that, right?
- Yes.
651
00:23:37,774 --> 00:23:40,107
Did you ever think you'd marry
somebody in the military?
652
00:23:40,132 --> 00:23:41,565
No, 'cause my father
was military,
653
00:23:41,567 --> 00:23:42,708
and I thought I'd never do that.
654
00:23:42,733 --> 00:23:45,661
It has its good days
and its bad days.
655
00:23:45,686 --> 00:23:47,453
I mean, like,
he stays gone a lot.
656
00:23:47,478 --> 00:23:48,910
He just got back from Kuwait.
657
00:23:48,999 --> 00:23:51,099
But he's leaving again
for a year.
658
00:23:51,124 --> 00:23:52,193
Oh, wow.
659
00:23:52,218 --> 00:23:53,380
Is that scary?
660
00:23:53,405 --> 00:23:54,825
And so... yes, it is.
661
00:23:55,189 --> 00:23:56,889
It is.
662
00:23:57,577 --> 00:23:59,099
The issue for me today
663
00:23:59,124 --> 00:24:00,341
is not Panya.
664
00:24:00,366 --> 00:24:02,299
She likes New York & Company,
665
00:24:02,483 --> 00:24:04,146
and she likes to work.
666
00:24:04,171 --> 00:24:05,738
We need people like that.
667
00:24:05,746 --> 00:24:07,312
I'm focused on the leadership
668
00:24:07,314 --> 00:24:09,013
while our store manager's
out on leave,
669
00:24:09,015 --> 00:24:11,049
because without
great leadership,
670
00:24:11,580 --> 00:24:12,928
nothing'll happen.
671
00:24:12,953 --> 00:24:14,919
That's something I need
to deal with.
672
00:24:14,921 --> 00:24:16,354
You remember how
to sensor the tops?
673
00:24:16,356 --> 00:24:18,156
I think so.
What do... wheel it over?
674
00:24:18,158 --> 00:24:20,392
So we wheel it over
to the table.
675
00:24:20,644 --> 00:24:21,643
All right.
676
00:24:27,654 --> 00:24:29,771
Today, we're in Virginia Beach,
Virginia.
677
00:24:29,935 --> 00:24:32,235
And I'm gonna be working with
an assistant store manager,
678
00:24:32,237 --> 00:24:34,337
one of the key roles
in our store.
679
00:24:34,856 --> 00:24:36,265
- Hi.
- Hi.
680
00:24:36,290 --> 00:24:38,732
- How are you?
- I'm looking for Eva.
681
00:24:38,802 --> 00:24:41,278
- Hi I'm Eva, how are you doing?
- Eva!
682
00:24:41,303 --> 00:24:42,958
We're gonna do a store opening.
683
00:24:42,983 --> 00:24:44,763
Something I think
is one of the hardest things
684
00:24:44,788 --> 00:24:45,927
we do in our stores
685
00:24:45,952 --> 00:24:47,938
I wanna make sure
our process is efficient.
686
00:24:47,963 --> 00:24:50,697
Because that's one way we can
improve profitability.
687
00:24:50,722 --> 00:24:52,322
- Nice to finally meet you.
- Nice to meet you.
688
00:24:52,324 --> 00:24:53,957
- How are you?
- I'm good.
689
00:24:53,959 --> 00:24:55,992
- I'm the assistant manager here.
- Great.
690
00:24:55,994 --> 00:24:57,527
Today, we'll be going
through some processes
691
00:24:57,529 --> 00:24:59,929
to open the store...
You ready?
692
00:24:59,931 --> 00:25:01,564
I've never done this,
so I'm nervous.
693
00:25:01,566 --> 00:25:02,932
- That's okay.
- Okay.
694
00:25:02,957 --> 00:25:04,004
- I'll get you through it.
- Got it.
695
00:25:04,029 --> 00:25:06,112
My contestant is
very California.
696
00:25:06,137 --> 00:25:08,137
I don't think he's somebody
that I would see
697
00:25:08,139 --> 00:25:09,539
working at New York & Company.
698
00:25:09,564 --> 00:25:12,309
I see Brett as more of a,
like, surfer type.
699
00:25:12,771 --> 00:25:14,821
This is one of the things
we're gonna be doing today.
700
00:25:14,846 --> 00:25:16,613
We're gonna be opening up
this register.
701
00:25:16,615 --> 00:25:18,281
So now we're just
gonna count the money.
702
00:25:18,306 --> 00:25:21,708
So basically, we just count it
just like one, two, three.
703
00:25:21,733 --> 00:25:24,097
I usually count in fives,
which makes it easier for me.
704
00:25:24,122 --> 00:25:26,155
- You want me to count ones?
- Sure.
705
00:25:26,157 --> 00:25:27,524
Okay.
706
00:25:28,033 --> 00:25:29,093
All right.
707
00:25:37,093 --> 00:25:41,462
Brett is counting, like,
one... two... three...
708
00:25:42,029 --> 00:25:44,050
four... five.
709
00:25:44,075 --> 00:25:46,109
And you have to go
at a little bit faster pace.
710
00:25:49,704 --> 00:25:51,486
Brett is on California time.
711
00:25:52,851 --> 00:25:54,317
- And that is it.
- Okay.
