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Here's an example spreadsheet with some metadata for a website WeCart.
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So, it looks like at WeCart we created ads and marketed them on Facebook,
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Google Search, and Google Display.
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To calculate the click-through rate or CTR,
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we include formula in this column for CTR.
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I've placed the equation here so you can see what I'm doing.
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I'm going to put it in the first cell.
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So, this will be number of clicks over the number of
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impressions or the number of people who saw this times a 100.
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That gives us the rate in percentage.
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You copy down the formula and I'm going to just reduce the number
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of decimals to make it consistent and there we have it.
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In general, a two percent CTR is good but the average ranging from
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1.9 2.35 but it varies widely by industry.
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Check out the ad resources below to compare average CTR across industries.
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