Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,450 --> 00:00:03,980 So the second great tip is adding scarcity. 2 00:00:03,980 --> 00:00:06,980 Now we've all been subjected to this kind of stuff. 3 00:00:07,220 --> 00:00:12,000 Oh I should continuously subject to this kind of stuff whenever we go to the mall to the shops wherever 4 00:00:12,000 --> 00:00:18,840 it is there's always a 50 percent off for a while stocks last or get it now type thing where you know 5 00:00:18,840 --> 00:00:23,970 you're essentially being put under pressure whether you like it or not to buy this thing because it 6 00:00:23,970 --> 00:00:25,110 might go up in price. 7 00:00:25,110 --> 00:00:25,770 You never know. 8 00:00:25,770 --> 00:00:27,850 You need to get that deal today. 9 00:00:27,840 --> 00:00:30,340 And it's it's all about scarcity. 10 00:00:30,410 --> 00:00:30,700 Yeah. 11 00:00:30,720 --> 00:00:36,000 It might not be around for very long at this current price or at all. 12 00:00:36,000 --> 00:00:41,050 And we can apply exactly the same classic sales pressure technique with our side. 13 00:00:41,070 --> 00:00:45,300 So let's dive over to one of the products and have a look at it. 14 00:00:45,540 --> 00:00:50,160 OK so I'll come straight to my heart shaped dog pendant and I'm just going to put it in a little phrase 15 00:00:50,160 --> 00:00:55,530 here underneath the description so that it only 50 left at this discounted price. 16 00:00:55,680 --> 00:01:01,490 And I might get bold and perhaps make a different color like red but I don't want to overdo it. 17 00:01:01,500 --> 00:01:04,530 You know I don't want that to be the only thing you know right in the customer's face. 18 00:01:04,530 --> 00:01:06,480 It's kind of like a cry for help. 19 00:01:06,480 --> 00:01:07,520 Please buy Please buy. 20 00:01:07,520 --> 00:01:08,510 You don't want that. 21 00:01:08,520 --> 00:01:10,720 You want something real subtle at the same time. 22 00:01:10,770 --> 00:01:12,110 You don't want to miss it. 23 00:01:12,210 --> 00:01:17,520 Now I've come with a sort of only 50 left so that's basically putting a scarcity on the number. 24 00:01:17,740 --> 00:01:19,300 But you can also do things with time. 25 00:01:19,350 --> 00:01:23,140 You can say things like you know sale ends in 24 hours that kind of stuff. 26 00:01:23,370 --> 00:01:27,870 So if you're struggling for ideas just literally think about the things you see in the mall or in the 27 00:01:27,870 --> 00:01:29,370 store maybe go out wander around. 28 00:01:29,430 --> 00:01:32,070 You're guaranteed to see some of those phrases. 29 00:01:32,070 --> 00:01:35,550 Now one thing I want to say is that don't just leave this on here permanently. 30 00:01:35,550 --> 00:01:40,860 OK because people will revisit your store and if they constantly see the same messages they are potentially 31 00:01:40,860 --> 00:01:43,040 going to lose a little bit of trust in your site. 32 00:01:43,200 --> 00:01:45,690 And that's definitely not what you want. 33 00:01:46,020 --> 00:01:46,730 So there we go. 34 00:01:46,730 --> 00:01:52,560 Very very simple way of introducing scarcity to your products and putting a little bit of pressure on 35 00:01:52,560 --> 00:01:54,300 your potential customer to buy. 36 00:01:54,540 --> 00:02:00,030 Now later on we'll look at some apps that can do this in a far more clever form of fancy away and perhaps 37 00:02:00,030 --> 00:02:01,350 better presentation. 38 00:02:01,350 --> 00:02:03,950 But ultimately it's still going to be the same message. 39 00:02:03,960 --> 00:02:08,710 So I wanted to introduce to you at this stage of the course a very simple way of doing it. 40 00:02:08,850 --> 00:02:09,970 So have fun with that. 41 00:02:10,020 --> 00:02:12,990 Add some phrases and see how it affects your sales. 4136