712
00:25:54,342 --> 00:25:55,738
So now we're about to do
these promo changes.
713
00:25:55,763 --> 00:25:57,029
You ready?
714
00:25:57,054 --> 00:25:58,386
- I guess.
- Don't be nervous.
715
00:25:58,388 --> 00:25:59,754
- Okay, yes.
- Don't be nervous.
716
00:25:59,756 --> 00:26:01,456
- You got this.
- All right, all right.
717
00:26:01,481 --> 00:26:03,036
Come on. All right,
let's do these promo changes.
718
00:26:05,553 --> 00:26:07,505
So basically,
what we're gonna do...
719
00:26:07,530 --> 00:26:10,232
So, see 7th Ave signature fit?
720
00:26:10,257 --> 00:26:11,923
- Four-inch shorts.
- Yes.
721
00:26:11,948 --> 00:26:13,848
- We got to change it to $12.
- Yes.
722
00:26:13,873 --> 00:26:15,006
So we're gonna come back here.
723
00:26:15,031 --> 00:26:16,207
- This is our stock room.
- Wow.
724
00:26:16,232 --> 00:26:17,598
This is where we hold everything.
725
00:26:17,600 --> 00:26:20,801
So we have to find the $12 sign
up in here.
726
00:26:20,826 --> 00:26:22,292
How do you find that?
727
00:26:22,434 --> 00:26:24,036
We just got to look.
728
00:26:27,327 --> 00:26:29,286
And is it a color?
729
00:26:30,012 --> 00:26:31,508
We do have colors.
730
00:26:31,814 --> 00:26:35,955
Finding the sign was just
a complete mess.
731
00:26:36,752 --> 00:26:38,652
I want the same number, right?
732
00:26:38,654 --> 00:26:39,568
Yup.
733
00:26:39,593 --> 00:26:41,318
We, in our home office,
734
00:26:41,343 --> 00:26:43,377
have made so many
different signs
735
00:26:43,709 --> 00:26:45,136
and sign packages
736
00:26:45,380 --> 00:26:47,004
that it's confusing
737
00:26:47,029 --> 00:26:48,622
and hard to locate.
738
00:26:48,647 --> 00:26:49,911
- There we go.
- Got it.
739
00:26:49,936 --> 00:26:51,976
Bam... all right, so now we're
gonna go out here
740
00:26:52,001 --> 00:26:53,200
and put these in.
741
00:26:53,202 --> 00:26:55,780
- Okay.
- There you go.
742
00:26:55,805 --> 00:26:58,879
So the Bermuda shorts...
So they're $16.99.
743
00:26:58,904 --> 00:27:01,046
So we'll grab this
$16.99 sign.
744
00:27:01,048 --> 00:27:02,547
- And there is that for that.
- Okay.
745
00:27:02,549 --> 00:27:05,880
So basically, we want
to find $5 signs.
746
00:27:05,905 --> 00:27:07,337
So it'll be back there
on that cart.
747
00:27:07,531 --> 00:27:09,298
We got ten minutes
to store open,
748
00:27:09,323 --> 00:27:10,322
so I need you to hurry up.
749
00:27:10,324 --> 00:27:11,990
- Okay, okay.
- Fast.
750
00:27:22,903 --> 00:27:24,902
I need you to hurry up.
751
00:27:26,106 --> 00:27:28,068
Brett reminds me of a sloth.
752
00:27:28,242 --> 00:27:30,411
He's just very slow,
753
00:27:30,477 --> 00:27:31,959
and he's always just...
754
00:27:32,654 --> 00:27:33,724
doing this.
755
00:27:34,986 --> 00:27:36,318
So we need $19.99.
756
00:27:36,383 --> 00:27:37,783
- Okay.
- Two of 'em.
757
00:27:37,785 --> 00:27:39,418
They should be on the same cart.
758
00:27:39,443 --> 00:27:41,769
- Okay, okay.
- Store opens in five minutes.
759
00:27:42,963 --> 00:27:43,929
Hurry up.
760
00:27:44,435 --> 00:27:45,579
It is clear
761
00:27:45,677 --> 00:27:49,038
that changing promos
and signs in our store
762
00:27:49,244 --> 00:27:51,945
is a process that
has to be fixed.
763
00:27:52,023 --> 00:27:53,956
This is so hard to find.
764
00:27:53,958 --> 00:27:56,168
And I can't... it's super heavy.
765
00:27:56,193 --> 00:27:58,466
- Two minutes! Fast!
- Wow.
766
00:27:58,491 --> 00:28:00,412
The amount of time
we're spending
767
00:28:00,437 --> 00:28:03,305
changing prices
and finding signs
768
00:28:03,330 --> 00:28:05,918
is taking away from doing
what we're here to do,
769
00:28:05,943 --> 00:28:08,777
and that's make the customer
have a great experience
770
00:28:09,147 --> 00:28:10,813
and sell some product.
771
00:28:12,048 --> 00:28:13,883
- And that is it.
- Wow. Yay.
772
00:28:13,908 --> 00:28:16,642
That took... that was a long time.
773
00:28:16,754 --> 00:28:18,554
All right, so now what
we're gonna do is,
774
00:28:18,556 --> 00:28:19,922
we're gonna go ahead and
get that gate opened up,
775
00:28:19,924 --> 00:28:21,256
'cause we don't want to be late.
