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[Music]
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if you find an idea
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that requires three or four years of
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improvement
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and patience and really sticking with it
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that we're very good at that
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take windows which we bet our company on
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everybody who doubted that would succeed
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ibm did not support us in that uh it
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took
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longer than we expected uh over four
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years before finally graphical interface
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got popular
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and now people take it for granted as
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part of every personal computer and you
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just
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you just expect it to be there that was
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one of the grand successes of the
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company
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in the same way we're betting on the
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internet that our tools there will be
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popular
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and that a few of these content plays
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that we've decided to get involved in
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that the scale and the users will make
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those
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great businesses
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i'm in meetings a lot my calendar gets
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very full
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with those and then at night after the
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kids have gone to bed on on email
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a great deal i get messages during the
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day that's my chance to give long
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responses and then over the weekend
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i i send a lot of mail as well as well
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i take two weeks a year to just go off
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and read and think where i'm not
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interrupted by work or anything else i'm
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just solidly trying to think about the
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future and
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people get to send me things to read as
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part of that so-called
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think week so it's a nice mix of things
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about 25
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of the time that i'm out uh traveling
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around meeting with customers europe
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uh asia and that sort of helps me think
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okay
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do we have the right priorities what
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what are people responding well to and
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what would they
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they like to see us do better
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[Music]
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oh his sense of design that everything
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had to fit a certain aesthetic
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the fact that he with this little
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engineering background as he had
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you know it shows that design can lead
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you in a good direction
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and so phenomenal products came out he
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knew about
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bran i mean in the in very positive
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sense
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he he understood he had an intuitive
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sense for marketing that was
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amazing
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[Music]
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you can't just keep doing the same old
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thing you were doing before
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you have to take your skills and attack
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the new frontiers
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for example graphical interface used to
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be outside the operating system
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and so there were many people doing
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those systems uh
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windows came out ahead there and now it
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comes with
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the operating system uh likewise the
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the browser is something that netscape
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looked at turning the browser into an
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operating system and we looked at
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taking our operating system and building
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the browser in an
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integrated fashion and so that was a
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good example of the kind of competition
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that spurs this business on
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[Music]
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hello i'm bill gates chairman of
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microsoft
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in this video you're going to see the
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future
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windows microsoft first came up with the
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windows concept
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back in 1983 and today
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the leading software users have switched
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into the windows environment
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it's really incredible how quickly our
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powerful applications
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like word and excel and powerpoint
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have been adopted it's not just
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microsoft applications
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even companies like wordperfect and
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lotus have now come out with windows
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applications
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and every week we see new innovative
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work
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it's really attracting all the
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innovation in the industry
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we predicted this a long time ago
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and now it's the future
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the key point there is you've got to
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enjoy what you do every day
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and for me that's working with very
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smart people
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it's working on new problems you know
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every time we think
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hey we've had a little bit of success
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we're pretty careful not to dwell on it
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too much because
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the bar gets raped
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i think throughout our history we wake
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every day knowing
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that in the business of technology
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you have to think about what are you
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missing what is the research or customer
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feedback
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that you should be paying more attention
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to and how do you keep that pace of
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innovation
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very very high how do you make sure
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you're hiring the very best people
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and that kind of focus has helped drive
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us forward through all the milestones
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the company has had
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certainly the internet is is a great
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example of that we had to
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uh tear up our our plans and
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and step back and say well how do we how
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do we
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really embrace all that's good about the
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internet
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and recognize some of the shortcomings
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and make sure we're leading the way
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in reducing what what has held people
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away from the internet
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[Music]
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if you find an idea that requires
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three or four years of improvement and
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patience and really sticking with it
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that we're very good at that take
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windows which we bet our company on
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everybody who doubted that would succeed
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ibm did not support us in that
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it took longer than we expected over
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four years before
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finally graphical interface got popular
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and now people take it for granted it's
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part of every personal computer and you
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just
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you just expect it to be there that was
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one of the grand successes of the
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company
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in the same way we're betting on the
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internet that our tools there will be
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popular
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and that a few of these content plays
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that we've decided to get involved in
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that the scale and the users will make
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those into
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great businesses
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i'm in meetings a lot my calendar gets
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very full
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with those and then at night after the
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kids have gone to bed i'm
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on email a great deal i get get messages
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during the day that's my chance to give
177
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long responses and then over the weekend
178
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i send a lot of mail as well as well
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i take two weeks a year to just go off
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and read and think where i'm not
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interrupted by work or anything else i'm
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just solidly trying to think about the
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future and
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people get to send me things to read as
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part of that so-called
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think week so it's a nice mix of things
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about 25
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of the time that i'm out uh traveling
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around meeting with customers
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europe uh asia and that sort of helps me
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think okay
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do we have the right priorities what
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what are people responding well to and
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what would they
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they like to see us do better
12472
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