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Now, let's do a calculation for the cost per acquisition.
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You may recall seeing a similar spreadsheet for CAC.
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But notice, here we're talking about leads.
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In the CAC video,
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you saw a number of paid customers.
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So, that is a difference between CPA and and CAC.
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The other thing I want to cover is how do I get the number of leads?
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So, I actually got this from a spreadsheet where I was
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tracking the number of leads from all the various platforms,
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and so for say the number of leads for August,
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I just added these up across the various platforms,
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and that's how I arrived at the 191 number,
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and so I repeat this process for each of the months and I input here.
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So, to calculate the cost per acquisition,
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remember these are the non-paying customers.
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You just take the total sales and marketing costs,
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so that's marketing costs,
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sales and marketing salaries,
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and overhead costs divided by the number of leads.
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So, this will be this value over the number of leads,
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and that gives you the cost per acquisition or the amount of money you
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spend on acquiring a customer that may turn into a lead.
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