776
00:28:21,258 --> 00:28:22,591
- Okay, that I can do.
- Right? 10:00.
777
00:28:22,593 --> 00:28:23,659
We got to be open.
778
00:28:23,661 --> 00:28:25,327
Put the key in...
Open, close.
779
00:28:25,329 --> 00:28:27,229
If you want to open it... bam.
780
00:28:29,767 --> 00:28:32,467
So what do you like to do
when you're not working?
781
00:28:32,469 --> 00:28:33,802
I have kids.
782
00:28:33,804 --> 00:28:35,062
Okay, how many kids do you have?
783
00:28:35,087 --> 00:28:36,219
- Three.
- Wow.
784
00:28:36,350 --> 00:28:37,883
- I have a 20-year-old.
- Wow.
785
00:28:37,908 --> 00:28:39,288
- Yeah.
- Wow.
786
00:28:39,313 --> 00:28:41,714
But I have an 18-year-old,
and I have a 13-year-old.
787
00:28:41,746 --> 00:28:43,846
So they keep me busy
doing the mom thing.
788
00:28:43,948 --> 00:28:45,993
Right, so what else
do you like to do?
789
00:28:46,170 --> 00:28:48,663
Um, I love to roller-skate.
790
00:28:48,873 --> 00:28:50,268
Where do you roller-skate?
791
00:28:50,293 --> 00:28:51,629
At the roller rink.
792
00:28:51,737 --> 00:28:53,036
Do they all skate with you?
793
00:28:53,215 --> 00:28:54,504
My daughter does.
794
00:28:54,529 --> 00:28:56,162
I'd love to see you skate.
795
00:28:56,164 --> 00:28:57,998
I have my skates.
I keep 'em in my car.
796
00:28:58,000 --> 00:28:59,165
You're not...
You're kidding.
797
00:28:59,167 --> 00:29:00,900
No. We have a break, anyways.
798
00:29:00,902 --> 00:29:03,136
So I'ma go grab my skates,
and then we can do this.
799
00:29:03,138 --> 00:29:05,027
Oh, I can't wait.
800
00:29:05,332 --> 00:29:07,741
I would never expect someone's
going to skate for me
801
00:29:07,743 --> 00:29:10,844
or skate around, but it was
amazing seeing her.
802
00:29:10,846 --> 00:29:13,747
When she was on the skates,
it was like, wow.
803
00:29:13,749 --> 00:29:15,081
That was great.
804
00:29:15,083 --> 00:29:16,316
Where are we?
805
00:29:16,318 --> 00:29:17,984
We're in the hallway
of the mall.
806
00:29:17,986 --> 00:29:19,252
Oh, okay.
807
00:29:19,254 --> 00:29:20,320
That's so cool.
808
00:29:20,322 --> 00:29:21,721
Yeah, this is what makes me fun.
809
00:29:21,723 --> 00:29:23,890
- That is really, really fun.
- Yeah.
810
00:29:23,892 --> 00:29:25,258
And your daughter
does it with you?
811
00:29:25,260 --> 00:29:26,559
Yup, she has her own too.
812
00:29:26,561 --> 00:29:28,628
And you have, you said,
three kids?
813
00:29:28,700 --> 00:29:29,884
Three, yup.
814
00:29:29,909 --> 00:29:31,309
Do you raise them yourself?
815
00:29:31,554 --> 00:29:34,118
Yes, I've been married
for two years.
816
00:29:34,310 --> 00:29:36,269
But before that, I had...
All three of them
817
00:29:36,271 --> 00:29:37,771
got raised on my own.
818
00:29:38,038 --> 00:29:41,307
And retail was my way
to raise my family.
819
00:29:42,109 --> 00:29:43,843
Wow, that's hard.
820
00:29:43,845 --> 00:29:44,944
And there were struggles.
821
00:29:44,946 --> 00:29:46,646
But we made it.
822
00:29:46,753 --> 00:29:48,815
- And they're good kids.
- That's amazing.
823
00:29:48,817 --> 00:29:50,283
Like, my little one...
He wants to be, like,
824
00:29:50,285 --> 00:29:52,118
a aerospace engineer.
825
00:29:52,120 --> 00:29:53,507
He already, like, picked out...
826
00:29:53,532 --> 00:29:55,231
He picked out two schools,
827
00:29:55,609 --> 00:29:56,890
which makes me glad.
828
00:29:56,892 --> 00:29:58,792
One of them is too expensive,
829
00:29:58,794 --> 00:30:01,528
so he picked out another one,
'cause I couldn't afford it.
830
00:30:01,893 --> 00:30:04,474
Hearing about
my employees' lives
831
00:30:04,499 --> 00:30:06,499
and their children
and their parents
832
00:30:06,501 --> 00:30:09,069
made me think about
how dedicated my dad was
833
00:30:09,071 --> 00:30:10,547
when my parents divorced.
834
00:30:10,572 --> 00:30:13,306
There was such
a connection there.
835
00:30:13,331 --> 00:30:15,008
You wouldn't think I've been
through what I've been through.
836
00:30:15,010 --> 00:30:16,334
No, no.
