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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,000 --> 00:00:02,189 Let's do it on our previous spreadsheet. 2 00:00:02,189 --> 00:00:05,640 So, now we're going to go ahead and calculate the cost per lead. 3 00:00:05,639 --> 00:00:07,349 To calculate the cost per need, 4 00:00:07,349 --> 00:00:09,554 we need the total number of leads, 5 00:00:09,554 --> 00:00:11,580 that were generated from an ad. 6 00:00:11,580 --> 00:00:14,640 So, I've created a row for total leads, 7 00:00:14,640 --> 00:00:20,670 and indicated the number of leads we got from each of these three platforms and displays. 8 00:00:20,670 --> 00:00:24,300 Next, calculate the cost per lead or CPL, 9 00:00:24,300 --> 00:00:28,050 I'm going to go ahead and put the formula for one copy and copy at the rest. 10 00:00:28,050 --> 00:00:29,339 So, this is going to be, 11 00:00:29,339 --> 00:00:34,530 the cost for the ad again over the number of leads, 12 00:00:34,530 --> 00:00:38,000 and I'm going to go ahead and copy the formula over for the other three. 13 00:00:38,000 --> 00:00:39,460 So, as we can see, 14 00:00:39,460 --> 00:00:47,745 Google Search and Google Display cost us between $45 and $48 to get each lead. 15 00:00:47,744 --> 00:00:51,784 In comparison to Facebook's almost $94, 16 00:00:51,784 --> 00:00:55,529 it's more expensive to create a lead there based on the ads. 1338