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Let's look at an example.
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Here is a line chart showing the average and
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median conversion rate across the year of 2016.
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As you can see from this line chart,
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the average conversion rate didn't seem to go above 0.35.
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That is 35 percent of our CRC turned into sale acquisitions on average.
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However, if you slice the data by regions,
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you see that the story is much more interesting.
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In fact, the Eastcoast region was able to demonstrate
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a higher conversion rate than 0.35, close to 0.6.
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You may even choose to contrast and compare the strategies used by
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the sales team in the Eastcoast region and apply those lessons to the other regions.
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Perhaps, they did some [inaudible] test that worked better,
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and they can be adopted in other regions,
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such as the Southwest region.
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Or you may find that it is a matter of cities within the eastern coast region,
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and the urban locations or high density of grocery stores in urban locations,
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food preferences of customers.
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All of these factors may be contributing to these differences.
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But you can only arrive at these decisions if you slice the data and look at the details.
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