837
00:30:16,488 --> 00:30:19,089
But, you know, I take it
at, like one day at a time.
838
00:30:19,114 --> 00:30:21,806
And I'm, like, okay.
It... it'll get better.
839
00:30:21,831 --> 00:30:22,949
But...
840
00:30:22,951 --> 00:30:24,818
So what do you have to do?
To become a manager?
841
00:30:24,820 --> 00:30:26,519
I'm just gonna work my way up.
842
00:30:26,521 --> 00:30:27,887
I'm just gonna work so hard
843
00:30:27,912 --> 00:30:29,712
till I get to where
I want to be.
844
00:30:29,864 --> 00:30:32,459
Eva is really
the type of person
845
00:30:32,484 --> 00:30:34,060
that I want in the brand.
846
00:30:34,216 --> 00:30:36,106
She is passionate.
847
00:30:36,478 --> 00:30:38,445
She represents the brand well.
848
00:30:38,650 --> 00:30:41,460
She embodies somebody
we want to keep.
849
00:30:41,568 --> 00:30:43,415
We have a role for Eva
in our company.
850
00:30:43,440 --> 00:30:46,175
We just need to give her
that path and that development.
851
00:30:46,352 --> 00:30:47,669
Well, our break's over,
852
00:30:47,684 --> 00:30:49,643
so we got to get back
to our orders, all right?
853
00:30:49,987 --> 00:30:51,887
- Let's go.
- Okay.
854
00:30:55,291 --> 00:30:58,559
Coming up, the boss
reveals his true identity.
855
00:30:58,561 --> 00:31:00,739
- I'm Brett.
- Oh, my God, no, you're not.
856
00:31:00,764 --> 00:31:02,101
What?
857
00:31:02,165 --> 00:31:05,425
And changes
their lives forever.
858
00:31:05,746 --> 00:31:06,978
This don't happen to me.
859
00:31:07,003 --> 00:31:08,636
It's happening.
860
00:31:21,093 --> 00:31:23,010
My time undercover
has ended.
861
00:31:23,035 --> 00:31:25,102
And now it's time
to get back to work
862
00:31:25,127 --> 00:31:26,916
as the CEO
of New York & Company.
863
00:31:26,941 --> 00:31:29,675
Working on the front lines
with our employees,
864
00:31:29,700 --> 00:31:31,977
I discovered more than
I ever thought I would.
865
00:31:32,492 --> 00:31:34,392
I'm bringing the employees
to New York City
866
00:31:34,417 --> 00:31:35,984
to our flagship store
867
00:31:36,030 --> 00:31:38,227
so that I can reveal
my true identity
868
00:31:38,252 --> 00:31:40,298
and to reward them.
869
00:31:43,401 --> 00:31:44,956
- Hey, Anthony.
- Hello, there, how are you?
870
00:31:44,981 --> 00:31:46,413
- Good, how are you?
- I'm good.
871
00:31:46,469 --> 00:31:47,652
Tell me about Brett.
872
00:31:48,029 --> 00:31:49,664
He needed a little
bit of guidance.
873
00:31:49,850 --> 00:31:51,083
Now, do I look familiar?
874
00:31:51,176 --> 00:31:53,409
Not necessarily, no.
875
00:31:53,621 --> 00:31:56,443
You kind of look
like Brett.
876
00:31:56,735 --> 00:31:58,134
Are you Brett?
877
00:31:58,272 --> 00:31:59,246
I'm Brett.
878
00:31:59,693 --> 00:32:01,192
Oh, my God, no, you're not.
879
00:32:01,217 --> 00:32:04,619
And I'm also Greg Scott,
the CEO of New York & Company.
880
00:32:04,644 --> 00:32:05,743
What?
881
00:32:05,768 --> 00:32:06,633
Have you ever heard of the show
882
00:32:06,658 --> 00:32:07,757
Undercover Boss?
883
00:32:07,782 --> 00:32:09,120
- Yeah.
- You're on it.
884
00:32:09,182 --> 00:32:11,227
- This is ridiculous.
- No, you're on it right now.
885
00:32:11,252 --> 00:32:13,348
This don't happen to me.
Okay.
886
00:32:13,721 --> 00:32:17,173
Panya, you were so poised
887
00:32:17,739 --> 00:32:20,373
and in control of the situation.
888
00:32:20,461 --> 00:32:24,654
And I said, "Okay, Panya
knows what's going on"
889
00:32:24,679 --> 00:32:26,479
- That was impressive to me.
- Okay.
890
00:32:26,667 --> 00:32:28,768
But unfortunately,
891
00:32:29,024 --> 00:32:30,980
I thought the store
looked pretty rough.
892
00:32:31,005 --> 00:32:33,514
It did, yes.
893
00:32:33,539 --> 00:32:35,806
Somebody messed up
and put that six up there.
894
00:32:35,831 --> 00:32:37,164
- Yeah.
- You can take it down.
895
00:32:37,189 --> 00:32:38,655
- Okay.
- And we'll fix it.
896
00:32:38,680 --> 00:32:40,819
When I got there,
it was very unorganized,
897
00:32:40,858 --> 00:32:42,883
and I almost quit, like, twice.
898
00:32:43,252 --> 00:32:44,426
- Really?
- Yes.
