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We need to have a serious
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talk.
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Okay guys.
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So a lot of people fail
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a product research is because
of this.
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All right.
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They go in
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and they they see
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hot trend.
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They see something
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and they're like wow
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look at all that money you
see all that
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money being made.
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I see it.
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I see it.
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You see the dollar bill sign
in there.
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I see it. OK.
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And they think to themselves
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if only you
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I could just
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get a little bit right there
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I'll be good you know
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and that's what I like.
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A lot of beginners
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and even advanced sellers
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that I know will go after
this
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little bit.
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They see money.
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I will go for that.
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But but what they don't look
at
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is all the other important
things of
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that market.
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And that's where I
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go. OK. So instead
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I go in areas
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and other successful people
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do this too.
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They go into areas like here
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and there's somebody here
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and there's somebody here
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and there's somebody there.
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But essentially in these
markets
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there's a void in here.
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OK.
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And it may not
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always seem apparent
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but when you're going to do
the research
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and look at the data you're
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able to see that there are
these voids
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whereas these markets
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are even filled enough these
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markets are extremely
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full
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and these ones have voids in
them.
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How do you find these ones
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instead of these ones.
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Well it's all based upon
consumer
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needs which we'll talk about
in a little bit.
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This one though.
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OK so essentially these
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ones that are really full
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and hard and everybody is
like God I wish I could
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have that.
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There are few
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needs
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and the ones that
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are the best opportunities
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have not few
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needs.
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No they have not few needs.
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Not only do they have not few
needs.
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They have many needs.
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Okay. Let me illustrate that
for you.
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It's actually very simple.
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So essentially let's use
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my favorite pet glove
example.
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If this is your first time
hearing about the
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pet glove
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it won't be your last.
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OK.
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So we have this right
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here.
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Maybe there's two needs.
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Does it get the fur off your
animal
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or actually does
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it de-shed it
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and I don't
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know I can't even think of
the other
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customer need here.
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Maybe price
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or something
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but if we
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looked at. So if going to
look at pet gloves
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essentially people
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are just trying to get that
fur off their animal
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and they don't really care.
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They're
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not bringing it to the mall.
They're not going to prom
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with it. They might be giving
it to the
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mom for Christmas
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but essentially there's
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there's just basically
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at the end of the day you're
just trying to get the
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fur off your animal.
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And so
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when we have this. Let me
just.
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So when
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we have this just let me draw
out the
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total choices that they have.
You got the cheap one that
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de-sheds you
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got the expensive one that
de-sheds.
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Alright. And then you have
the
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two options that don't work.
You know the cheap
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and
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expensive ones that don't
work.
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So when you go into these
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it
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may seem like a awesome when
you look at the
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price on Alibaba
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and you go and you see the
volume
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and you're like wow I could
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do that.
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But essentially obviously
people aren't gonna
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buy a pet glove that
re-sheds.
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So those are cut out.
Obviously you don't want the
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re-shedding ones.
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So you're gonna get the
de-shedding ones.
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Okay.
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And then now maybe
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you could add one more factor
reviews because
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reviews are important
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but the what
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the markets that they're
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the most important in are
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the ones where there's
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only a couple needs because
you have
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here. All right.
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So essentially there's
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only two needs here. And if
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the price is the same
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and one is a one review
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and one is a thousand reviews
you're
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probably gonna buy the one of
the
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thousand.
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And same
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with the expensive one.
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So essentially there's
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barely any choices. Oh
everybody's
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doing the same thing buying
the same products from
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Alibaba.
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So that's just it's
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just mathematically very
hard. OK.
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So essentially the only way
you
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could really make it to the
top would be with PPC
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spending a lot of money
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and really knowing what
you're doing
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and still then it
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might not be successful
because
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the needs are already filled
there. Oh yeah. And then also
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everybody
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says it's cheap. I want to go
into it.
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So there's a lot of people
there too.
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Instead we want to go where
reviews
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don't matter
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and I'll show you why they
don't
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matter because here it's
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quite obvious that reviews
matter when all else is
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equal you choose the one that
is a thousand reviews over
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one.
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But we can go where doesn't
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matter you can sell zero
reviews.
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So let's say there's eight
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different needs. OK.
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And before they
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were they
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were like binary.
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So they either yes
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or no it either got the fur
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off your animal or it didn't.
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It is either cheap
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or expensive
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and it either had more
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reviews or less
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but what if we go into one
where
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there's eight
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and also when you start
drawing
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and you know this customer
wants
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you know this customer will
want this
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and this
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and this you
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know so essentially they're
there
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and then somebody else wants
that
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and that and that you know
there's
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another one here.
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But when you start to do this
out
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all right. So what happens
when you go
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where the customer wants
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that need and that need
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and nobody solving those
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needs.
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Well essentially these
markets do exist
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out there and wait.
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What about one more thing.
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What if instead of a yes
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or no. Does it get the fur
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off my animal
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or not.
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What if there was like
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eighty five choices
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on one
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and then there were also
other needs to
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well think about clothing.
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How many times in
differentiation
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have they done in a shirt.
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And there's all sorts of
products
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out there.
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Or the other thing is what
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about bundles where
essentially
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you have different needs
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and different products
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and you're able to put them
together
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and you're able to go where
hey
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you're the only one
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with me meeting that set
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of needs.
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That's where I like to go
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because when you're going
over
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here
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and you're the only one there
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well they're
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they're all the customers are
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determining and off what they
need.
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And you're the only one
actually serving
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their need.
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So we're gonna go into
customer
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needs more in-depth than you
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guys. Understand this more
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but the key takeaway here
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is
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it's hard to go there
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and
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you could be the one if you
go here
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and it's not as hard to go
here
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all right guys.
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So when you go up here
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it's pretty hard.
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You need money you got to
know what you're doing.
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You still there's no
guarantee for success.
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But if you go where there's
just
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a crazy amount of choices
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even if they were like two at
each
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one of these you could
multiply
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the math out
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and there will be thousands
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of choices because nobody
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will ever have all their
needs fully met.
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So go into these markets
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where you can get a multitude
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of needs.
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So I was just thinking about
this as
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I was blow drying my hair.
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Actually what most people
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are doing in the summary of
this
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whole methodology is there's
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five hundred and fifty
million products
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on Amazon
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and everybody else is saying
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which one of those
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and everybody else is saying
which one
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of those should I copy.
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And I'm looking at it
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and saying there's 550
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million products on Amazon
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in what products aren't.
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And that's the good the whole
key behind
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this is don't
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simply copy come
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in and find.
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Well there's 550 million.
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Well how do I make it better.
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Where's the holes.
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And by looking at these holes
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are where you're going to
really find success.
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So that's essentially the
summary
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of my methodology.
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Not like what should I copy.
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What should I create.
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We'll go in and explain what
customer
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needs are what to look out
for
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because there's utility ones
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and there's consumer
discretion.
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And you'll know what that
means
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and a little bit here.
21384
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