899
00:32:44,451 --> 00:32:46,804
Because I asked,
"Where's your manager"
900
00:32:47,062 --> 00:32:48,395
And what did you say?
901
00:32:48,420 --> 00:32:50,119
She's on maternity leave.
902
00:32:50,234 --> 00:32:51,400
And I want to make sure
we have...
903
00:32:51,402 --> 00:32:52,401
Somebody have to be in there.
904
00:32:52,403 --> 00:32:54,069
- A plan...
- Exactly.
905
00:32:54,071 --> 00:32:56,387
To keep the store running
906
00:32:56,412 --> 00:32:58,386
like New York & Company
needs to be running,
907
00:32:58,411 --> 00:33:00,738
because people have to go out
on maternity leave.
908
00:33:00,763 --> 00:33:01,963
- Exactly.
- You know?
909
00:33:01,988 --> 00:33:04,488
So I will personally make sure
910
00:33:04,513 --> 00:33:06,546
that store has a new
leadership team in place
911
00:33:06,571 --> 00:33:08,782
and it gets organized,
so please don't quit.
912
00:33:08,932 --> 00:33:11,590
- Okay.
- We went to the cartons.
913
00:33:11,615 --> 00:33:13,014
Like, that seemed
to take a long time.
914
00:33:13,059 --> 00:33:14,025
That certainly do.
915
00:33:14,027 --> 00:33:15,537
I was thinking we should
916
00:33:15,562 --> 00:33:17,620
sensor the product
in the factory.
917
00:33:18,065 --> 00:33:19,137
I think that's great.
918
00:33:19,162 --> 00:33:20,454
Then all you have to do
is take it out of the box,
919
00:33:20,479 --> 00:33:21,745
hang it up, and put it out.
920
00:33:21,770 --> 00:33:22,807
- Yes.
- That's easy.
921
00:33:22,832 --> 00:33:24,008
Yes, yes.
922
00:33:24,033 --> 00:33:26,678
I think that is a big fix for me
923
00:33:26,703 --> 00:33:27,868
and the company.
924
00:33:27,870 --> 00:33:28,822
Okay.
925
00:33:28,852 --> 00:33:30,615
So, but when you told me
about your story,
926
00:33:30,640 --> 00:33:32,024
you know, the first thing was
927
00:33:32,208 --> 00:33:33,574
the military background.
928
00:33:33,576 --> 00:33:35,343
- Yes.
- I mean, you grew up military.
929
00:33:35,345 --> 00:33:36,577
Grew up military.
930
00:33:36,648 --> 00:33:38,081
And you married military.
931
00:33:38,416 --> 00:33:40,016
Yes.
932
00:33:40,018 --> 00:33:42,095
So I'm gonna make a donation
933
00:33:42,120 --> 00:33:46,122
in your name to
Our Military Kids for $5,000.
934
00:33:46,158 --> 00:33:47,492
- Good.
- Yes.
935
00:33:47,517 --> 00:33:49,584
This organization
provides support
936
00:33:49,609 --> 00:33:51,009
to kids in military families,
937
00:33:51,034 --> 00:33:52,266
and it's a great organization.
938
00:33:52,297 --> 00:33:54,208
That's great.
They need that, yeah.
939
00:33:54,333 --> 00:33:55,532
- They do, right?
- Yes.
940
00:33:55,557 --> 00:33:56,686
That's great.
941
00:33:56,861 --> 00:33:58,331
And your daughter's story...
942
00:33:58,433 --> 00:33:59,856
Obviously, that was,
943
00:33:59,881 --> 00:34:01,688
- I'm betting, incredibly hard.
- Yes.
944
00:34:01,690 --> 00:34:03,634
And you were like,
"We're gonna get through this"
945
00:34:03,659 --> 00:34:04,520
Oh, yeah.
946
00:34:04,545 --> 00:34:06,611
So one of the things
we're gonna do is
947
00:34:06,636 --> 00:34:09,337
give a $5,000 donation
to St. Jude...
948
00:34:09,597 --> 00:34:11,464
- Oh, good, yeah.
- In your name.
949
00:34:11,489 --> 00:34:13,590
Yes, I love St. Jude.
Thank you.
950
00:34:13,711 --> 00:34:17,080
And then finally,
for helping the company,
951
00:34:17,645 --> 00:34:19,534
I'm gonna give you $20,000.
952
00:34:19,600 --> 00:34:21,054
Shut up.
953
00:34:26,119 --> 00:34:27,785
- Are you serious?
- I'm serious.
954
00:34:31,166 --> 00:34:33,512
This don't happen to me.
Okay.
955
00:34:33,814 --> 00:34:35,053
It's happening.
956
00:34:35,249 --> 00:34:36,835
Thank you.
I got to give you a hug.
957
00:34:36,860 --> 00:34:39,133
I got to.
Thank you so much.
958
00:34:39,587 --> 00:34:41,994
I'm so overwhelmed.
959
00:34:42,256 --> 00:34:43,938
Oh, God.
960
00:34:43,963 --> 00:34:46,431
I feel like I'm gonna pass out.
It just feels so...
961
00:34:46,594 --> 00:34:49,200
I never had this much money
at one time
962
00:34:49,470 --> 00:34:50,458
in my life.
963
00:34:50,908 --> 00:34:52,155
You're awesome.
964
00:34:52,180 --> 00:34:53,712
We have to send
three kids to college,
965
00:34:53,737 --> 00:34:55,402
and they're going to college.
966
00:34:55,803 --> 00:34:58,561
So... this is a lot.
967
00:35:00,601 --> 00:35:03,735
So, Amber, I loved
working with you.
968
00:35:03,760 --> 00:35:05,884
- Oh, thank you.
- Loved it.
969
00:35:05,909 --> 00:35:08,639
The big thing that you taught me
is about,
970
00:35:08,664 --> 00:35:11,963
"Well, some people think this
is a store for old people"
971
00:35:11,988 --> 00:35:13,454
Oh, I hate that.
972
00:35:13,479 --> 00:35:16,796
- We rarely have younger girls come in.
- Okay.
973
00:35:16,821 --> 00:35:19,768
They all think that
it's an old lady store.
974
00:35:19,793 --> 00:35:22,681
Because of what you know
about our customer,
975
00:35:22,706 --> 00:35:26,508
and how to continue to track, like,
the twentysomethings as well,
976
00:35:26,567 --> 00:35:29,468
I'm gonna have you come
to our home office
977
00:35:29,493 --> 00:35:33,962
to help them address
this younger consumer.
978
00:35:33,987 --> 00:35:35,854
Oh, my gosh.
That's insane.
979
00:35:35,879 --> 00:35:37,645
Because I respect your opinion,
980
00:35:37,692 --> 00:35:40,226
and any other thing
that you can think of
981
00:35:40,251 --> 00:35:42,384
that can help us from
a marketing perspective,
982
00:35:42,595 --> 00:35:44,884
I really want to hear
that feedback as well.
983
00:35:44,909 --> 00:35:47,042
- Thank you. That means a lot.
- It was super valid.
984
00:35:47,304 --> 00:35:49,513
And we're gonna give you
a consulting fee
985
00:35:49,538 --> 00:35:51,037
of $5,000 for that.
986
00:35:51,158 --> 00:35:52,708
Oh, my God, no.
987
00:35:52,993 --> 00:35:55,614
- You don't have to do that.
- We're doing it.
988
00:35:55,639 --> 00:35:56,935
Oh, my gosh.
989
00:35:58,531 --> 00:36:00,395
That's really...
That's awesome.
990
00:36:00,663 --> 00:36:04,079
So, you know, when you talked
about your daughter, right?
991
00:36:04,215 --> 00:36:06,104
And then you talked
about your fiancé.
992
00:36:06,106 --> 00:36:07,472
And you had to put
the wedding on hold,
993
00:36:07,474 --> 00:36:10,178
so I'm gonna give you $40,000.
994
00:36:12,364 --> 00:36:14,110
Okay.
995
00:36:15,112 --> 00:36:16,145
For what?
996
00:36:16,260 --> 00:36:17,693
For what you want to do with it.
997
00:36:17,718 --> 00:36:19,141
Oh, my God...
998
00:36:19,386 --> 00:36:21,161
I can move out
of my mom's house.
999
00:36:21,186 --> 00:36:22,932
- Exactly.
- Oh, my God.
1000
00:36:25,403 --> 00:36:27,036
- So...
- Oh, my gosh.
1001
00:36:27,282 --> 00:36:29,961
This is extremely
life-changing.
1002
00:36:29,986 --> 00:36:32,786
It is definitely gonna
jump-start everything for me.
1003
00:36:32,811 --> 00:36:34,544
The coming in for the buyers...
1004
00:36:34,601 --> 00:36:36,134
It's... it means a lot,
1005
00:36:36,136 --> 00:36:38,916
because I'm gonna be able
to make an impact,
1006
00:36:38,941 --> 00:36:40,340
and it's... it's crazy.
1007
00:36:43,988 --> 00:36:46,622
Anthony, what I loved
about you, really,
1008
00:36:46,647 --> 00:36:50,659
was, like, that you were
bringing a sense of style
1009
00:36:50,684 --> 00:36:52,787
- and fashion to the store.
- Oh, thank you.
1010
00:36:52,809 --> 00:36:54,314
I'm wearing some
of the clothing.
1011
00:36:54,339 --> 00:36:55,272
- Oh, you are?
- Yes.
1012
00:36:55,756 --> 00:36:57,790
I do try to wear some
of the clothing while I'm here.
1013
00:36:57,815 --> 00:37:00,335
I would, because
people will see it...
1014
00:37:00,360 --> 00:37:01,892
- Yes, exactly.
- And go, "Okay."
1015
00:37:01,917 --> 00:37:03,561
I had, like, great experience
1016
00:37:03,586 --> 00:37:06,914
learning about coupons,
the tablet,
1017
00:37:06,939 --> 00:37:08,071
and the male dress code.
1018
00:37:08,096 --> 00:37:09,776
I mean, think how many things
1019
00:37:09,790 --> 00:37:11,503
- that we went through.
- Yeah.
1020
00:37:11,528 --> 00:37:13,895
You know, we talk a lot
about coupons.
1021
00:37:14,294 --> 00:37:16,789
Yes, I feel like that's
a very big
1022
00:37:17,118 --> 00:37:19,975
miscommunication between customers
and associates.
1023
00:37:20,000 --> 00:37:21,800
But meeting with you,
1024
00:37:21,802 --> 00:37:23,969
I know I need to work
on it even harder,
1025
00:37:23,971 --> 00:37:27,155
and we're gonna simplify it
as fast as we can.
1026
00:37:27,432 --> 00:37:28,507
- That's so great.
- Yes.
1027
00:37:28,509 --> 00:37:30,008
That's so... thank you.
1028
00:37:30,010 --> 00:37:32,310
The other thing which was
really interesting is,
1029
00:37:32,335 --> 00:37:35,142
the company has just spent
a lot of money
1030
00:37:35,167 --> 00:37:37,070
on our new POS tablets.
1031
00:37:37,339 --> 00:37:38,358
Yes.
1032
00:37:38,403 --> 00:37:40,614
And we talked about
that tablet...
1033
00:37:40,772 --> 00:37:43,373
And how, like,
no one uses it.
1034
00:37:43,375 --> 00:37:44,910
Yeah, yeah.
1035
00:37:45,259 --> 00:37:47,731
For me, it said
1036
00:37:47,756 --> 00:37:49,835
we need to do a lot better training...
1037
00:37:49,860 --> 00:37:51,192
Yes.
1038
00:37:51,194 --> 00:37:53,266
Or education on what
do we do with that?
1039
00:37:53,291 --> 00:37:54,172
Yes.
1040
00:37:54,197 --> 00:37:56,031
And then the other thing
that was really interesting...
1041
00:37:56,056 --> 00:37:59,624
We spent time talking about
the dress code for men.
1042
00:38:00,994 --> 00:38:01,842
Yes.
1043
00:38:01,867 --> 00:38:04,368
I think you're right...
We probably have not given men
1044
00:38:04,393 --> 00:38:06,793
the same consideration
that we have for women
1045
00:38:06,818 --> 00:38:08,412
in terms of the dress code.
1046
00:38:08,484 --> 00:38:10,851
- Quickly, we can change that.
- That's awesome.
1047
00:38:10,876 --> 00:38:12,175
Oh, my God.
1048
00:38:12,517 --> 00:38:14,213
- Thank you.
- For sure.
1049
00:38:14,323 --> 00:38:17,024
We talked about, like,
what you really want to do.
1050
00:38:17,049 --> 00:38:18,930
- I would love to go to FIT.
- So,
1051
00:38:18,955 --> 00:38:22,638
because you have such
a passion for design,
1052
00:38:22,680 --> 00:38:26,605
I want you to spend
a couple days
1053
00:38:26,630 --> 00:38:29,330
with our dress designer
here in New York City,
1054
00:38:29,641 --> 00:38:30,976
all expenses paid,
1055
00:38:31,001 --> 00:38:32,300
and at the same time,
1056
00:38:32,502 --> 00:38:34,612
I want to give you $20,000
1057
00:38:34,975 --> 00:38:37,794
for your future education
in design.
1058
00:38:38,000 --> 00:38:39,436
You're joking.
1059
00:38:39,957 --> 00:38:41,147
Okay, I'm crying.
1060
00:38:43,713 --> 00:38:45,323
You're kidding me.
1061
00:38:45,482 --> 00:38:47,266
You were talking about
1062
00:38:47,295 --> 00:38:49,428
looking for a place
for your grandmother.
1063
00:38:49,536 --> 00:38:52,704
I want to give you $40,000
1064
00:38:52,856 --> 00:38:57,215
to get that apartment or place
for you and your grandmother
1065
00:38:57,240 --> 00:38:58,845
for a couple years.
1066
00:38:58,870 --> 00:39:00,273
So...
1067
00:39:05,735 --> 00:39:06,935
Thank you.
1068
00:39:07,311 --> 00:39:09,030
That's, like, all I want,
1069
00:39:09,442 --> 00:39:12,447
because I just want to make sure
that she's always taken care of.
1070
00:39:12,472 --> 00:39:13,771
So thank you for that.
1071
00:39:14,965 --> 00:39:16,775
Like, I'm so happy, and, like,
1072
00:39:16,800 --> 00:39:19,400
overwhelmed with emotion,
as you can see.
1073
00:39:19,520 --> 00:39:21,369
Before meeting Greg
and this experience
1074
00:39:21,371 --> 00:39:24,205
and all that, it wasn't really
in the stars for me
1075
00:39:24,207 --> 00:39:25,873
to really go to fashion school.
1076
00:39:25,875 --> 00:39:27,886
But now, with this opportunity,
1077
00:39:27,911 --> 00:39:30,082
the sky is the limit.
1078
00:39:30,798 --> 00:39:32,978
Eva, you're so caring.
1079
00:39:33,003 --> 00:39:34,235
You're nurturing.
1080
00:39:34,477 --> 00:39:37,187
- You knew what to do.
- Mm-hmm.
1081
00:39:37,212 --> 00:39:39,901
And you were trying to make it
easy for Brett.
1082
00:39:39,926 --> 00:39:40,789
Yeah.
1083
00:39:40,814 --> 00:39:43,147
So we need... they need
to say $19.99.
1084
00:39:43,172 --> 00:39:44,511
- Okay.
- Two of 'em.
1085
00:39:44,536 --> 00:39:46,524
They should be in the same...
On the same cart.
1086
00:39:46,549 --> 00:39:47,438
Okay.
1087
00:39:47,463 --> 00:39:49,447
- A lot of things I need to fix.
- Mm-hmm.
1088
00:39:49,472 --> 00:39:52,764
And it started with the promos.
1089
00:39:53,295 --> 00:39:54,844
Yes.
1090
00:39:54,869 --> 00:39:56,367
It's very overwhelming.
1091
00:39:56,392 --> 00:39:59,760
I need to make the promo tool
1092
00:39:59,762 --> 00:40:00,795
so much easier.
1093
00:40:00,797 --> 00:40:01,762
Yes.
1094
00:40:01,764 --> 00:40:03,731
It could be so much simpler.
1095
00:40:03,733 --> 00:40:06,133
For you to spend your time
having to find everything
1096
00:40:06,158 --> 00:40:08,097
and locate everything.
I was like,
1097
00:40:08,122 --> 00:40:09,621
"I can fix this quickly""
1098
00:40:09,646 --> 00:40:13,148
And then the next thing...
That sign box.
1099
00:40:13,276 --> 00:40:14,976
Yes.
1100
00:40:14,978 --> 00:40:16,052
You couldn't find anything.
1101
00:40:16,077 --> 00:40:17,889
I was freaking out back there,
1102
00:40:17,914 --> 00:40:20,188
like, "Oh, my gosh,
I cannot find the sign".
1103
00:40:20,820 --> 00:40:23,654
And I couldn't barely
find anything either.
1104
00:40:24,903 --> 00:40:26,870
I don't want someone like you
1105
00:40:26,890 --> 00:40:29,312
having to spend
half your morning...
1106
00:40:29,337 --> 00:40:31,281
finding a sign.
1107
00:40:31,681 --> 00:40:34,472
I sent an email right after that
that said,
1108
00:40:34,497 --> 00:40:36,664
"I want these ten people
to go to a store
1109
00:40:36,666 --> 00:40:39,433
"and figure out how we're gonna
clean those sign boxes up quickly."
1110
00:40:39,435 --> 00:40:40,434
Mm-hmm.
1111
00:40:40,436 --> 00:40:42,692
Because of your passion
1112
00:40:42,717 --> 00:40:45,359
and what you talked to me about,
raising the three kids,
1113
00:40:45,384 --> 00:40:46,628
I mean...
1114
00:40:47,791 --> 00:40:49,944
I think it spoke
1115
00:40:50,562 --> 00:40:52,146
to a lot of strength.
1116
00:40:52,272 --> 00:40:53,838
- It did.
- And it said,
1117
00:40:53,999 --> 00:40:57,138
how do I keep doing a better job
1118
00:40:57,479 --> 00:40:59,606
for the company,
and we get our stores right,
1119
00:40:59,631 --> 00:41:02,347
so I can keep people like you
employed, quite frankly?
1120
00:41:02,349 --> 00:41:06,527
And what we're gonna is make
sure that you're trained
1121
00:41:06,552 --> 00:41:08,488
to become that store manager.
1122
00:41:08,513 --> 00:41:10,604
I want you to be a store
manager for us,
1123
00:41:10,629 --> 00:41:12,195
'cause you have that passion.
1124
00:41:12,346 --> 00:41:13,939
Thank you so much.
1125
00:41:13,964 --> 00:41:16,909
Getting back to what you've done,
1126
00:41:16,934 --> 00:41:18,119
you've raised your kids.
1127
00:41:18,144 --> 00:41:19,410
- Yeah.
- Amazing.
1128
00:41:19,607 --> 00:41:21,152
They are.
1129
00:41:21,180 --> 00:41:24,138
And you said something about
your youngest wants to go to...
1130
00:41:24,163 --> 00:41:26,916
- Aerospace engineering.
- Aerospace engineering?
1131
00:41:26,991 --> 00:41:28,694
He tries so hard.
1132
00:41:28,929 --> 00:41:31,663
I and New York & Company are
gonna give you $70,000
1133
00:41:32,287 --> 00:41:33,565
to do that.
1134
00:41:33,667 --> 00:41:36,334
Oh.
1135
00:41:40,402 --> 00:41:42,806
Thank you so much.
1136
00:41:44,521 --> 00:41:46,021
You so deserve it...
1137
00:41:46,322 --> 00:41:48,680
you so deserve it, you know?
1138
00:41:48,682 --> 00:41:51,124
I can't believe
this is happening.
1139
00:41:51,428 --> 00:41:53,410
I feel like I just
won the lottery.
1140
00:41:53,587 --> 00:41:55,153
It just means so much.
1141
00:41:55,155 --> 00:41:58,087
You know, my kids have
had a rough road, and...
1142
00:42:00,560 --> 00:42:03,027
I never thought something like
this would happen to me.
1143
00:42:05,098 --> 00:42:07,165
Opportunities are endless.
1144
00:42:07,167 --> 00:42:11,165
And you just...
you never know.
1145
00:42:46,237 --> 00:42:49,362
Sync and correction by ~LittleDuck~
www.MY-SUBS.com
84073
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